The development of tourism services presents significant opportunities for extracting and analyzing customer sentiment. However, with the advent of multimodality, travel reviews have brought new challenges. Early methods for detecting such reviews merely combined text and image features, resulting in poor feature correlation. To address this issue, our study proposes a novel multimodal tourism review sentiment analysis method enhanced by relevant features. Initially, we employ a fusion model that combines BERT and Text-CNN for text feature extraction. This approach strengthens semantic relationships and filters noise effectively. Subsequently, we utilize ResNet-51 for image feature extraction, leveraging its ability to learn complex visual representations. Additionally, integrating an attention mechanism further enhances modality correlation, thereby improving fusion effectiveness. On the Multi-ZOL dataset, our method achieves an accuracy of 90.7% and an F1 score of 90.8%. Similarly, on the Ctrip dataset, it attains an accuracy of 83.6% and an F1 score of 84.1%.

Peng Chen

Lingmei Fu

International Journal of Information Systems in the Service Sector

The International Journal of Information Systems in the Service Sector (IJISSS) provides a significant channel for practitioners and researchers (from both public and private areas of the service sector), software developers, and vendors to contribute and circulate ground-breaking work and shape future directions for research. IJISSS assists industrial professionals in applying various advanced information technologies. It explains the relationship between the advancement of the service sector and the evolution of information systems.

The International Journal of Information Systems in the Service Sector (IJISSS) serves as a vital platform for practitioners and researchers from both the public and private sectors of the service industry, as well as software developers and vendors, to contribute and disseminate groundbreaking research and shape future research directions. IJISSS aids industry professionals in applying various advanced information technologies and elucidates the relationship between the advancement of the service sector and the evolution of information systems.

《国际服务部门信息系统期刊》(International Journal of Information Systems in the Service Sector) 为来自公共和私营服务部门的从业者和研究人员、软件开发者以及供应商提供了一个重要的平台，以贡献和传播开创性的研究成果，并塑造未来的研究方向。IJISSS 帮助行业专业人士应用各种先进的信息技术，阐明服务部门的发展与信息系统演变之间的关系。

Enhancing Multimodal Tourism Review Sentiment Analysis Through Advanced Feature Association Techniques

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Journal Info

Category	Quartile
COMPUTER SCIENCE, INFORMATION SYSTEMS	4