This article investigates the reasons why people use motorcycles in two Vietnamese megacities, Hanoi and Ho Chi Minh City (HCMC). The research targets university students. The various factors that lead students to use motorcycles, as well as the linkages between those factors, are assessed through a statistical technique known as Partial Least Squares Structural Equation Modelling (PLS-SEM). Conceptually, this study is guided by an extended version of the Theory of Planned Behaviour, a well-established socio-psychological framework. We find that widespread motorcycle use among students is linked to behavioural beliefs, normative beliefs, and control beliefs. Motorcycles are variously seen as convenient, inexpensive, fun, flexible, modern, and wonted – whereas factors such as health, safety, status, and environmental impact are irrelevant. But motorcycle use is also determined by habit and values (progressive or conservative). In fact, the effect of these two additional constructs is larger than the effect of beliefs. In addition, we find that higher income students, those who come from the provinces, and those who are more attached to cars are more prone to using motorcycles as well.

Why is Vietnam a motorcycle nation? A transport psychology study

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Journal Info

Category	Quartile
TRANSPORTATION	4