The field of public relations has been transformed in past decades by globalization as well as by the emergence and prominence of social and digital platforms. Where once limited to their own geographic regions, organizations are now required to adapt to a fast-moving global environment where geography and organizational stakeholders span across the four corners of the world. This new scenario brings challenges not only to public relations scholars but also to practitioners and companies. In fact, as new markets emerge along with new global actors, long-held assumptions regarding the theory and practice of public relations, which once seemed immutable as well as reflected predominantly a Western perspective, are now being challenged. Recognizing the strategic relationship management function as the key focus in the public relations field (Ki & Hon, 2007; Ledingham & Bruning, 1998), international public relations has become another byproduct of globalization. The modern global economy erases many long-standing assumptions regarding differences between domestic and global public relations. For example, an Apple iPhone is designed in California; assembled in China; using parts made by multinational corporations (MNCs) from across Asia, Europe, and North America; composed of minerals mined in Africa; and ultimately sold to consumers in every part of the world. Recognizing the various stakeholders engaged in the company’s success, Apple’s engagement activities may inconsequently include an international component even when a specific stakeholder may be domestic. The global nature of public relations is further made evident by the multifaceted relational interplay between MNCs, foreign

Guy J. Golan

American Behavioral Scientist

JOURNAL OF BIOLOGICAL RHYTHMS 是生物节律研究协会的官方期刊，使用遗传、生化、生理、行为、流行病学和建模方法以及临床试验，在生物节律的各个方面提供经过同行评审的原创研究。重点是昼夜节律和季节节律，但也考虑及时审查和研究其他周期性。该期刊是出版道德委员会 (COPE) 的成员。

The American Behavioral Scientist is the official journal of the Biological Rhythms Research Society, dedicated to providing peer-reviewed original research on all aspects of biological rhythms through genetic, biochemical, physiological, behavioral, epidemiological, and modeling approaches, as well as clinical trials. The focus is on circadian and seasonal rhythms, but timely reviews and studies on other periodic phenomena are also considered. The journal is a member of the Committee on Publication Ethics (COPE).

《American Behavioral Scientist》是生物节律研究协会的官方期刊，致力于通过遗传学、生化学、生理学、行为学、流行病学和建模方法，以及临床试验，提供关于生物节律各个方面的原创研究，经过同行评审。期刊重点关注昼夜节律和季节节律，同时也欢迎及时审查和研究其他周期性现象。该期刊是出版道德委员会 (COPE) 的成员。

Category	Quartile
生物学	3
生物学, 生物学	3
生物学, 生理学	4

New Perspectives on International Public Relations: Engaging Foreign Stakeholders

ivySCI AI Smartly Parses PDF, Answers Researchers' Questions, and Helps You Understand Papers in Seconds

Journal Info

Category	Quartile
SOCIAL SCIENCES, INTERDISCIPLINARY	1