On the Difference of Mobile Shopping Behavior Between Locals and Expatriates: The Roles of Culture and Perceived Value

2024-9-3

How Cause-Related Marketing Might Improve Purchase Intention in Emerging Countries: A Two-Lag Study in the Finance Service Sector

2024-8-21

BAD BLOOD: SECRETS AND LIES IN A SILICON VALLEY STARTUPBAD BLOOD: SECRETS AND LIES IN A SILICON VALLEY STARTUP John Carreyrou. New York, NY: Knopf Doubleday Publishing. 2020. 400 pp. ISBN 978-0525431992. List price: $18.00. Paperback.

2024-8-12

Boosting Upcycled Value: Evidence from an Emerging Economy

2024-8-6

Unraveling the Dynamics of Social Media Influencers on Sustainable Purchase Intentions and Environmental Awareness Among People with Disabilities: A Focus on the Moderating Role of Disability Types

2024-8-1

“I Am Who I Am, But I Am Complicated”: The Mediating Role of Ambivalence on Country of Origin (COO) Between Consumer Self-Positioning and Willingness to Buy

2024-7-2

Modeling the Relationship between Time-in-Market and Market Share for Casual-Dining Chains in the Kuwait Market

2024-6-8

Assessing the Impact of e-Levy on Perceived Value and Customer Satisfaction of Mobile Money Innovation in Ghana

2024-5-31

The Influence of Social Control and Feelings of Guilt in a Religious Context on Consumer Boycotts

2024-5-30

Status Consumption Effect on Moral Identity - Sustainable Consumption Relationship: Bittersweet, or Bitter-Only?

2024-5-17

Gen Zers’ Travel-Related Experiential Consumption on Social Media: Integrative Perspective of Uses and Gratification Theory and Theory of Reasoned Action

2024-5-13

Continuous Purchase Intention of Organic Personal Care Products: Evidence from India

2024-5-10

Cultural differences in microblogging: How Western IT Companies adapt Twitter (X) activities to the Chinese Weibo context

2024-5-6

Exploring Africa’s Heterogenous Middle Class’ Brand Behaviour in the New Digital Age: Practical Insights From a Multiple Country Study

2024-5-2

Handbook of the Sharing Economy <b>Handbook of the Sharing Economy</b> Edited by Russell W. Belk, Giana M. Eckhardt and Fluera Bardhi. Cheltenham, UK: Elgar. 2019. 404 pp. ISBN 978-1-78811-053-2. List price: $113. Hardcover.

2024-4-17

Examining the mediating role of consumer desire for luxury: Can perceived sustainability and natural rarity evoke willingness to pay more?

2024-4-11

Ethnocentrism and Xenocentrism Among Indian Consumers Towards Global Technology Brands: Importance of Brand Image and Brand Attitude

2024-4-1

The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison

2024-3-20

Young consumers’ responsibility for sustainable consumption and the preference of local brands

2024-3-14

The Impact of Social Norms on Consumer Willingness to Choose Green Packaging for an Extra Charge in the United States and South Korea

2024-3-1

Do Self-Reliance and Patriotism Influence Indian Consumer Unwillingness to Buy Chinese Products? The Role of Consumer Animosity

2024-2-10

You Wear Face Mask, I Keep Social Distance: Comparing COVID-19 Preventive Behaviors between China and the United States

2024-1-30

Advanced introduction to the experience economyAdvanced Introduction to the Experience EconomyJonSundbo, Cheltenham, UK:Edward Elgar Publishing 2021. 176 pp. ISBN 978-1 83910 385 8. List price: $20.76 Paperback.

2024-1-22

Attitudes toward LCCP strategies: A comprehensive framework

2024-1-2

The Psychological Underpinnings of Turkish Consumer Choices: Xenocentrism

2023-12-19

Fighting Counterfeits in Emerging Markets through the Demand Side: The Role of Product Domain in the Effect of Regulatory Fit on Persuasion

2023-12-16

What Characterizes Digital Luxury Experience (DLX) for Customers? A Cross-Cultural Qualitative Exposition

2023-11-3

As Good as New: Embarrassment and Consumers’ Preference for Used versus New Products

2023-10-17

A Study of Children’s Culture across 35 Societies

2023-10-16

Co- <scp>c</scp> reation Practices and Service Outcomes: A Transformative Health Service Framework

2023-10-11

Tired or Inspired: A Conceptual Model for Using Regenerative Artificial Intelligence to Create Context, User, and Time-Aware Individualized Shopping Guidance

2023-10-9

Examining the Role of Perceived Source Credibility on Social Media Influencer’s Ascribed Opinion Leadership

2023-9-26

An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia

2023-9-25

Cross-Cultural Marketing: European PerspectivesCROSS-CULTURAL MARKETING: EUROPEAN PERSPECTIVES Ed. Tiziano Vescovi. Cheltenham, UK: Edward Elgar Publishing 2022. 352 pp. ISBN 978-1-80088-976-7. List price: $36.00 Paperback.

2023-9-11

Does Brand Name Matter in Alleviating Ethnocentrism? The Interplay of Brand Origin and Brand Name in Radically New Product Evaluation

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Role of Intrinsic and Extrinsic Cues on Consumers’ Perceived Product Quality in an Emerging Market

2023-6-14

Can You Make a Difference? The Use of (In)Formal Address Pronouns in Advertisement Slogans

2023-6-5

The Impact of Store Brands on Intangible Aspects of Consumer Welfare

2023-5-31

The Role of Positive Anticipated Emotions in Influencing Purchase Intentions of Battery Electric Cars in Emerging Markets

2023-5-29

Is Cause-Related Marketing all the Same for Different Cultures?

2023-5-8

Attitudes toward Ethical Consumption in Clothing: Comparing Peruvian and Portuguese Consumers

2023-4-18

Socio-Demographic and Loyalty Assessment of Brand Proud Consumers: A Segmentation Study

2023-4-7

Determinants of Intention to Revisit in Hospitality Industry: A Cross-Cultural Study Based on Globe Project

2023-3-27

A Research Agenda for Sales Ed. Fernando Jaramillo and Jay Prakash Mulki. Cheltenham, UK: Edward Elgar Publishing 2021. 186 pp. ISBN 978-1 78897 5308. List Price: $145.00 Hardcover

2023-3-1

A Systematic Literature Review of the Relationship between Consumer Ethnocentrism and Product Evaluation

2023-2-20

Advanced Introduction to Marketing Strategy

2023-2-17

Ethnocentrism and Consumer Knowledge in the U.S. Auto Consumer

2023-2-15

Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention

2023-2-10

The moderating role of Hofstede’s cultural dimensions on consumer purchasing of organic food

2023-2-9

Demystifying the Engagement Process: A BoP Perspective Toward Social Media Engagement

2023-1-30