Herbert A. Simon and Alan Newell won the Turing Award jointly in Computer Science for foundational work on Artificial Intelligence. Simon also won the Nobel Prize in Economics for the concept of “bounded rationality.” In both cases, the same heuristic was deemed fundamental: “Search till a satisfactory solution is found.” We argue that behavioral strategy can learn a great deal from the Theory of Computational Complexity and Artificial Intelligence. These fields can provide a sounder theoretical grounding for bounded rationality and for the necessity and usefulness of heuristics. Finally, a concept of “organizational intractability” based roughly on the metaphor provided by the Theory of Computational Complexity may be useful in determining what analytical decision technologies are actually intractable in real organizations with constraints on time and managerial attention.

Richard A. Bettis

Songcui Hu

Advances in Strategic Management

Advances in Strategic Management is dedicated to communicating innovative, new research that advances theory and practice in Strategic Management. The domain of the series encompasses, but is not limited to, corporate and business unit strategy, strategic organization and process, alliances and networks, and competitive dynamics.    The series is committed to expanding the scope of Strategic Management theory and analysis and enriching practice by:    -Encouraging multitheoretical approaches that span multiple social science disciplines  -Welcoming papers using a diversity of innovative research methods  -Creating focused volumes that explore in depth promising new research directions, consolidate research streams, and address significant current theoretical and practical problems.

Advances in Strategic Management is dedicated to communicating innovative research that advances both theory and practice in the field of Strategic Management. The scope of the series includes, but is not limited to, corporate and business unit strategy, strategic organization and processes, alliances and networks, and competitive dynamics. The series is committed to expanding the scope of Strategic Management theory and analysis and enriching practice by: - Encouraging multitheoretical approaches that span multiple social science disciplines - Welcoming papers that utilize a diversity of innovative research methods - Creating focused volumes that explore promising new research directions in depth, consolidate research streams, and address significant current theoretical and practical issues.

《Advances in Strategic Management》致力于传播创新的研究成果，推动战略管理理论与实践的发展。该系列的研究领域涵盖但不限于企业及业务单元战略、战略组织与流程、联盟与网络以及竞争动态。该系列承诺通过以下方式扩展战略管理理论与分析的范围，并丰富实践：- 鼓励跨多个社会科学学科的多理论方法 - 欢迎采用多样化的创新研究方法的论文 - 创建专注的卷册，深入探讨有前景的新研究方向，整合研究流，并解决当前重要的理论与实践问题。

Category	Quartile
管理学	4
管理学, 管理学	4

Bounded Rationality, Heuristics, Computational Complexity, and Artificial Intelligence

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