Generation Z’s intention to use digital fashion items in the Metaverse

2024-8-27

Conspicuous compensatory consumption: scale development and initial validation

2024-8-20

The adoption of smart services: do privacy concerns, trust in benevolence and usage experience matter?

2024-8-14

In smartness we trust: consumer experience, smart device personalization and privacy balance

2024-8-8

Examining process mechanism of celebrity attributes on brand advocacy

2024-7-25

Effects of consumer suspicion: a review and agenda for future research

2024-7-23

Driving customer inspiration to foster loyalty: a study on showroomers

2024-7-23

Factors influencing luxury service brand extension in a developing country

2024-7-22

Promoting proactive helping behaviour: the role of positive psychological capital and emotional self-control

2024-7-22

Ethical identity, social image and sustainable fashion: still an impossible deal? A sociopsychological framework of ethical consumers’ attitude-behavior gaps

2024-7-1

Cashbacks “In the nick of time”: consumers’ sensitivity to promotion delays and impact on promotion judgments

2024-6-26

Social media sharing disposition (SMSD) as a driver of consumer information-sharing behavior

2024-6-19

How to mitigate the negative effect of PDB on DIY preference

2024-6-17

Co-creation and brand happiness: insights from a Korean perspective

2024-6-7

Centrality of sensory attributes in brand extension evaluations

2024-6-6

A meta-analysis of antecedents and consequences of green trust

2024-6-5

The influence of electronic word of mouth on green cosmetics purchase intention: evidence from young Vietnamese female consumers

2024-5-14

Anthropomorphised or not? Natural-organic logo’s impact on product value perceptions and consumers’ willingness to pay

2024-5-10

Linking fear of missing out and psychological well-being: a multi-country study

2024-5-7

A product’s connection to self-threat domain determines self-control impairment consequences of within-domain compensatory consumption

2024-4-30

Transformative advertising: well-being Instagram messaging

2024-4-30

Inaction inertia in online shopping: impact of promotional formats and sequence

2024-4-29

Fifty shades of Braille: motivations, challenges and cultural significance in visual impairment

2024-4-18

Revealing consumer review attitude through online review and website cues

2024-4-8

Investigating consumers’ adoption of AI chatbots for apparel shopping

2024-3-27

The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategies

2024-3-26

Geographical indications as a labelling strategy: an empirical investigation of negative bias and its managing conditions

2024-3-22

Antecedents and consequences of conceptualizing online hyperconnected brand selection

2024-3-14

A multidimensional lens of environmental consciousness: towards an environmentally conscious theory of planned behavior

2024-3-12

Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations

2024-3-5

The impact of financial and behavioural sunk costs on consumers’ choices

2024-2-29

Word on the street: apparel-related critical incidents leading to eWOM and channel behaviour among millennial and Gen Z consumers

2024-2-28

Keeping promises in cause-related marketing campaigns: development and validation of promised impact evidence scale

2024-2-27

Self-determination theory and customer revenge behavior: explaining how customers regulate their anger and revenge behavior

2024-2-19

Delving into the behaviour of sharing economy consumers: a literature review

2024-2-16

Testing the effects of moral intensity news frames on consumer boycott intention

2024-2-16

Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands

2024-2-9

The effect of online company responses on app review quality

2024-2-5

Promoting access-based consumption practices through fashion renting: evidence from Italy

2024-1-26

How best to advertise low-fit brand extensions: a construal level theory perspective

2024-1-11

Reverse contagion: role of empathy, narrative appeal, and intensity of previous misbehavior

2024-1-8

Do female adolescents respond better to thin or plus-size ad characters?

2023-12-15

Influence of self-esteem on regret for criticized normal versus abnormal consumer decisions

2023-12-6

A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand

2023-11-22

How electronic word of mouth (eWOM) shapes consumer social media shopping

2023-11-17

Greening the bottom line: a new scale to discern consumer perceptions of a firm’s green orientation

2023-11-14

Consumer response to podcast advertising: the interactive role of persuasion knowledge and parasocial relationships

2023-10-20

The bright and dark sides of online customer engagement on brand love

2023-10-4

Consumer privacy in smartphones: a systematic literature review

2023-9-7

I don’t like it but I use it: how online physician reviews affect readers’ trust

2023-9-6