In recent decades, per capita consumption of aquatic foods has been significantly impacted by increased supplies, changing consumer preferences and technological advancements globally. To support the livelihood of the coastal communities, the Government of India has implemented schemes such as Mobile Fish Retail Outlet (MFRO) under the Blue Revolution (BR) and Pradhan Mantri Matsya Sampada Yojana (PMMSSY). MFRO is a mobile kiosk designed to deliver hygienic fresh fish and Ready to Eat (RTE) products to consumers, aimed at increasing fish consumption and providing employment to fishers. Telangana State where the highest number MFROs (150) have been sanctioned under BR scheme was chosen for a study to assess the profile of beneficiaries, operational details and constraints faced by them. Primary data were collected from 30 MFRO beneficiaries using an interview schedule. The profile of the beneficiaries revealed that 73% belong to backward caste and 87% have land holding between 0.01 to 0.02 acres. About 61% of the MFROs are run by both men and women. Results indicated a statistically significant increase in beneficiary’s income and quantity of fish sold after adoption of the MFROs. The study highlighted that MFROs have created entrepreneurship opportunities for both men and women. However, constraints like parking issues, poor battery backup and excess fuel consumption by vehicles were reported. Keywords: Beneficiaries, Blue revolution, Fish consumption, Mobile Fish Retail Outlet, Telangana

None Priyanka Mushkam

Arpita Sharma

Shubham Soni

Indian Journal of Fisheries

印度渔业杂志由新德里的印度农业研究委员会 (ICAR) 每季度出版一次。鱼类和渔业科学领域的原创贡献将被考虑在该期刊上发表。提交的材料必须未发表，并且不得考虑在其他地方发表。基于研究的论文会杀死或损害任何物种，被 IUCN 标准视为受到威胁/濒临灭绝，或在适合相关地理区域的红皮书中列出，除非作品有明确的保护目标，否则不会被期刊接受。

The Indian Journal of Fisheries is a quarterly publication by the Indian Council of Agricultural Research (ICAR) based in New Delhi. The journal welcomes original contributions in the field of fish and fisheries science. All submitted materials must be unpublished and should not be under consideration for publication elsewhere. The journal does not accept research papers that may harm or endanger any species recognized as threatened or endangered by IUCN standards, unless the work has a clear conservation objective.

《Indian Journal of Fisheries》是由新德里的印度农业研究委员会（ICAR）每季度出版的期刊。该期刊欢迎鱼类和渔业科学领域的原创研究成果投稿。所有提交的材料必须是未发表的，并且不能同时考虑在其他地方发表。期刊不接受任何可能对被国际自然保护联盟（IUCN）标准认定为受威胁或濒危物种的研究，除非该研究具有明确的保护目标。

Category	Quartile
农林科学	4
农林科学, 渔业	4

Creating entrepreneurship opportunities through mobile fish retail outlets in Telangana, India

ivySCI AI Smartly Parses PDF, Answers Researchers' Questions, and Helps You Understand Papers in Seconds

Journal Info