Abstract 
The present work studies hiking as tourist activity and its physical and mental benefits for the tourist. In particular, the study explores the relative importance of these benefits among the hikers and compare the importance with the tourists’ perceived experience, that is evaluation of the benefits. Building on the perception, performance and perceived quality and benefit literature a survey is carried out at different hiking sites in the southern part of Norway. The study results show that hiking tours in Norway perform rather well on factors such as physical benefits, mental benefits, facilitation of trail and slightly lower on information. Physical benefits are of higher importance than information and are also perceived to provide benefits in line with the importance given. Facilitation of trail is perceived to be of relatively high importance and the actual experience is rated higher than importance. Mental benefits is rated to be of most importance among the attributes. The tourists evaluate mental benefits to be somewhat lower than importance given. Subsequently, practice should focus on how to ensure mental benefits among hikers and research should seek to understand what this actually means in terms of new logics in tourism, that is experience value and the tourist own role in creating such value.

Hiking as Mental and Physical Experience

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