Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.

Health Marketing Quarterly is aimed at academicians and practitioners concerned with the concepts, practices, and research of health care marketing in today's complex environment. The journal addresses significant contemporary issues faced by health care organizations, such as hospitals, individual practitioners, and public health care organizations, in their use of marketing. This includes the use of marketing to promote, position, deter, and enhance health care organizations and issues, as well as the development of marketing literature on both conceptual and empirical bases.

《Health Marketing Quarterly》旨在为关注当今复杂环境中医疗保健营销概念、实践和研究的学术界和从业者提供服务。该期刊探讨了医疗保健组织（如医院、个体从业者和公共医疗保健组织）在使用营销时面临的重要当代问题。这包括利用营销来促进、定位、阻止和提升医疗保健组织及相关问题，以及在概念和实证基础上发展营销文献。

Health Marketing Quarterly

This study investigates how melanoma anthropomorphism (i.e., the attribution of humanlike qualities to melanoma) interacts with individual differences in perceived efficacy to influence attitudes and intentions to perform preventive health behaviors. Results suggested that among individuals with lower levels of perceived efficacy, presenting melanoma in anthropomorphic terms (vs. non-anthropomorphic terms) enhanced processing fluency, consequently fostering more favorable attitudes and greater intentions to follow preventive health recommendations. However, this effect was not observed among individuals with higher perceived efficacy. Findings of this study offer important theoretical and practical implications regarding the strategic use of anthropomorphism in health promotion contexts.

Tianjiao Wang

Rachelle Pavelko

Heather Ford

Scott Barrows

Sarah Donohue

Mary Stapel

Humanizing cancer: The role of anthropomorphism and perceived efficacy in melanoma prevention

人性化癌症：拟人化与感知效能在黑色素瘤预防中的作用

This scoping review explores the integration of Artificial Intelligence (AI) with communication, behavioral, and social theories to enhance health behavior interventions. A systematic search of articles published through February 2024, following PRISMA guidelines, identified 28 relevant studies from 13,723 screened. These studies, conducted across various countries, addressed health issues such as smoking cessation, musculoskeletal injuries, diabetes, chronic diseases and mental health using AI-driven tools like chatbots and apps. Despite AI's potential, a gap exists in aligning technical advancements with theoretical frameworks. The proposed AI Impact Communications Model (AI-ICM) aims to bridge this gap, offering a road map for future research and practice.

Sam Weingott

Joy Parkinson

The application of artificial intelligence in health communication development: A scoping review

人工智能在健康传播发展中的应用：范围综述

Sustaining telehealth uptake hinges on people's desire and ability to effectively engage with it. We explored trust and confidence in telehealth delivered by medical and allied health using cross-sectional survey of 1,116 Australians. Descriptive analysis presented factors that would improve trust and confidence in telehealth cross-tabulated with video consultation experience. Inferential statistics compared levels of trust in medical and allied health telehealth with user-related variables. Trust in medical telehealth was higher than in allied health, but practice with video calls, experience with high-quality telehealth, and good internet were associated with greater levels of trust in both groups. Telehealth with a known health professional and no additional costs were top-ranked factors to improve trust and confidence. Participants confident in troubleshooting trusted telehealth more. This first cross-sectional study on trust and confidence in telehealth suggests that digital upskilling and promoting quality video consultations can potentially enhance telehealth adoption.

Soraia de Camargo Catapan

Centaine L. Snoswell

Helen M. Haydon

Annie Banbury

Emma E. Thomas

Liam J. Caffery

Anthony C. Smith

Jaimon Kelly

Trust and confidence in telehealth-delivered services: a nation-wide cross-sectional study

远程医疗服务中的信任与信心：一项全国横断面研究

Using the socio-ecological model, this study aims to understand factors associated with alcohol misuse in veterans of the New Zealand Defence Forces, and identify approaches for reducing harm. Using interviews, veterans were asked to recount their relationship to alcohol, and provide a narrative of its use before, during and after military service. Seven themes were identified including bars and drinking as 1) social hubs; and 2) social lubrication; providing others with 3) duty of care; the military 4) consequences of harmful drinking; and use of alcohol as 5) emotion regulation strategies; with the impact of that on 6) Civvy street, and 7) family impacts. Duty of care in military drinking environments is a new theme to the literature. Introducing emotion regulation training throughout the personnels' career, from transition to becoming civilians and beyond, was identified as key to effective health marketing interventions.

Ann-Marie Kennedy

Julia Carins

Ekant Veer

Kerryn Lyes

Afshin Tanouri

The role of emotion regulation in decreasing alcohol harm for veterans

情绪调节在减少退伍军人酒精危害中的作用

Our study describes the potential use of social media by hospitals in general and focuses on its actual use by Lebanese and American hospitals. We carried out an investigation concerning both countries' hospitals in order to determine each their level of involvement, and its public's level of engagement. This study also compares the way people react on each post, depending on the social network platform, the nature of each post, and the category of topics discussed. The results of this investigation unveiled a great disparity between these two countries concerning the frequency and the number of posts.

Samer Elhajjar

Fadila Ouaida

Use of social media in healthcare

医疗保健中的社交媒体应用

Rural areas in the US exhibit high rates of illicit substance use. This study aimed to investigate the Social Cognitive Theory factors associated with spontaneous attempts to quit illicit substance use in a sample of users. A cross-sectional survey was administered through face-to-face interviews. Data was collected from adult (≥ 18 years of age) current illicit substance users who were not receiving professional addiction treatment. Binary logistic regression analyses were utilized to answer the research question. Data from 230 illicit substance users met the eligibility criteria. The mean age was 38 years, whereas the average history of illicit substance use was 14 years. Users with a higher perceived value of quitting illicit substance use were significantly more likely to attempt to quit use spontaneously. Health behavior interventions that incorporate the perceived value of quitting illicit substance use can be effective in encouraging spontaneous attempts to quit illicit substance use.

Omar F. Attarabeen

Fadi Alkhateeb

Michael Rudolph

Charles “CK” Babcock

Ahmad Hanif

Rana Moawad

Rowida Mohamed

Isha Patel

Hoai-An Truong

Nile M. Khanfar

Using the social cognitive theory to examine spontaneous attempts to quit illicit substance use

运用社会认知理论考察自发戒除非法药物使用的尝试

ISSN	0735-9683, 1545-0864
h-index	31

涉及主题	业务营销政治学医学经济法学计算机科学心理学经济增长生物哲学医疗保健护理部社会学广告数学公共关系认识论物理
出版信息	出版商: Routledge，出版周期: ，期刊类型: journal，开源期刊: 否
基本数据	创刊年份: 1983，原创研究文献占比: 0.00%，自引率:N.A.， Gold OA占比: 0.00%

Health Marketing Quarterly

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Humanizing cancer: The role of anthropomorphism and perceived efficacy in melanoma prevention

The application of artificial intelligence in health communication development: A scoping review

Trust and confidence in telehealth-delivered services: a nation-wide cross-sectional study

The role of emotion regulation in decreasing alcohol harm for veterans

Use of social media in healthcare

The application of artificial intelligence in health communication development: A scoping review

Humanizing cancer: The role of anthropomorphism and perceived efficacy in melanoma prevention

Trust and confidence in telehealth-delivered services: a nation-wide cross-sectional study

The role of emotion regulation in decreasing alcohol harm for veterans

Using the social cognitive theory to examine spontaneous attempts to quit illicit substance use