Psychology and Marketing
| 短名 | Psychology and Marketing |
| Journal Impact | 8.93 |
| 国际分区 | PSYCHOLOGY, APPLIED(Q1) |
| 期刊索引 | SCI Q1中科院 2 区 |
| ISSN | 0742-6046, 1520-6793 |
| h-index | 143 |
| 国内分区 | 管理学(2区)管理学心理学应用(1区)管理学商业管理(2区) |
| Top期刊 | 是 |
Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission.
期刊主页| 涉及主题 | 心理学社会心理学业务哲学营销计算机科学广告数学政治学生物法学经济社会学认识论 |
| 出版信息 | 出版商: Wiley-Liss Inc.，出版周期: ，期刊类型: journal |
| 基本数据 | 创刊年份: 1984，原创研究文献占比: 88.97%，自引率:15.70%， Gold OA占比: 31.93% |
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