Understanding copycat packaging: a systematic review and research directions

2024-9-10

Cognitive as opposed to affective country image: the moderating effect of cognition-affect intra-valence nature

2024-9-5

Brand purpose: a literature review and BEING implementation framework

2024-9-3

Make it unique! Why embossed product labels increase purchase intentions and willingness to pay

2024-8-27

The effect of virtual anchor appearance on purchase intention: a perceived warmth and competence perspective

2024-8-22

Suit up or dress down: exploring the impact of CEO attire on corporate perceptions

2024-8-14

Sustainable food packaging: engagement through the public discourse on social networks

2024-8-14

Examining antecedents to Generation Z consumers’ green purchase intentions: the role of product categories

2024-8-7

Decoding Generation Z's habits: the augmented reality shift from gimmick to utility in omni-digital shopping

2024-8-7

Understanding national brand customer erosion: exploring socio-demographic and weight of purchase factors

2024-8-2

How nostalgia in advertising increases brand love: a cross-country study

2024-7-30

Heritage yet contemporary: an aesthetic cultural precept explaining diasporic consumer aesthetic appreciation for package design

2024-7-30

Brand innovativeness and brand equity: the mediating role of brand attitude and the moderating role of perceived brand ethicality

2024-7-30

Guest editorial: 30 years of brand relationship research

2024-7-29

Customer engagement, moral identity and oppositional brand loyalty in virtual communities

2024-7-25

Power versus morality: uncovering the underlying mechanisms of consumer response to perceived visual sustainability in package design

2024-7-25

Being a member of global community: the effect of Chinese brand origin salience on global identity perceptions and brand evaluations

2024-7-24

Stormy sales: the influence of weather expectations on FMCG consumption

2024-7-22

Are there generalizable patterns in line extension performance?

2024-7-16

The brand-building process of B2B high-tech startups in an omni-digital environment

2024-7-16

How do dual sustainable-labeling strategies enhance products’ perceived value?

2024-7-8

(Relative) size matters: a content analysis of front-of-packaging cue proportions and hierarchies

2024-7-4

Congruence effects in social media influencer marketing: the moderating role of wishful identification in online impulse buying intentions

2024-7-3

Once upon a game: boosting brand storytelling through gamification

2024-6-26

The influence of unfamiliar ingredients on the greenness evaluation of environmentally friendly products

2024-6-25

Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes

2024-6-17

Is warmth more critical than competence? Understanding how destination gender affects destination identification and destination advocacy

2024-6-11

The AI humanness: how perceived personality builds trust and continuous usage intention

2024-6-11

Inward negative emotions and brand hate in users of snow-sports’ brands

2024-6-11

Realistic or not? The impact of packaging images on the acceptance of insect-based food products

2024-6-8

How does corporate hypocrisy undermine corporate reputation? The roles of corporate trust, affective commitment and CSR perception

2024-6-5

The role of augmented reality app attributes and customer-based brand equity on consumer behavioral responses: an S-O-R framework perspective

2024-6-4

Coping mechanism beyond brand forgiveness: do individual personality traits matter among online shoppers?

2024-5-30

Brand pride: concept and measurement

2024-5-29

Presentation-order effect of product images on consumers’ mental imagery processing and purchase intentions

2024-5-28

Consumers’ motivation to purchase second-hand clothing: a multimethod investigation anchored on belief elicitation and theory of planned behavior

2024-5-21

Demystifying the product attribute nexus: illuminating webrooming behavior in emerging fashion industry

2024-5-21

When personalities collide: examining the impact of consumer and brand personalities’ interplay on brand hate development

2024-5-15

Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

2024-5-1

Are brands that perform gendered product differentiation perceived as sexist? An experimental investigation

2024-4-23

Exploring the holistic nature of a multi-level retail brand: a scoping review

2024-4-17

Revisiting consumer responses in situational animosity: a reference group perspective

2024-4-5

Exploring the impact of perceived social media agility on co-creation opportunities and brand attachment: the moderating role of technology reflectiveness

2024-4-4

Linking customer mindsets, brand engagement, and citizenship behavior: the moderating role of brand trust

2024-3-26

Harnessing the power of brand social media marketing on consumer online impulse buying intentions: a stimulus-organism-response framework

2024-3-26

Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory

2024-3-20

Online brand community engagement and brand evangelism: the role of age, gender and membership number

2024-3-19

Consumer and brand value formation, value creation and co-creation in social media brand communities

2024-3-8

Brand heritage on Twitter: a text-mining stereotype content perspective

2024-2-24

Unique consumption: the impact of busy mindset on preference for angular versus circular shapes

2024-2-20