Academy of Marketing Studies Journal

Under the rapid development of recent years, the demand for smartphones is becoming morea and more important for people. It has become one of the indispensable communication tools in our lives. College students as important consumer of the electronic markets became the objectives of our research. They also determine the mainstream development trend of the smartphone markets. This research provides a marketing strategy for the smartphone market by understanding the consuming characteristics of college students and the factors in purchasing mobile phone brands combined with their needs. This research can help the mobile phone companies understand college students’ requirements for selecting smartphones and understand the factors that can affect college students in making decision when they are buying mobile phones. This study selected five factors to study the relationship between perceived quality, brand loyalty, electronic word of mouth, product design, brand awareness and purchase intention. The relationships between brand loyalty, brand awareness and purchase intention are proved to be significant whilst perceived quality, electronic word of mouth and product design do not affect purchase intention from the findings in this research. Therefore, smartphone manufacturers should pay attention to brand loyalty and brand awareness, thereby increasing the purchase intention of Hong Kong college students.

Anthony Tik-Tsuen Wong

Academy of Marketing Studies journal

A Study of Purchase Intention on Smartphones of College Students in Hong Kong

香港大学生智能手机购买意愿研究

The increased interest and extensive research in Sensory Marketing over the last few
decades has created a need to synthesize extant literature. This study offers potential for
enriching the area of sensory marketing by performing a scientific literature review. The paper
presents a systematic and critical analysis of three decades of sensory marketing research using
bibliometric analysis. This study reviews 172 relevant articles published between 1979-2020 to
detail the domain. We use VOS viewer to present highly influential articles, authors, institutions,
journals, and countries. Further, we present the co-citation analysis of journals, keyword cooccurrence analysis, and network analysis of countries. Network analysis divides the studies into
five bibliographic clusters - cross-modality and consumer behavior, multi-sensory marketing and
consumer behavior, touch and visual cues, olfactory sense and consumer behavior, and sensory
marketing and emotions. Also, the integration of clusters proposes a conceptual framework. A
comprehensive discussion on the cluster-wise future research direction is presented.

Rachna Bhatia

Ruchi Garg

Ritu Chhikara

Aakanksha Kataria

Vishal Talwar

Sensory Marketing A Review and Research Agenda

感官营销：回顾与研究议程

The real estate market is similar to stock markets in one aspect. Financial markets and real estate markets have irrational participants and under incomplete information, these participants get affected by the heuristics also. In our study, we have chosen real estate markets to study the two heuristics/cognitions inter-relation and connection. One is anchoring bias and another is mental accounting. The questionnaire is administered to real estate buyers/potential buyers by using a purposive and snowball sampling method. The logistic regression technique was used to find the connection between anchoring and the mental-accounting bias of the real estate buyers/potential buyers. The results show that the change in probability of happening of anchoring bias can be explained by mental accounting. This showcase the simultaneous existence of these two behavioral biases in home-buyers that validate the view that human mind depends on heuristics/cognitions to maximize their expected utility in an uncertain environment.

Udayan Karnatak

Assessing Anchoring and Mental Accounting In the Buyers of Real Estate Assets

评估房地产资产买家的锚定效应和心理账户

Every business has evolved whether it be telecom, fashion, property, online retailing or even banking. Almost everything has already changed from what we accomplished in the 20th century. Now with the launch of 5G internet on the cards, it is expected to impact our civilization which we have already witnessed with Internet of Things (IoT) application for sustainable organizational development.

Waqar Younas

Imran Ibrahim Alasan

Financial Exclusion In Pakistan

巴基斯坦的金融排斥

The study aimed to assess the operational efficiency level of the fast-food in achieving customer satisfaction by applying the stochastic frontier approach. In addition, the study attempted to figure out the five dimensions of the SURVQUAL model with the food quality as factors affecting customer satisfaction toward a fast-food restaurant and sources of the inefficiency of the restaurant to ensure customer satisfaction. Data of 160 customers consuming or taking the fast-food from 160 fast-food restaurants’ outlets were collected by using a structured questionnaire and face-to-face interview method. The data were analyzed by using the software frontier version 4.1. The study revealed that the efficiency among the restaurants varied from 0.47 to 1.00 with a mean efficiency score of 0.77 which signaled that the fast-food restaurants are fulfilling the customer’s need or expectation up to 77% and 23% of the need or expectations of the customers toward the fast-food remains unsatisfied. After that, food quality, reliability, tangibility, assurance, and empath affected customer satisfaction significantly. Finally, the inefficiency model had identified a few variables such as professional training of the staff, location of the outlet, unique recipe, and brand popularity as sources of inefficiency among the restaurants serving the fast-food.

Fazlul Hoque

Tahmina Akter Joya

Sajeeb Saha

Bisakha Dewan

Sauda Afrin Anny

Moriom Khatun

How Much Efficient are the Fast-Food Restaurants to Achieve Customer Satisfaction in Bangladesh?

孟加拉国快餐店实现顾客满意度的效率有多高？

Export finance plays a crucial role in enabling exporters in accepting and efficiently executing their export orders. Export credit is required for short periods of time both before and after the dispatch/shipment of an order. While the pre-shipment export finance is required as working capital for accomplishing timely production, packing and shipment of the orders, the post-shipment finance facilitates in sustaining exporters�?? business operations while still waiting to receive payments due from foreign buyers. Commercial banking institutions have been important sources of export credit in India. The Reserve Bank of India regulates provision of export credit by the commercial banks in India, both Indian and foreign, through stipulating some minimum proportion of their total lending to be provided as export finance. From time to time, the RBI announces various rule and guidelines to ensure smooth and efficient operation of this system. The researcher had chosen selected banks in commercial banks. The Multi stage sampling method had been chosen for the study. The tools used for the analysis is Percentage Analysis, ANNOVA & Correlation. Therefore, the present study is an attempt to study the bankers�?? perception towards export finance on leather industry provided by selected commercial banks.

Jayanthi

Muthumeenakshi

A Study on Bankers Perception towards Export Finance on Leather Industry Provided by Selected Commercial Banks In Vellore District

银行家对Vellore地区选定商业银行提供的皮革行业出口融资的认知研究

This paper tries to explain the direct effect of factors related to brand like brand image, brand experience and brand trust on concepts of customer satisfaction and repurchase intention among the customers of deodorant brands. It also examines facilitating consequence of consumer satisfaction on the brand-related factors-repurchase intention continuum and explores the controlling effect of brand parity on the proposed relationship between brand related factors and repurchase intention of consumers. The result specifies that all the brand associated factors have direct and statistically significant effect on consumer satisfaction and repurchase intention of an individual but the effect of brand experience is the highest of all. The result also shows very significant controlling effect of brand parity on the proposed association indicating that when the consumers perceive parity among the brands in the product category, their level of satisfaction and intention to repurchase drastically declines. It is therefore suggested that the brand owners must create a unique brand proposition and differentiate their brands from the competitors not only to minimize parity perception but also to retain customer loyalty to their brands. The paper contributes on two different aspects from a methodological view where it validates brand parity effects through conditional Process analysis and also from the theoretical point of view, the paper empirically validates the effect of brand parity on a set of variables and adds valuable extension to the existing literature.

Deepak Babu

George A.P

Impact of Brand Parity on Brand-Related Factors Customer Satisfaction Repurchase Intention Continuum: An Empirical Study on Brands of Deodrants

品牌均势对品牌相关因素客户满意度、再购买意向连续体的影响：一项关于除臭剂品牌的实证研究

Forget the BRICS and the CIVETS; Mexico, Indonesia, Nigeria, and Turkey are the newest members of the club, and MINT stands for identifying new developing countries with the best growth potential for the future of the world economy. Those countries include Mexico, Indonesia, Nigeria, and Turkey. The availability of raw materials, such as petroleum, natural gas, and metals, as well as the ability to attract foreign investment, know-how, and jobs, are all variables that contribute to STEM countries' success and development. Furthermore, Mexico, Indonesia, Nigeria, and Turkey have huge populations, ensuring a sufficient workforce at affordable prices until 2050, as well as a strategic geographic location.The paper's main goal is to look at a few macroeconomic indices for Mexico, Indonesia, Nigeria, and Turkey, particularly in connection to the BRICS countries (Brazil, Russia, India, China and South Africa).

Ratna Vadra

Mint Next Emerging Market

薄荷新兴市场

Market returns are volatile in India which is caused by various factors. The present research inspects the impact of the currency exchange rate and rate of inflation on volatility in Indian share market returns. The current study used annual inflation and obtained data of currency exchange rate from RBI. The market returns were computed from January 2000 to June 2020 and the data was taken from the Indian stock index. The research used the autoregressive distributed lag (ARDL), co-integration technique and it also used the error correction parameterization of the ARDL model for the investigation of the effect on Indian stock market returns. The study is also used GARCH and the corresponding Error Correction Model (ECM) to explore the long- and short-run relationship between the India stock market returns and exchange rate similarly, the India stock market returns and rate of inflation. The outcome of the research shows that there exist significant long-term relationships only. The outcome also revealed that there is a considerable long-term relationship between NSE returns and the currency rate of exchange. For the short-run the variable is examined is shown the negative effects on the stock market returns. The variables were tested for long memory and it was observed that such property did exist in these variables, making it a desirable feature of which investors can take advantage. This is due to the establishment of the long-run effect of inflation and exchange rate on stock market returns in India.

Nenavath Sreenu

KS Sekhar Rao

Suresh Naik

Impact of Exchange Rate and Inflation Rate on Stock Market Return Volatility In India

汇率和通货膨胀率对印度股市收益波动的影响

Sustainable finance is no longer a new term. Since the last decade, researchers, academicians, and organizations are talking about sustainable finance. Previously, organizations were free to think about only the profit motives of their stakeholders, but now the situation is different. The organizations also need to think about their social, governmental, and environmental. Sustainable finance can help organizations in improving their response to the ESG framework. This paper is based on a literature review, and the facts of the literature review have been validated with the help of interviews. Online interviews have been conducted by the researchers. Through sustainable marketing practices, businesses can enhance its image and attract more sales and customer loyalty as society is getting more socially responsible. Sustainable marketing includes sustainable products which are not just eco-friendly but includes social and economic practices. It is not just going green but is about generating sustainable profits within the periphery of our society and planet.

出版信息	出版商: Allied Academies，出版周期: ，期刊类型: journal，开源期刊: 否
基本数据	创刊年份: 2008，原创研究文献占比: ，自引率:， Gold OA占比:

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