This study focuses on how metabus engages users and encourages them to purchase. By proposing the concepts of immersion as different ways to provide deep and meaningful user engagement, this study develops a model that explores the motivation factors of immersion and its role in explaining a user to use metabus. This study surveys 352 users using metabus in Korea and analyzes the data using AMOS 24. First, enjoyment, facilitating conditions, and self-efficacy increase users' immersion. Second, users' immersion increases their continuous use intention. Third, facilitating conditions and self-efficacy among the motivation factors of immersion increase users' continuous use intention through their immersion. Finally, affect intensity moderates the relationship between motivation factors and immersion. The findings contribute to research on metabus by paying scholarly attention to meaningful engagement characterized by immersion.

Youngkeun Choi

International Journal of Information Systems in the Service Sector

The International Journal of Information Systems in the Service Sector (IJISSS) provides a significant channel for practitioners and researchers (from both public and private areas of the service sector), software developers, and vendors to contribute and circulate ground-breaking work and shape future directions for research. IJISSS assists industrial professionals in applying various advanced information technologies. It explains the relationship between the advancement of the service sector and the evolution of information systems.

The International Journal of Information Systems in the Service Sector (IJISSS) serves as a vital platform for practitioners and researchers from both the public and private sectors of the service industry, as well as software developers and vendors, to contribute and disseminate groundbreaking research and shape future research directions. IJISSS aids industry professionals in applying various advanced information technologies and elucidates the relationship between the advancement of the service sector and the evolution of information systems.

《国际服务部门信息系统期刊》(International Journal of Information Systems in the Service Sector) 为来自公共和私营服务部门的从业者和研究人员、软件开发者以及供应商提供了一个重要的平台，以贡献和传播开创性的研究成果，并塑造未来的研究方向。IJISSS 帮助行业专业人士应用各种先进的信息技术，阐明服务部门的发展与信息系统演变之间的关系。

A Study on Factors Affecting the User Experience of Metaverse Service

ivySCI AI Smartly Parses PDF, Answers Researchers' Questions, and Helps You Understand Papers in Seconds

Journal Info

Category	Quartile
COMPUTER SCIENCE, INFORMATION SYSTEMS	4