ABAC Journal

The growing body of empirical studies examining the factors that motivate volunteer participation in sporting events appears to be heterogeneous with notable inconsistencies, underscoring the need for a comprehensive review. Given the diversity of methodologies, contexts, and outcomes, this study aims to summarize, synthesize, and describe the literature on factors motivating sporting event volunteer participation in a narrative manner. It employs a descriptive meta-analysis of the empirical studies, focusing on the antecedents and findings related to these motivations, and aims to provide an integrative framework for these antecedents. This framework offers a cohesive view of the factors motivating volunteer participation in sporting events. The study also identifies potential unexplored research opportunities in the domain and provides suggestions for future research.

Thanavutd Chutiphongdech

Yan Zhao

Young Hoon Kim

Factors Motivating Sport Event Volunteers: An Investigation of Past Empirical Literature

体育赛事志愿者动机因素：过往实证文献调查

This paper addresses fragmentation in sports tourism research, specifically concerning factors influencing behavioral intentions, focusing on key psychological and situational variables. Through a meta-analysis of 18 studies comprising 14,495 observations, drawn from an initial screening of 967 articles listed in the Scopus database, this study investigates the effects of perceived behavioral control, subjective norms, nostalgia, satisfaction, percieved benefit, and percieved risk, on behavioral intentions among general sport tourists. Two distinct theoretical frameworks were examined to uncover the core drivers of intentions. In the first framework, the analysis revealed that perceived behavioral control (effect size = .58), subjective norms (effect size = .50), and nostalgia (effect size = .43) have a stronger influence on behavioral intentions than attitude or image. This finding suggests that the participatory and socially embedded nature of sport tourism amplifies the impact of practical and social factors. Nostalgia emerged as a particularly strong emotional motivator, as it fosters attachment to past sport experiences and enhances future engagement. Among the components of the Theory of Planned Behavior, perceived behavioral control highlights the significance of practical considerations, such as ease of access and affordability, in shaping tourists’ intentions. The second framework underscored satisfaction as the most influential predictor of behavioral intentions (effect size = .77), consistent with Expectancy-Disconfirmation Theory, where experiences that meet or exceed expectations lead to future engagement. Perceived benefit (effect size = 0.50) also played a significant role, indicating that anticipated rewards, such as enjoyment and social connections, positively affect decision-making. In contrast, perceived risk (effect size = -0.25) showed a negative effect on behavioral intentions, in line with Prospect Theory, which emphasizes how potential losses deter engagement, particularly in unfamiliar or high-risk settings. These findings have practical implications for sport tourism management. Enhancing nostalgia, facilitating easy access, and fostering social connections can significantly boost behavioral intentions. Additionally, strategies that prioritize high-quality experiences to maximize satisfaction, while emphasizing perceived benefits and minimizing perceived risks through transparent safety measures, can further encourage positive engagement. Future research should explore specific conditions, such as familiar destinations, group dynamics, and satisfaction-driven contexts, that might enhance the influence of these key factors.

Prachakchai Manosudhikul

Behavioral Intentions in Sports Tourism: Meta-Analysis and Structural Equation Modeling

体育旅游中的行为意向：元分析与结构方程建模

This study examines the impact of perceived uncertainty on management accounting practices (MAPs) and financial performance in Thai hotels during the COVID-19 pandemic. Using Generalized Structured Composite Analysis (GSCA), results show that uncertainty significantly influences MAP implementation, enhancing financial performance. MAPs partially mediate the relationship between uncertainty and performance, indicating their role in addressing uncertainty but not fully explaining performance outcomes. This research highlights that MAPs should be seen not just as reactive measures but as proactive tools for building resilience in dynamic environments, offering insights into contingency theory application.

Napaporn Hongpukdee

Somboon Saraphat

Management Accounting Practices and Financial Performance of Hotel Business in Thailand: Are Contingency Theory Perspectives Still Relevant During the Covid-19 Pandemic?

泰国酒店业管理会计实践与财务绩效：在新冠疫情期间，权变理论视角是否仍然相关？

This study aims to identify and analyze the determinants of customer loyalty in the banking sector in Indonesia. The study was conducted within the banking sector, specifically among institutions categorized under BUKU IV, spread across the Jabodetabek region. The research design follows a causal approach utilizing quantitative techniques, subsequently processed and examined through PLS-SEM. The study encompassed a participant pool of 245 respondents. The outcomes of this investigation reveal that customer engagement significantly influences both customer trust and customer commitment. Furthermore, customer trust and customer commitment effectively serve as mediators, enhancing customer loyalty through customer engagement. Additionally, the research corroborates the notion that customer trust can positively impact customer commitment.

Yohanes Ferry Cahaya

Sungkono Sungkono

Suharyanto Suharyanto

Saripudin Saripudin

Indra Siswanti

Johan Hendri Prasetyo

Determinants of Banking Customer Loyalty in Indonesia

印度尼西亚银行业客户忠诚度的决定因素

This research was initiated to study the trend of the housing projects in the next ten years (2022-2031), with the applied Modified Delphi Technique. The research was conducted by interviewing five experts with more than ten years of knowledge and experience in design, construction, technology, location, and marketing. The gathered trends were applied to create questionnaires in order to conduct two rounds of surveys to assess the consensus level of ten experts with at least ten years of experience in the real estate industry, according to the consensus analysis method from the Modified Delphi Technique. Thirteen trends were found from the study. There are four design trends: more beautiful façade, soundproof wall, universal design furniture, and universal design house building. In addition, eco-friendly materials and modular construction systems were found to be construction trends while smart home device installation and active air flow technology were found to be technology trends. Regarding the trend of the project location, the projects tend to be located in areas expanding into the suburbs. Finally, four marketing trends were also reported: Virtual Reality utilization in sales presentation, advertising to reach more customers, inviting social media influencers to play a role in reviewing projects, providing credit consulting services and refunding of reservation money if a customer’s loan is not approved. The results of the study provide information to all parties involved in planning strategies and operating a business in developing housing estates in the future.

Kongkoon Tochaiwat

Damrongsak Rinchumphu

Anuwat Budda

Prediction of the Future Trends of Housing Project Development with Modified Delphi Technique

基于修正德尔菲法的未来住房项目发展趋势预测

Understanding the consumption experience plays a critical role in building customer-product relationships and effectively meeting customers’ changing demands. This study aims to investigate the impact of experiential consumption on customer engagement and repurchase intentions, with a focus on the high nutrient meat-based food setting. To examine this issue, this study collected data from 487 consumers who had purchased and consumed high nutrient meat (e.g., the Thai native chicken, namely Pradu Hang Dam Mor Kor 55 chicken). Using structural equation modelling with partial least squares in ADANCO software, the study found that experiential marketing dimensions exert differential effects on engagement. The results also indicate a more strongly significant effect of consumers’ behavioral (behave) experience and intellectual (think) experience on engagement, while consumers’ sensory (sense) experience and affective (feel) experience were not significant for engagement. Moreover, the effect of customer engagement on repurchase intentions was positive. The study concludes by outlining key implications that arise from the analyses, followed by avenues for further research.

Supawat Meeprom

Butsakorn Pangprasert

Wuttigrai Boonkum

Can Perceived Experiential Marketing of Nutritional Meat-Based Food Enhance Repurchase Intention? The Role of Customer Engagement

营养肉类食品的感官体验营销能否增强再购买意愿？顾客参与的作用

涉及主题	政治学经济法学业务计算机科学心理学哲学社会学数学地理生物历史物理考古营销认识论统计语言学医学管理财务工程类社会心理学社会科学量子力学经济增长
出版信息	出版商: Assumption University，出版周期: ，期刊类型: journal，开源期刊: 否
基本数据	创刊年份: 2018，原创研究文献占比: 0.00%，自引率:N.A.， Gold OA占比: 0.00%

ABAC Journal

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Factors Motivating Sport Event Volunteers: An Investigation of Past Empirical Literature

Behavioral Intentions in Sports Tourism: Meta-Analysis and Structural Equation Modeling

Management Accounting Practices and Financial Performance of Hotel Business in Thailand: Are Contingency Theory Perspectives Still Relevant During the Covid-19 Pandemic?

Determinants of Banking Customer Loyalty in Indonesia

Prediction of the Future Trends of Housing Project Development with Modified Delphi Technique

Behavioral Intentions in Sports Tourism: Meta-Analysis and Structural Equation Modeling

Factors Motivating Sport Event Volunteers: An Investigation of Past Empirical Literature

Management Accounting Practices and Financial Performance of Hotel Business in Thailand: Are Contingency Theory Perspectives Still Relevant During the Covid-19 Pandemic?

Determinants of Banking Customer Loyalty in Indonesia

Can Perceived Experiential Marketing of Nutritional Meat-Based Food Enhance Repurchase Intention? The Role of Customer Engagement

ISSN	0858-0855
h-index	9