The idea marketplace: Diversity, social capital, and innovation

2024-9-10

Effects of sampling healthy versus unhealthy foods on subsequent food purchases

2024-9-4

Addressing the greatest global challenges (UN SDGs) with a marketing lens

2024-9-2

Generative AI in innovation and marketing processes: A roadmap of research opportunities

2024-8-26

The attenuation effects of time and “sensemaking” surveys on customer revenge

2024-8-20

Network centrality and firm performance: A meta-analysis

2024-8-15

Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities

2024-8-12

The unheard voice of marketing research: Breaking through to news and social media

2024-8-12

Platform cooperatives in the sharing economy: How market challengers bring change from the margins

2024-8-8

(Un)intended spillovers of green government policies: The case of plastic regulations

2024-8-8

The food production–consumption chain: Fighting food insecurity, loss, and waste with technology

2024-8-7

Felt something, hence it works: Merely adding a sensory signal to a product improves objective measures of product efficacy and product evaluations

2024-7-29

One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing

2024-7-22

Activating the sustainable consumer:The role of customer involvement in corporate sustainability

2024-7-22

Unintended consequences of in-store technology for frontline employees: An empirics-first approach

2024-7-20

Customer experience orientation: Conceptual model, propositions, and research directions

2024-7-20

The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises

2024-7-10

Food and technology: Using digital devices for restaurant orders leads to indulgent outcomes

2024-7-8

Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior

2024-7-5

Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions

2024-6-27

Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes

2024-6-15

Correction: Introducing the ARTS framework: A tool for constructive re-inquiry

2024-6-10

The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness

2024-6-6

Dynamic interplays between online reviews and marketing promotions

2024-5-22

Turning the wheels of engagement: Evidence from entertainment live streaming

2024-5-16

The bad-influencer effect: Indulgence undermines social connection

2024-5-9

The show must go on: The role of contract frames in safeguarding relationship continuity

2024-5-7

The impact of corporate social irresponsibility on prosocial consumer behavior

2024-4-25

Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits

2024-4-20

Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy

2024-4-17

Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters

2024-4-4

When the road is rocky: Investigating the role of vulnerability in consumer journeys

2024-3-28

Brand transgressions: How, when, and why home country bias backfires

2024-3-28

Why advertisers should embrace event typicality and maximize leveraging of major events

2024-3-27

Correction: Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance

2024-3-25

Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales

2024-3-22

Bibliometric reviews—some guidelines

2024-3-22

Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content

2024-3-20

The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image

2024-3-8

Platform-level consequences of performance-based commission for service providers: Evidence from ridesharing

2024-3-8

Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services

2024-3-2

Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance

2024-3-1

Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research

2024-3-1

Brand warmth elicits feedback, not complaints

2024-3-1

Revitalizing educational institutions through customer focus

2024-2-23

Delivering affordable clean energy to consumers

2024-2-5

(Mis)alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms

2024-1-25

Correction: Highlighting discrepancies in brand messaging increases social media engagement

2024-1-19

Beyond text: Marketing strategy in a world turned upside down

2024-1-18

Purpose orientation: An emerging theory transforming business for a better world

2024-1-11