Gender differences in the effects of nostalgia on conspicuous consumption and impulsive buying

2024-9-10

Digitalization in action sports: blessing or curse?

2024-9-10

Connecting event impact perceptions to sponsor-related behaviours among residents in the host city

2024-9-6

A machine learning approach to predict classification of fans’ attitudes toward sponsors

2024-8-27

The role of source attractiveness and source credibility in advertising field hockey: a minority sport

2024-8-20

Why would you choose yachting tourism? Exploring the push-pull motivations and constraints in China

2024-8-16

Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach

2024-8-15

Unveiling the forces behind exercise intent in sports and fitness live streaming: a combination of symmetric and asymmetric modeling approaches

2024-8-13

The effect of athlete endorsement on employees' organizational identification: a case study utilizing an Olympic athlete

2024-8-1

Understanding motives and consumption behavior of sports NFT holders and non-holders: a case study of Kbollect

2024-7-29

Demonstrating and communicating artificial intelligence brand capabilities: Amazon Web Services sponsorship with the National Football League

2024-7-26

Why do consumers buy sports NFTs? – decoding consumer values and needs driving purchase intention

2024-7-24

Ethics in quantitative sport management research: the impact of AI

2024-7-23

Toward the professionalization of sponsorship management in voluntary sports clubs: a comprehensive analysis of components and their specifications

2024-7-19

The spillover effect of Chinese sportswear brands' relationship quality: a perspective of Confucian yuanfen culture

2024-7-18

Effect of baseball stadium food service quality on outcome variables with emphasis on the moderating role of stadium atmosphere

2024-7-12

Brand perception and its relationships to satisfaction with a virtual sporting event

2024-7-10

How do consumers evaluate sponsorship in the aftermath of sport celebrity scandals? Uncovering evidence on social media data mining

2024-7-2

Sport spectatorship in a virtual environment: how sensory experiences impact consumption intentions

2024-6-22

Unveiling consumer loyalty dynamics: insights for golf club loyalty programs

2024-6-20

Testing the relationships among involvement, sponsorship perceived fit and intention to purchase sponsors’ products: the case of esports tournament viewers

2024-6-20

The impact of perceived corporate social responsibility on employees’ turnover intention in professional team sports: a conditional mediation model

2024-6-20

The national rugby league and the Bundesliga: a study of brand hate

2024-6-19

Virtual active sports: identifying main barriers and facilitators for casual fitness fans

2024-6-18

Examining switching intention in professional sport: a push-pull-mooring perspective

2024-6-11

Sports celebrities and advertising on Instagram: a case study of brand sponsorship in Spain

2024-6-6

Consumer segmentation in esports: clustering via consumption motivation

2024-6-5

Diversity, equity and inclusion in the sport metaverse

2024-5-28

Examining the relationship among constraints, facilitators and ski participation in the host city of the 2022 Winter Olympics

2024-5-21

Exploring the impact of athlete brand image on fans’ behavioural outcomes: the role of emotional attachment and perceived price value

2024-5-21

The gendered plate: gender-specific food perceptions and sport sponsorship

2024-5-16

Navigating emerging trademarks issues for sport brands in the metaverse

2024-5-15

Symmetric and asymmetric modeling to examine individuals’ intention to follow fitness YouTube channels: an integrated perspective of the UTAUT2 and UGT

2024-5-8

From love to betrayal? When your team’s sponsor decides to also sponsor your rival

2024-5-3

From gamification to personalization: sports media, Web 3.0 and the desire for the ultimate fan experience

2024-4-30

Qatar Airways–FC Barcelona sponsorship deal: a catalyst of sports diplomacy?

2024-4-26

Identifying online sports betting motivations associated with betting intention

2024-4-26

Esports for development? Exploring esports player profiles and their development and well-being outcomes

2024-4-15

Nostalgia-based marketing campaigns and sport participation

2024-4-9

The role of social and environmental sustainability on sportswear’s purchasing among European consumers

2024-3-25

Human capital development in sport marketing: industry insights

2024-3-16

The role of destination personality in the relationship between destination image and behavioral intention among ski tourists

2024-3-14

The more we post, the better? A comparative analysis of fan engagement on social media profiles of football leagues

2024-3-11

Measuring the patronage intentions among football fans: the role of corporate social responsibility, brand credibility and brand equity

2024-3-6

Sports ambassadors and destination image: a fuzzy set analysis

2024-3-4

Let's run green! Impact of runners' environmental consciousness on their green perceived quality and supportive intention at participatory sport events

2024-2-27

Online purchase behavior of sports consumers: the effect of eWOM and celebrity endorsements

2024-2-20

Contesting fan tokens under crypto-capitalism: how sport NFT furthers the hypercommodification of fandom

2024-2-19

Validating two shortened versions of the fitness switching cost scale

2024-2-14

Fan conflict or complement? Exploring the intersection of sports betting and team loyalty

2024-2-13