Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies

2024-8-20

Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising

2024-8-19

Computational Advertising: Where Are We and Where Are We Going? Note from Editors

2024-8-12

Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch

2024-8-12

The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Promotion Messages

2024-8-6

Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction

2024-7-26

Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic

2024-7-18

Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women

2024-7-10

Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory

2024-7-2

Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions

2024-6-28

Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers

2024-6-28

Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals

2024-5-20

The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude

2024-4-29

AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data

2024-4-29

Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter)

2024-4-24

The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces

2024-4-12

Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance

2024-4-8

Expertise and Playfulness of Social Media Influencers

2024-3-21

Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness

2024-3-18

Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X)

2024-3-13

The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages

2024-3-11

You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising

2024-3-1

Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising

2024-3-1

Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity

2024-2-16

Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments

2024-2-16

Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention

2024-2-12

Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages

2024-2-5

Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities

2024-1-31

Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit

2024-1-31

“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses

2024-1-17

Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents

2023-11-14

The Lost History of the American Academy of Advertising

2023-11-14

Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy

2023-10-4

Corporate Account As a New Endorser Developing Parasocial Relationships with Customers

2023-9-28

Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach

2023-9-25

We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising

2023-9-15

Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram

2023-9-8

No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research

2023-9-5

Communicating with College Student Nondrinkers: Using the Six-Segment Message Strategy Wheel to Create Advertising Messages That Resonate

2023-8-21

The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention

2023-7-20

Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China

2023-7-19

Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Green Behaviors

2023-7-18

COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory

2023-7-18

Mitigating the Vampire Effect of Using Celebrity in Advertising: An Eye-Tracking Approach

2023-7-17

Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle

2023-7-17

Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives

2023-7-3

Digital Advertising in the Age of Generative AI

2023-7-3

Linking Ethnicity Targeting with Artificial Intelligence and Data Collection: Perceptions and Behavioral Responses of Black Consumers

2023-7-3

Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users

2023-7-3

Toward Better Digital Advertising: The Role of the Anthropomorphic Virtual Agent

2023-7-3