ABSTRACT A variety of mathematical forms have been developed to characterize demand functions which depend on a firm's operational and marketing activities. Such demand functions are being increasingly used by researchers in economics and different functional areas of business. We provide a comprehensive survey of commonly used demand models which depend on (i) price, (ii) rebate, (iii) lead time, (iv) space, (v) quality, and (vi) advertising. Our survey includes single firm–demand models in each category, as well as game theoretic multifirm models involving strategic interaction among the firms. We observe that certain types of functional forms, such as linear, power/iso‐elastic, multinomial logit, and multiplicative competitive interaction, have been widely used to construct various demand models in all six categories, but that a large majority of publications deal with categories (i) and (v) of demand models. For each of the six categories, we survey relevant functional forms in the representative papers, and discuss the main properties, the advantages, the disadvantages, and comment on possible future research directions. We also present discussions of the applications of these analytical demand models in empirical studies. The article ends with a summary of our major findings.

Jian Huang

Decision Sciences

Decision Sciences, a premier journal of the Decision Sciences Institute, publishes scholarly research about decision making within the boundaries of an organization, as well as decisions involving inter-firm coordination. The journal promotes research advancing decision making at the interfaces of business functions and organizational boundaries. The journal also seeks articles extending established lines of work assuming the results of the research have the potential to substantially impact either decision making theory or industry practice. Ground-breaking research articles that enhance managerial understanding of decision making processes and stimulate further research in multi-disciplinary domains are particularly encouraged.

Decision Sciences is a premier journal of the Decision Sciences Institute that publishes scholarly research on decision making within organizations and decisions involving inter-firm coordination. The journal promotes research that advances decision making at the interfaces of business functions and organizational boundaries. It also seeks articles that extend established lines of work, assuming that the research results have the potential to significantly impact either decision making theory or industry practice. Ground-breaking research articles that enhance managerial understanding of decision making processes and stimulate further research in multi-disciplinary domains are particularly encouraged.

《Decision Sciences》是决策科学学会的顶级期刊，发表关于组织内部决策以及涉及企业间协调的学术研究。该期刊促进在商业职能和组织边界交界处的决策研究。期刊还寻求扩展既有研究方向的文章，前提是研究结果有潜力对决策理论或行业实践产生重大影响。特别鼓励那些能够增强管理者对决策过程理解并激发多学科领域进一步研究的开创性研究文章。

Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions

A comprehensive survey of commonly used demand models which depend on price, rebate, lead time, space, quality, and quality, as well as game theoretic multifirm models involving strategic interaction among the firms.

Category	Quartile
管理学	4
管理学, 管理学	4

Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions

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