Customer Engagement Through Transformational Campaigns: A Netnographic Exploration on the Storytelling Power of ‘<i>Jaago Re</i>’

2024-9-9

Memification of Students’ Experiences at South African Universities: A Critical Examination of Meme Value within <i>UCT Just Kidding</i> and <i>Wits Just Kidding</i> Memes

2024-9-4

Let Us Excite and Inspire Consumers to Recycle! Spokescharacters as Effective Environmental Communicators

2024-8-26

High Visual Complexity or Low Visual Complexity: A Study Related to Food Advertising on Instagram

2024-8-26

Sensemaking and Persuasive Sensegiving: The Thank You North East Regional COVID-19 Campaign, the Brief We Never Wanted!

2024-8-21

Role of COVID-19 Caller Tune and Intention to Get Vaccinated: An Application of the Health Belief Model

2024-8-13

‘Funny’ Politics: Stand-up Political Comedy, Public Engagement, Critical Thinking, and Opinion Sharing in India

2024-6-11

Do You Love Me, or Do You Hate Me? Bad Communication’s Effect on Low-Cost Airline Brand

2024-6-9

Look Who’s Talking Now: The Effects of Pre-recorded and AI-generated Synthetic Brand Voices on Brand Anthropomorphism and Brand Equity

2024-6-3

Uses and Gratifications of Over-the-Top (OTT) Video Streaming Platforms in India: Predictors of User’s Affinity, Satisfaction and Cord-Cutting

2024-5-24

Social Media Use and Impact on Voters and Candidates in Kerala

2024-5-19

Demystifying the Effect of Social Media Advertising on Purchase Intention of Millennials: Role of eWOM and Privacy Concerns

2024-5-6

Culture Production and Consumption in Post-COVID Era: A Meta-Analysis of OTT Industry in India

2024-4-28

Do We Know Whether to Laugh or Cry? User Responses to @Ukraine’s Dark-humour Meme

2024-4-12

Male and Female Brain Activity During the Screening of a Violent Movie: An EEG Study

2024-3-25

Charting a Different Narrative in India–Southeast Asia Relations: Case of an Indian State

2024-2-24

Selfie Syndrome: A Study of Selfitis and Narcissism Among Young Adults

2024-2-18

An Exploratory Study on the Transmission of Language Memes: The Case of Chinese Language Memes

2024-2-18

‘They Know What It’s Like’: Exploring Facebook Groups for Digital Coping

2024-2-6

Building Optimism Through Inspirational YouTube Videos During the Pandemic: An Empirical Examination

2024-1-24

Examining Psychological Moderators on Factors Affecting Consumers’ Impulse Buying in Organised Retail Stores

2024-1-15

The Interrelationship Between Viewership Motivation, Team Loyalty, Fan Identification and Viewership Behaviour in Cricket: A PLS-SEM Approach

2024-1-6

The Kuwaiti Government’s Twitter Discourse During the COVID-19 Pandemic: Toward a Crisis Communication Model Using SCCT and CERC

2024-1-6

Cyber Laws and Media Censorship in Pakistan: An Investigation of Governmental Tactics to Curtail Freedom of Expression and Right to Privacy

2023-12-24

Laughing Online: Indian Stand-up Comedy as Spectator Sport

2023-12-24

Taming Global Citizenship Education Within Twitter’s Attention Economy

2023-12-22

Role of Culture in Consumer Marketing: Thematic Trajectories and Theoretical Roots

2023-12-18

Digital Enhancement: A Drawbridge or a Detachment of the Digital Divide

2023-12-14

Guest Editorial: Critical and Creative Practices of Global Citizenship Education in the Digital Age of Information and Communication Technologies

2023-11-22

Trans*(gressive) Failures: Cis-heteronormative Gaze in OTT Media

2023-11-22

Education Beyond Techno-global Rationality: Transnational Learning, Communicative Agency and the Neo-colonial Ethic

2023-11-22

Evaluation of Social Media Marketing Literature in the Tourism Industry Using PRISMA

2023-11-14

Lexico-grammatical Analysis of Media Representation of Men in Rape Coverage

2023-11-14

Social Justice Implications for Development Communication: A Case Study of Body Dissatisfaction Disorder

2023-10-29

Love Power: From Identification to Advocacy in Fashion Sportswear in the Social Media Context

2023-10-29

Segmenting and Targeting Fashion Consumers Using Social Media: A Study of Consumer Behaviour

2023-10-29

Left, Right then Left Again: Educators at the Intersection of Global Citizenship Education, Technology and Academic Literacies

2023-10-14

Leveraging Online Teaching and Learning to Foster Critical Global Citizenship Education: Higher Education Faculty’s Perceptions and Practices from Japan

2023-10-5

Teaching for Global Citizenship Education Online: An African Philosophical Approach

2023-10-2

Effective Digital Advertising: The Influence of Customised Ads, Self-esteem and Product Attributes

2023-9-23

Politics as a Spectacle: The Role of Advertising and Physical Image in Visualizing a Political Candidate as Merchandise and Their Impact on Voting Intentions

2023-9-15

Cultivating Critical Thinking, Social Justice Awareness and Empathy Among Pre-service Teachers Through Online Discussions on Global Citizenship Education

2023-9-15

Why Do Arabs Share News Online? Motivations for Sharing News on Social Media in the Emirates

2023-7-20

Analysis of the Engagement with COVID-19 Vaccination-Related Posts in Sri Lankan Health-Oriented Social Media: A Social Listening Approach

2023-7-1

Communication Strategies in Relation to COVID-19 in South Africa and Ghana: A Systematic Review

2023-7-1

The Effect of Social Media on Preventive Behavioural Intention During the COVID-19 Pandemic: Mediating Roles of Interpersonal Communication, Social Media Expression and Knowledge

2023-7-1

COVID-19: Examining the Roles of Traditional and Social Media Attention in the Amplification of Risk

2023-7-1

Communication in the Time of Uncertainty and Misinformation

2023-7-1

Relationships Between Social Media Use, Exposure to Vaccine Misinformation and Online Health Information Seeking Behaviour

2023-7-1

Bibliometric Review of Research on Misinformation: Reflective Analysis on the Future of Communication

2023-7-1