Political Ideology and Anthropomorphized Servant Versus Partner Brand Roles

2024-9-8

The Consumer−E-retailer−Intermediary Triad: Why and When Unfairness Perceptions Undermine Ethicality and Consumer Repurchase Intention

2024-8-25

Going Viral: Sharing of Misinformation by Social Media Influencers

2024-8-25

Reducing Resource Expenditure in Value Co-Creation: A Path to Market Shaping

2024-8-9

Humanising Marketing: Diversity, Equity and Inclusion in Marketing Scholarship

2024-8-1

What Is Quantitative Research? An Overview and Guidelines

2024-8-1

Using Social Media Analytics to Understand the Impact of Government Intervention on Consumer Behaviour During a Pandemic

2024-7-30

What Is Qualitative Research? An Overview and Guidelines

2024-7-25

The Impact of Cosmetic and Beauty Campaigns on Women’s Mentality

2024-7-24

Diversity, Equity and Inclusion Statements in Recruitment Materials: A Systematic Review and Research Agenda

2024-5-29

Examining the Longitudinal Association Between Positive and Negative Likelihood-to-Recommend Scores and Brand Growth

2024-5-29

Integrating Artificial Intelligence and Customer Experience

2024-5-16

Compensating Service Failures: The Moderating Role of Customers’ Political Ideology

2024-5-9

“Genderation,” Identity, and Authenticity in the LGBTQ Marketplace

2024-5-3

Why Is My Team Wearing Rainbow Jerseys? Exploring Effects of DEI Messages on Sports Fans’ Responses

2024-4-27

A Narrative Review of LGBTQ+ Marketing Scholarship

2024-4-27

Crafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context

2024-4-26

Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour

2024-4-23

Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions

2024-4-17

Managing Innovation From an S-D Logic Perspective

2024-4-16

Queering Rainbow Social Marketing: Ensuring Equitable Outcomes for Rainbow Communities

2024-4-10

Unveiling Emotional Intensity in Online Reviews: Adopting Advanced Machine Learning Techniques

2024-4-6

Using Artificial Intelligence (AI) to Implement Diversity, Equity and Inclusion (DEI) into Marketing Materials: The ‘CONSIDER’ Framework

2024-4-4

Demystifying Intuitional and Rational Decision-Marking: Symmetrical and Asymmetrical Analysis

2024-4-3

Enhancing Marketing Students’ Indigenous Cultural Competencies Through a Decolonisation and Authentic Assessment Approach

2024-3-30

Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising

2024-3-26

Assisting Healthier and More Sustainable Online Food Choices Through Digital Quality Signals: Exploring Preferences and Segments

2024-3-26

Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit

2024-3-16

Innovation from Inclusivity: The Effect of Team Diversity on Clean Meat Acceptance

2024-3-15

How Do Consumers Evaluate Identical Products at Different Retailers? A Text Mining Approach Using Product Reviews

2024-2-29

Reimagining How Meaningfulness Can be Reconciled With Marketing

2024-2-1

Persistence Modeling in Marketing: Descriptive, Predictive, and Normative Uses

2024-1-17

Enhancing Equity in Australian Higher Education Using Fuzzy Trace Theory

2023-12-29

Simplifying Sentiment Analysis on Social Media: A Step-by-Step Approach

2023-12-29

Provisioning Systems in Transition: A New Zealand Based Study of Co-Existing Logics, Values and Power Over in Emerging DER Systems

2023-10-24

Doing Difference: The Bright Side, Dark Side, and Unexpected

2023-9-12

Engaging Robo-advisors in Financial Advisory Services: The Role of Psychological Comfort and Client Psychological Characteristics

2023-8-30

Why do Consumers Forgive Online Travel Agencies? A Multi-study Approach

2023-8-18

In-Store Communications: Understanding the Mundane, the Bright Sides, and the Unexpected

2023-8-4

Digital Inclusion in Later Life: Older Adults’ Socialisation Processes in Learning and Using Technology

2023-7-22

Developing a Framework of Sustainable Consumption in Retailing Contexts

2023-7-20

The Effects of Anthropomorphised Virtual Conversational Assistants on Consumer Engagement and Trust During Service Encounters

2023-6-19

Is Australia Ready for Autonomous Vehicles? Examining the Factors Influencing AV Adoption through Expert Interviews

2023-6-7

Positively Original: Effects of Mindfulness on Social Media Tweets and Sentiment

2023-5-15

Towards a Marketing Renaissance: Challenging Underlying Assumptions

2023-5-13

Perspectives on the History and Future of the Australian and New Zealand Marketing Academy (ANZMAC)

2023-5-12

Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions

2023-4-26

Share or Not Share Knowledge: Posters Versus Lurkers in Organisational Online Knowledge Sharing and Internal Marketing

2023-4-21

Defining Biometrics With Privacy and Benefits: A Research Agenda

2023-4-19

Should Artificial Intelligent Agents be Your Co-author? Arguments in Favour, Informed by ChatGPT

2023-4-14