While there is growing research about the roles of organisations in the transition to a post-growth society, activities in the market economy and the roles of businesses have received little attention so far. In this study, we address this gap by exploring the extent to which post-growth aspects have been considered by sustainability-oriented SMEs in the German speaking fashion industry. By drawing on the concepts of alterity and socio-technical niches, we analyse the framing strategies the companies use to position their alternative approaches in the context of the growth debate. We identify two narratives that show different degrees of oppositionality towards the established "mainstream" practices of the fashion industry: the "grow when it's good" narrative and the "less (growth) is more" narrative. Despite their antagonistic perspectives towards the relationship between sustainability and growth, these narratives can play complementary roles in a post-growth transition. At the same time, they represent the opposite ends of a continuum rather than distinct categories, which underlines the multidimensional nature of businesses' perceptions of growth.

Lena Kramer

Tobias Stern

Michael Kriechbaum

Environmental Innovation and Societal Transitions

该杂志为报告创新和社会经济转型研究提供了一个平台，以加强环境可持续经济，从而解决结构性资源稀缺和环境问题，特别是与化石能源使用和气候变化有关的问题。这涉及对技术、组织、经济、制度和政治创新以及经济和部门变化的关注，例如在能源、交通、农业和水资源管理领域。该杂志旨在解决最困难的问题，处理社会、经济、行为心理和政治障碍和机会以及它们复杂的相互作用。该杂志在精神上和方法论上是开放的，并邀请社会、环境和创新科学领域广泛学科的贡献。

The journal "Environmental Innovation and Societal Transitions" provides a platform for reporting research on innovation and socio-economic transitions, aiming to enhance environmentally sustainable economies to address structural resource scarcity and environmental issues, particularly those related to fossil fuel use and climate change. It focuses on technological, organizational, economic, institutional, and political innovations, as well as economic and sectoral changes in areas such as energy, transportation, agriculture, and water resource management. The journal aims to tackle the most challenging problems, addressing the complex interactions of social, economic, behavioral, psychological, and political barriers and opportunities. It is open in spirit and methodology, inviting contributions from a wide range of disciplines in the fields of social, environmental, and innovation sciences.

《Environmental Innovation and Societal Transitions》期刊为创新和社会经济转型研究提供了一个平台，旨在促进环境可持续经济，以应对结构性资源稀缺和环境问题，尤其是与化石能源使用和气候变化相关的挑战。该期刊关注技术、组织、经济、制度和政治创新，以及在能源、交通、农业和水资源管理等领域的经济和部门变化。期刊旨在探讨最棘手的问题，分析社会、经济、行为心理和政治障碍与机遇及其复杂的相互作用。期刊在精神和方法论上保持开放，欢迎社会、环境和创新科学领域的广泛学科贡献。

Category	Quartile
经济学	2
经济学, 环境科学	2
经济学, 环境研究	2

Framing the limits to growth: Narratives in the sustainable fashion industry

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Journal Info

Category	Quartile
ENVIRONMENTAL STUDIES	1