Sustaining telehealth uptake hinges on people's desire and ability to effectively engage with it. We explored trust and confidence in telehealth delivered by medical and allied health using cross-sectional survey of 1,116 Australians. Descriptive analysis presented factors that would improve trust and confidence in telehealth cross-tabulated with video consultation experience. Inferential statistics compared levels of trust in medical and allied health telehealth with user-related variables. Trust in medical telehealth was higher than in allied health, but practice with video calls, experience with high-quality telehealth, and good internet were associated with greater levels of trust in both groups. Telehealth with a known health professional and no additional costs were top-ranked factors to improve trust and confidence. Participants confident in troubleshooting trusted telehealth more. This first cross-sectional study on trust and confidence in telehealth suggests that digital upskilling and promoting quality video consultations can potentially enhance telehealth adoption.

Soraia de Camargo Catapan

Centaine L. Snoswell

Helen M. Haydon

Annie Banbury

Emma E. Thomas

Liam J. Caffery

Anthony C. Smith

Jaimon Kelly

Health Marketing Quarterly

Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.

Health Marketing Quarterly is aimed at academicians and practitioners concerned with the concepts, practices, and research of health care marketing in today's complex environment. The journal addresses significant contemporary issues faced by health care organizations, such as hospitals, individual practitioners, and public health care organizations, in their use of marketing. This includes the use of marketing to promote, position, deter, and enhance health care organizations and issues, as well as the development of marketing literature on both conceptual and empirical bases.

《Health Marketing Quarterly》旨在为关注当今复杂环境中医疗保健营销概念、实践和研究的学术界和从业者提供服务。该期刊探讨了医疗保健组织（如医院、个体从业者和公共医疗保健组织）在使用营销时面临的重要当代问题。这包括利用营销来促进、定位、阻止和提升医疗保健组织及相关问题，以及在概念和实证基础上发展营销文献。

Trust and confidence in telehealth-delivered services: a nation-wide cross-sectional study

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