Incubating innovation: the role of incubators in supporting business model innovation

2024-9-10

Microentrepreneurs in the gig economy: who they are, what they do, and why they do it

2024-9-3

Prototypically small: an exploration of consumers’ small business prototypes

2024-8-16

Exploring how South African handicraft entrepreneurs can use self-schema and brand love to foster positive word-of-mouth from customers

2024-7-30

Navigating start-ups: a qualitative exploration of causal and effectual decision-making in entrepreneurial marketing

2024-7-9

It’s not just “who” you know, but “how” you know them: how social and commercial relationships differentially influence customer discounts

2024-5-7

Female entrepreneurship and entrepreneurial ecosystems

2024-4-16

Entrepreneurial marketing strategies, resources and social disadvantage: exploring the role of resources and minority status among US agrofood enterprises

2024-4-1

Integrating of FDI, institutions, ICT and logistics for promoting domestic entrepreneurship: evidence from fsQCA

2024-3-6

Editorial: A tribute to Dr Todd Morgan’s research on the marketing/entrepreneurship interface

2024-2-8

Mediating effect of absorptive capacity on the relationship between knowledge sharing and entrepreneurial orientation and the moderating role of opportunity recognition

2024-1-16

Using entrepreneurial competencies and action to profile entrepreneurs: a CHAID analysis approach

2023-12-4

The promise of entrepreneurship ecosystems: a conceptual model for black American entrepreneurs

2023-11-20

Sourcing and cocreating course-client entrepreneurial marketing (EM) projects

2023-11-9

How to flourish under constraints: imitation or innovation? The mediation role of innovation and absorptive capacity on firm performance

2023-11-3

Entrepreneurial marketing strategy in craft-based businesses in an emerging market: a qualitative interpretivist approach

2023-11-1

Short video marketing strategy: evidence from successful entrepreneurs on TikTok

2023-10-30

Recent developments in entrepreneurial marketing: systematic literature review, thematic analysis and research agenda

2023-10-16

Life after digital displacement: analog entrepreneurship and the revitalization of legacy technologies

2023-10-3

Journal of Research in Marketing and Entrepreneurship

2023-7-11

The impact of marketing modification on the performance of food processing SMEs in Ghana

2023-6-27

Analysing the decision approach of the SME entrepreneurs relating to internationalisation of firms: the study of Kenyan SME entrepreneurs

2023-6-22

A systematic literature review of startup survival and future research agenda

2023-6-12

Development and validation of an individual entrepreneurial potential new measurement scale

2023-5-17

Role of entrepreneurial resilience in SMEs to promote marketing and entrepreneurship amid Covid19 challenges

2023-4-18

Firm selection for government venture capital funding to youth tech-based startups

2023-4-12

Entrepreneurial orientation and SMEs performance in an emerging economy: the mediating role of absorptive capacity

2023-4-7

Socio-cultural elements of the Marwari business community in India

2023-3-28

A bibliometric analysis and text mining of the entrepreneurial marketing domain: emerging trends and future research directions

2023-3-24

Strategic orientation and its role in linking human capital with the performance of small and medium enterprises in Indonesia

2023-3-20

Are social chameleons prone to entrepreneurship?

2023-2-28

Linking marketing imperfections to sustainable entrepreneurial prospects and sustainability: the case of Indian medicinal and aromatic plants businesses

2023-2-28

Customer development-product development dilemmas in startup firms: a qualitative investigation into founder's involvement

2023-2-24

Positioning in SMEs: entrepreneurs’ perceptions and strategies

2023-2-14

Assessing the notion of art as a product: entrepreneurial marketing insights from the visual arts

2023-2-2

Impact of social media participation on female entrepreneurs towards their digital entrepreneurship intention and psychological empowerment

2023-1-12

Networking as an entrepreneurial marketing tool: the link between effectuation and word of mouth

2022-12-22

The power of language to influence people: Mary Kay Ash the entrepreneur

2022-12-22

Review on entrepreneurial orientation, economic stimulus packages, differentiation strategy and SME performance in Malaysia during the COVID-19 pandemic

2022-12-19

Ties that bind: leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing

2022-12-12

Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes

2022-12-7

Dark, darker, social media: dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media

2022-12-6

Understanding relationship marketing strategy in Ghana’s informal economy: a case of micro, small and medium enterprises

2022-11-28

Marketing and performance in small firms: the role of networking

2022-11-22

Paragons of sustainability: transforming luxury markets through value-in-impact. Insights from an Ecuadorian artisan chocolate case study

2022-11-10

An empirical investigation and assessment of entrepreneurial learning factors: a DEMATEL approach

2022-11-8

The role of internal market orientation on the adoption of external market orientation in retail banking

2022-11-3

Discovering ethnic minority business research directions using text mining and topic modelling

2022-10-11

Measuring factors influencing entrepreneurial intention across gender in India: evidence from Global Entrepreneurship Monitor (GEM) Database

2022-10-7

Ethnic chambers of commerce and co-creation of value: a synthesis of cultural and networking competencies

2022-9-26