The influence of user generated content on e-commerce websites and social media has been addressed in both practical and theoretical fields. Since most previous studies focus on either electronic word of mouth (eWOM) from e-commerce websites (EC-eWOM) or social media (SM-eWOM), little is known about the adoption process when consumers are presented EC-eWOM and SM-eWOM simultaneously. We focus on this problem by considering their adoption as an interactive process. It clarifies the mechanism of consumer's adoption for those from the perspective of cognitive cost theory. A conceptual model is proposed about the relationship between the adoptions of the two types of eWOM. The empirical analysis shows that EC-eWOM's usefulness and credibility positively influence the adoption of EC-eWOM, but negatively influence that of SM-eWOM. EC-eWOM adoption negatively impacts SM-eWOM adoption, and mediates the relationship between usefulness, credibility and SM-eWOM adoption. The moderating effects of consumers' cognitive level and degree of involvement are also discussed. This paper further explains the adoption of the two types of eWOM based on the cognitive cost theory and enriches the theoretical research about eWOM in the context of social commerce. Implications for practice, as well as suggestions for future research, are also discussed.

Qiang Yan

Shuang Wu

Lingli Wang

Pengfei Wu

Hejie Chen

Guohong Wei

Electronic Commerce Research and Applications

电子商务研究与应用旨在为快速变化的电子商务环境创造和传播经久不衰的知识。电子商务研究的一个主要难题是如何在货币和知识寿命之间取得平衡。电子商务研究与应用将有助于建立一个研究社区，为电子商务创造知识、技术、理论和应用。电子商务的发展。这是针对技术潜力和商业目标的交叉点。

The journal "Electronic Commerce Research and Applications" aims to create and disseminate enduring knowledge for the rapidly changing landscape of electronic commerce. A key challenge in e-commerce research is balancing the value of currency with the lifespan of knowledge. "Electronic Commerce Research and Applications" will contribute to the establishment of a research community that fosters the development of knowledge, technology, theory, and applications in the field of e-commerce. This research focuses on the intersection of technological potential and business objectives.

《Electronic Commerce Research and Applications》旨在为快速变化的电子商务环境创造和传播持久的知识。电子商务研究的一个主要挑战是如何在货币价值和知识寿命之间取得平衡。《Electronic Commerce Research and Applications》将有助于建立一个研究社区，推动电子商务领域的知识、技术、理论和应用的发展。这一领域的研究聚焦于技术潜力与商业目标的交汇点。

E-WOM from e-commerce websites and social media: Which will consumers adopt?

The adoption of the two types of eWOM based on the cognitive cost theory is explained and theoretical research about eWom in the context of social commerce is enriched.

Category	Quartile
管理学	3
管理学, 计算机信息系统	2
管理学, 计算机跨学科应用	3
管理学, 商业管理	4

E-WOM from e-commerce websites and social media: Which will consumers adopt?

ivySCI AI Smartly Parses PDF, Answers Researchers' Questions, and Helps You Understand Papers in Seconds

Journal Info

Category	Quartile
COMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS	1