Journal of Macromarketing
| 短名 | J. Macromarketing |
| Journal Impact | 3.59 |
| 国际分区 | BUSINESS(Q2) |
| 期刊索引 | SCI Q3中科院 4 区 |
| ISSN | 0276-1467, 1552-6534 |
| h-index | 67 |
| 国内分区 | 管理学(4区)管理学商业管理(4区) |
The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
期刊主页| 涉及主题 | 业务经济营销政治学市场经济社会学宏观营销学法学计算机科学哲学生物数学心理学公共关系社会科学艺术 |
| 出版信息 | 出版商: SAGE Publications Inc.，出版周期: ，期刊类型: journal |
| 基本数据 | 创刊年份: 1981，原创研究文献占比: 93.75%，自引率:21.60%， Gold OA占比: 20.72% |
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