Journal of Advertising
| 短名 | J. Advert. |
| Journal Impact | 5.31 |
| 国际分区 | COMMUNICATION(Q1) |
| 期刊索引 | SCI Q1中科院 2 区 |
| ISSN | 0091-3367, 1557-7805 |
| h-index | 132 |
| 国内分区 | 管理学(2区)管理学传播学(2区)管理学商业管理(3区) |
The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
期刊主页| 涉及主题 | 业务广告心理学营销计算机科学哲学政治学法学社会学数学社会心理学经济生物 |
| 出版信息 | 出版商: M.E. Sharpe Inc.，出版周期: ，期刊类型: journal |
| 基本数据 | 创刊年份: 1972，原创研究文献占比: 91.67%，自引率:7.40%， Gold OA占比: 16.88% |
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