Unlocking the omnichannel shopping myth: can service convenience, shopping value and channel congruence strengthen perceived trust and satisfaction?

2024-9-13

Recycling firm-generated content on social media platforms: phenomenon and research propositions

2024-9-13

The effect of startup marketing agility on new product creativity and new product performance: the moderating effect of technological turbulence

2024-9-9

Over-the-top (OTT) platforms: a review, synthesis and research directions

2024-8-29

Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques

2024-8-23

Can virtual streamers replace human streamers? The interactive effect of streamer type and product type on purchase intention

2024-8-20

Social media communication, consumer attitude and purchase intention in lifestyle category products: a PLS-SEM modeling

2024-8-9

Do CEO overconfidence and demographic characteristics moderate the effect of R&D investment on firm performance?

2024-8-6

Predicting households’ attitudes and product adoption intentions

2024-8-6

All about Social Coupons! Evolution, Review and Research Directions

2024-7-31

Optimizing green knowledge acquisition through entrepreneurial orientation and resource orchestration for sustainable business performance

2024-7-30

A roadmap of retargeting campaigns for SMEs: a case study

2024-7-30

The architecture of marketing leadership: how different structures of marketing presence in the top management team drive new product performance

2024-7-29

Uncorking opportunities: a bibliometric review of wine marketing literature

2024-7-24

Optimizing marketing strategy: a video analysis approach

2024-7-17

Brand equity and financial performance: an institutional view

2024-7-12

The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies

2024-7-10

Anthropomorphism of service-oriented AI and customers’ propensity for value co-creation

2024-7-9

Rebate incentive strategy for online reviews

2024-6-28

How and when does gamification level up mobile app effectiveness? Meta-analytics review

2024-6-27

Understanding physicians' adoption intentions to use Electronic Health Record (EHR) systems in developing countries: an extended TRAM approach

2024-6-24

Unveiling promotion-induced variety-seeking: the roles of various types of promotional rewards and shopping motivations

2024-6-15

Logistics service failures and recovery strategies: is the response time or the discount amount more important?

2024-6-15

The dark side of artificial intelligence in marketing: meta-analytics review

2024-6-6

Consumer reactions to attacks against cherished brands

2024-6-3

Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making

2024-5-31

Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility

2024-5-31

Planning Facebook message strategy and creative appeal for effective ad engagement – an exploratory study

2024-5-31

Empowering co-creation of services with artificial intelligence: an empirical analysis to examine adoption intention

2024-5-28

The effects of game mechanics on user retention in using social live streaming services

2024-5-28

Investigating consumers’ adoption of electric vehicles: a perceived value-based perspective

2024-5-27

Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0

2024-5-21

Do takeover premiums hurt post-acquisition performance? – Marketing capabilities matter!

2024-5-17

Subscription intentions for ChatGPT plus: a look at user satisfaction and self-efficacy

2024-5-9

Does firm-created social media communication develop brand evangelists? Role of perceived values and customer experience

2024-5-9

How visual angle influences product recommendations in response to two-sided messages

2024-5-8

Augmented reality: the key to unlock customer engagement potential

2024-5-2

Gastronomic manifestation in the function of branding a tourist destination

2024-4-26

When time drives search effort: the effect of assortment variety on visual attention to SKU pricing

2024-4-19

Impact of exogenous brand crises on consumer behaviour

2024-4-18

Differential effects of visual complexity in firm-generated content on consumer engagements: a deep learning approach

2024-4-11

Impacts of investment relations service quality on corporate information transparency and intangible value: the moderating role of competitive intensity

2024-4-5

Why do athletes consume luxury brands? A study on motivations and values from the lens of theory of prestige consumption

2024-4-2

Unveiling hidden patterns between managerial assumptions, international market orientation, and performance: an unexplored journey into Japanese SMEs

2024-3-27

Celebrity endorser scandal: a literature review and future research agenda

2024-3-27

Complement or substitute? A study of the impact of artificial intelligence on consumers’ resistance

2024-3-27

ChatGPT’s applications in marketing: a topic modeling approach

2024-3-26

Influence of website quality on online impulse buying behaviour: a systematic review of literature

2024-3-26

The impact of innovation orientation on strategic R&D amidst macroeconomic shocks – an event study approach

2024-3-26

The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation

2024-3-25