This chapter explores the philosopher and logician Georg Henrik von Wright's metaethical treatise of the varieties of goodness in the context of design. von Wright investigated the use of the notion of 'good' in language, and he identiutilitarian goodness, instrumental goodness , technical goodness , medical goodness , hedonic goodness, and the good of man . We discuss these di erent kinds of goodness in relation to six design traditions that we identify, namely conceptual design , usability design, engineering design , ergonomics design, experience design and sustainability design. We argue that the design traditions are grounded in di erent appreciations of goodness, and that designers underpin design processes and design critique in di erent traditions. von Wright's treatise serves as a point of departure for the appraisal of the multifaceted and relational character of the idea of good design and of the values of design.

The Varieties of Good Design

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