Purpose The purpose of this study is to examine the determinants of online community user participation from a social influence perspective. Design/methodology/approach Based on 450 valid responses collected from a survey questionnaire, structural equation modeling (SEM) technology was employed to examine the research model. Findings The results show that both social identity and group norm have significant effects on user participation. In addition, group norm affects social identity. It was not possible to find the effect of subjective norm on participation intention. Research limitations/implications This research is limited to a particular sample: students. Thus the results need to be generalized to other samples, such as working professionals. Originality/value Extant research has mainly focused on the effects of user motivations such as perceived usefulness, trust and commitment on online community user behavior, and seldom considered the effects of social processes including compliance, identification and internalization on user behavior. This research tries to fill the gap.

Tao Zhou

Internet Research

这本范围广泛的跨学科期刊着眼于互联网的社会、伦理、经济和政治影响。最近的问题集中在在线和移动游戏、共享经济和社交媒体的阴暗面。

This interdisciplinary journal broadly explores the social, ethical, economic, and political impacts of the Internet. Recent issues have focused on the darker aspects of online and mobile gaming, the sharing economy, and social media.

这本跨学科期刊广泛探讨互联网的社会、伦理、经济和政治影响。最近的研究重点包括在线和移动游戏、共享经济以及社交媒体的负面影响。

Understanding online community user participation: a social influence perspective

The results show that both social identity and group norm have significant effects on user participation, and in addition, group norm affects social identity.

Category	Quartile
管理学	3
管理学, 计算机信息系统	2
管理学, 电信学	3
管理学, 商业管理	4

Understanding online community user participation: a social influence perspective

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