We conducted a field experiment that randomized advertisements, advertisement content, and prices across 2,204 counties in the United States to study the impacts on online purchases of naloxone, an opioid overdose reversal drug. Advertising increased web-site users but only impacted purchases when combined with a price reduction. Messages emphasizing the discreet nature of online sales had no additional impact on purchases. Comparing counties with advertisements featuring a highly discounted price to those featuring the full price, we estimate a price elasticity of demand for online naloxone of −1.3. Price is a significant barrier to online purchases of this lifesaving medication. (JEL C93, H75, I12, I18, L65, M37)

Mireille Jacobson

Category	Quartile
经济学	1
经济学, 经济学	1

Price Sensitivity and Information Barriers to the Take-Up of Naloxone

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