Guest editorial: Paving the way for the SDGs implementations: new consumption and marketing models in post-pandemic context

2024-9-10

A cross-country comparative ethnographic analysis of immigrant enclave entrepreneurship

2024-9-6

Women empowerment: challenges and opportunities for sustainable development goals

2024-8-30

Masculinity and symbolic consumption among black African consumers: an interpretive study

2024-8-21

When the secondhand economy is not as good as it seems: understanding conflicts and their (ir)resolutions between users on secondhand resale platforms

2024-8-19

Founders and their brands: how founder identity matters in small firm branding

2024-8-14

Perceptions of customer-facing digital technology: a qualitative interview study from grocery retail

2024-8-5

How indigenous spiritual beliefs shape health-related consumption rituals: shipibo health rituals to tackle covid-19

2024-8-5

Defining brand heritage experience in luxury brand museums

2024-7-25

Examining 360° video tourist experiences and adoption in a developing country

2024-7-24

The rise of the egocentric brand and consumer: the case of soulbound tokens (SBT)

2024-7-19

The nature and determinants of user-generated content for dissatisfied customers: evidence from second-hand luxury fashion brands

2024-7-12

The retail wellnesscape: conceptualizing consumer wellness in a health food retailing context

2024-7-11

Corporate social responsibility communication after COVID-19: what values for practical implementation of the SDGs?

2024-6-27

Navigating brand purpose in the post-pandemic era: insights from marketing agencies on supporting SDGs through strategic delineation and execution

2024-6-24

Developing artificial intelligence enabled Marketing 4.0 framework: an Industry 4.0 perspective

2024-6-20

Guest editorial: The phygital research paradigm: philosophical foundations for examining consumer experiences and behaviors in hybrid physical-digital realms

2024-6-7

Money you could touch: cash and psychological ownership

2024-6-6

Semantic network analysis in consumer and marketing research: application areas in phygital contexts

2024-5-21

Ways to relieve anxiety: Chinese consumers’ perceptions of paid digital knowledge products

2024-5-15

Editorial: Introductions to the new editorial team and our ambitions for QMR

2024-5-9

Phygital customer journey: a practice-based approach

2024-5-7

Understanding consumer behavior in phygital environments: an interpretivist methodological framework

2024-5-7

An advanced netnographic framework for analyzing brand community overlap conflicts in the phygital brand community (PBC) environment

2024-4-26

Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace

2024-4-16

Through the eyes of non-vegans: using photovoice to explore the stigmatisation of vegans

2024-4-11

Circular supply chain management in post-pandemic context. A qualitative study to explore how knowledge, environmental initiatives and economic viability affect sustainability

2024-4-5

Ideological capacities in consumer communities: an exploration of the “presenteers” tribe

2024-4-1

Consumer embarrassment in an emerging market retail context: a qualitative investigation

2024-3-18

Unpacking product design awards: a qualitative inquiry into consumer perceptions and responses

2024-3-15

Food safety and consumption of fruits and vegetables at local markets: a means-end chain approach

2024-2-5

Ideas that resonate: how ideology drives consumers’ firm-supportive market shaping

2024-2-1

Humanistic corporate accounts on social media: exploring identity construction and authenticity management

2024-1-26

Virtual influencer marketing: a study of millennials and gen Z consumer behaviour

2024-1-18

How to make a collaborative videography using Phygital affordances to study sensitive topics

2024-1-15

Transforming practices of co-creating values in a contemporary art exhibition

2024-1-10

Exploring the evolution of consumer attitude from followers to brand enthusiasts: an experiential learning perspective on social media

2024-1-6

Activity focus groups – a discursive, practical and social method for studying consumption practices

2023-12-27

Transforming qualitative research in phygital settings: the role of generative AI

2023-12-25

Phygital marketing through the lens of neuroscience and phenomenology: an interpretivist account

2023-12-20

Consumers expectations toward luxury brands websites: a qualitative analysis through the lens of personal and interpersonal motivations

2023-12-20

“Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework”

2023-12-19

Global corporate reputation: a projective qualitative approach from a customer perspective

2023-12-4

Listening to unheard voices: exploring salespeople’s perspectives on the value of corporate heritage

2023-12-1

Turning the invisible into the visible: exploring consumers’ perceptions towards sustainable water consumption

2023-11-27

Friend or Foe? A mixed method analysis of YouTube users’ replies to top comments of femvertising

2023-11-24

An exploratory study on emotional consequents of visceral food pleasure

2023-11-17

Advertising to Gen-Z college students with memes? A focus group study

2023-10-27

Methodological fitness-for-purpose in the phygital age: the case of luxury

2023-10-25

Developing internal marketing strategies for measuring and managing employee-based brand equity

2023-10-17