Refocusing marketing effort to support net-positive social impact

2024-9-12

Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism

2024-9-6

Applying the theory of consumption values to representational and nonrepresentational images in marketing: propositions and research directions

2024-9-5

A second life for second-hand products: the role of anthropomorphism and taboo trade-offs

2024-8-30

Strategizing green marketing in times of uncertainty: does it pay off?

2024-8-30

The power of beliefs: how diversity advertising builds audience connectedness

2024-8-19

Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments

2024-8-15

Customer involvement in co-development: problem-solving and decision-making in new product development

2024-8-13

A natural fit: exposure to nature influences regulatory focus

2024-8-8

Using text and image mining to study how actor engagement creates value in the sharing economy

2024-8-8

Can frontline employees help consumers improve their financial planning behavior? Implications from triadic analysis

2024-8-6

Female CEOs and corporate social responsibility: effect of CEO gender on relational and rational CSR

2024-8-2

Awareness marketing: cause-related marketing without direct contribution

2024-7-2

Seeking relief or reward? A utilitarian-hedonic journey perspective on escapism

2024-6-28

Inclusive innovations in services: leveraging digital technologies for inclusive innovations in healthcare services

2024-6-27

Category–level drivers of the market share–rank power law relationship

2024-6-26

How a publicized leader transgression can affect member outcomes and gift purchasing of associated symbolic products

2024-6-24

More than meets the eye: hidden messages in the attribution of human-like values to product categories

2024-6-11

The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective

2024-5-29

How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase

2024-5-28

Going beyond the untold facts in PLS–SEM and moving forward

2024-5-28

Conceptualizing ephemerality in online marketing communication for consumers and firms

2024-5-28

Having less or saving more: the role of social responsibility perception in reducing guilt over luxury purchases

2024-5-27

The role of health-related claims and situational skepticism on consumers’ food choices

2024-5-21

How consumers evaluate costs in complex services: the case of mutual fund fees

2024-5-20

Social purpose branding approaches: a typology of how brands engage with a social purpose

2024-5-20

Relationship qualities of brand heritage: warmth, competence and the moderating roles of anthropomorphic factors

2024-5-14

Who can afford to blame? Sender effects in blame-shifting crisis communications

2024-4-29

Consumer responses to CEO activism: an impression management approach

2024-4-19

The effects of identity salience on product judgment in a domain of trade-offs

2024-4-16

Building employee commitment through internal branding – a meta-analytic study

2024-4-8

Retweet to donate? Cause-related marketing in the era of social medialization

2024-4-5

The influence of network understanding on value creation in business relationships

2024-3-25

A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption

2024-3-20

The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making

2024-3-15

Multichannel relational communication strategy: does one-sized strategy fit all customers?

2024-3-13

Turning commitment into performance through buyer dependence: a dual pathway approach

2024-3-5

Designing for identity: how and when brand visual aesthetics enable consumer diasporic identity

2024-2-26

How social media usage and the fear of missing out impact minimalistic consumption

2024-2-20

A social norms-based framework for understanding and predicting giver-recipient discrepancies in gift selection

2024-2-13

The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM

2024-2-8

Guest editorial: The dark side of social media: editorial to the EMAC-EJM special issue

2024-2-8

Designing an empathetic user-centric customer support organisation: practitioners’ perspectives

2024-2-5

The retail environment design (RED) scale: conceptualization and measurement

2024-1-26

Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness

2024-1-23

Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection

2024-1-23

Role of brand attachment and satisfaction in driving customer behaviors for durables: a longitudinal study

2024-1-21

Application of marketing to reduce consumer food waste in restaurants

2024-1-18

Evaluating the impact of an incentive scheme to encourage pregnant people to set a quit-smoking date

2024-1-12

The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics

2024-1-12