Advances in Consumer Research

Alixandra Barasch

Jonathan Z. Berman

Deborah A. Small

Advances in consumer research

Incentivized Persuaders Are Less Effective: Evidence From Fundraising Experiments

激励性劝说者效果较差：来自筹款实验的证据

Antonia Erz

Bo T. Christensen

Challenging the Superiority of Phonological Fluency: the Role of Product Context and Competing Fluency in Brand Name Recognition

挑战语音流畅性的优越性：产品情境与竞争流畅性在品牌名称识别中的作用

This study reveals for the first time the existence of a complementarity or ‘opposites attract’ configuration in self-brand alignment. It also devises an original technique for incorporating complementarity configuration into an alignment measure. Tests reveal the measure compares favourably with existing self-congruence measures in terms of predicting behavioural outcomes.

Maria Karampela

Angela Tregear

Jake Ansell

When opposites attract: incorporating trait complementarity into the measurement of self-brand personality alignment

当相反的特质相互吸引：将特质互补性纳入自我品牌个性一致性的测量

Deterrence strategies for deviant consumer behavior are criticised for their ‘one size fits all’ approach. In two studies, this paper examines how the size of harm and size of victim influences consumer perceptions of deviant consumer behavior. Deterrence strategies are recommended that overcome the differences in consumer perceptions of deviance.

Paula Dootson

Larry Neale

Sam Fullerton

When Size Matters: Exploring Perceptions and Justifications of Deviant Consumer Behavior.

当规模重要时：探索异常消费者行为的感知与正当性。

Dave Centeno

Jeff Jianfeng Wang

Parasocial Memory: Consumers’ Symbolic Narratives and Cultural Distinctions of Celebrities’ Intimate Familiarity

准社会记忆：消费者对名人亲密熟悉度的符号叙事与文化区分

Kellen Mrkva

Jesse Walker

R.A. Farrokhnia

Effort accounting: People prefer to spend hard-earned money on long-lasting purchases

努力会计：人们更喜欢将辛苦赚来的钱花在持久性消费上

努力会计：人们更喜欢将辛苦赚来的钱花在持久性购买上

努力会计：人们更倾向于将辛苦赚来的钱花在持久性购买上

努力会计：人们更倾向于将辛苦赚来的钱花在持久耐用的购买上

ISSN	0098-9258
h-index	29

Publication Information	Publisher: Sheridan Books，Publishing cycle: ，Journal Type: journal，Open Access Journals: No
Basic data	Year of publication: 2021，Proportion of original research papers: ，Self Citation Rate:， Gold OA Rate:

Advances in Consumer Research

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Incentivized Persuaders Are Less Effective: Evidence From Fundraising Experiments

Challenging the Superiority of Phonological Fluency: the Role of Product Context and Competing Fluency in Brand Name Recognition

When opposites attract: incorporating trait complementarity into the measurement of self-brand personality alignment

When Size Matters: Exploring Perceptions and Justifications of Deviant Consumer Behavior.

Parasocial Memory: Consumers’ Symbolic Narratives and Cultural Distinctions of Celebrities’ Intimate Familiarity

Effort accounting: People prefer to spend hard-earned money on long-lasting purchases

Effort accounting: People prefer to spend hard-earned money on long-lasting purchases

Effort accounting: People prefer to spend hard-earned money on long-lasting purchases

Effort accounting: People prefer to spend hard-earned money on long-lasting purchases

Effort accounting: People prefer to spend hard-earned money on long-lasting purchases