In this study, we investigate the relationship between customer satisfaction and firms being selected as admired firms. Also, we confirmed the ESG effect on this correlation. Based on 8,126 Korean firms, we use regression analysis to examine the relationship between customer satisfaction and being designated as admired firms, using Korean firms from 2014 to 2018. Our study reports that the firms with satisfied customers are likely to be admired in the market. We also found when the firms are actively engaged in ESG, customer satisfaction plays a role positively, leading to being selected as admired. Among ESG index, the environment index positively impacts on the relationship between customer satisfaction and admired firms. Our findings suggest that customer satisfaction is an intangible asset that affect firm value positively. Our study has contributed that we examine the impact of customer satisfaction on non-financial information, explaining firm value. As we test the effect of firms’ customer satisfaction, we expanded the social contribution including environment, society and governance.

Jaehong Lee

Suyon Kim

Academy of Accounting and Financial Studies journal

Academy of Accounting and Financial Studies Journal (AAFSJ) is a professional periodical that offers open access forum to publish the latest and most relevant research innovations in this field. Affiliated to the Allied Academy publications, the journal adheres to double blind peer review to ensure the originality and quality of the publication.

The Academy of Accounting and Financial Studies Journal (AAFSJ) is a professional journal that provides an open access platform for publishing the latest and most relevant research innovations in the field. Affiliated with Allied Academy publications, the journal adheres to a double-blind peer review process to ensure the originality and quality of its publications.

《Academy of Accounting and Financial Studies Journal》是一本专业期刊，提供开放获取的平台，旨在发布该领域最新和最相关的研究创新。该期刊隶属于Allied Academy出版，遵循双盲同行评审制度，以确保出版物的原创性和质量。

Are Firms with Satisfied Customers Admired

ivySCI AI Smartly Parses PDF, Answers Researchers' Questions, and Helps You Understand Papers in Seconds

Journal Info