Driving eco‐friendly product purchases through social media: How does peer influence work?

2024-9-12

Financial well‐being: An integrated framework, operationalization, and future research agenda

2024-9-6

Investigating binge‐watching and its effect on paid subscription: A mixed‐method study based on <scp>SOR</scp> theory

2024-9-5

Envy and revenge buying behavior after the <scp>COVID</scp>‐19 pandemic: The moderating role of added purchasing power

2024-9-4

Exploring <scp>AI</scp> technology and consumer behavior in retail interactions

2024-9-2

The anti‐consumption journey: Unplugging for improved well‐being

2024-9-2

<scp>MV</scp>‐<scp>QUAL</scp>: A tool for understanding decisions to purchase virtual products in the metaverse

2024-9-2

The effect of category‐specific temporal frame on temporal reframing of price

2024-8-27

The “healthy = (un)tasty” intuition concerning colour in organic wine labels

2024-8-26

Exploring the influence of submission devices on customer referral creation and receiver reactions in customer referral programs

2024-8-26

The metaverse experience: A scale development study

2024-8-26

Bridging the digital divide: Consumer engagement with transportation payment apps in emerging economies

2024-8-21

Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness

2024-8-21

Avatar effect of <scp>AI</scp>‐enabled virtual streamers on consumer purchase intention in e‐commerce livestreaming

2024-8-19

Fly or Fry: Understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries

2024-8-19

Zoomers and healthcare choices: A study of mental processes of consumer decision‐making in the digital age

2024-8-8

Acceptance of or resistance to facial recognition payment: A systematic review

2024-8-1

Exploring an incongruence frame for online reviews

2024-8-1

Guest editorial for special issue on consumer decision‐making in an online context

2024-7-31

From individual to household decision‐making: A practical perspective on the base of the pyramid consumer

2024-7-30

Self‐improvement or hedonic enjoyment? <scp>Effect</scp> of romantic experiences on consumer product preferences

2024-7-24

Are apps for urban food purchasing and consumption meeting <scp>Italian</scp> consumers' needs? A mixed‐methods analysis

2024-7-17

Creating a metaverse‐me: Exploring the consumer avatar creation process

2024-7-16

The impact of immersive and flow experiences on consumer participation in hyper‐connected shopping platforms: A metaverse perspective

2024-7-13

Intrinsic motivation and its influence in eco shopping basket

2024-7-12

Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

2024-7-10

Pandemic‐led brand switch: Consumer stickiness for private‐label brands

2024-7-5

When consumers prefer visual blessing frame design on gift packaging: The role of interpersonal distance

2024-7-4

Issue Information

2024-7-1

The effect of autonomous sensory meridian response (<scp>ASMR</scp>) messages on consumer brand perceptions and intentions

2024-6-30

Organic food consumption: A bibliometric–content analysis

2024-6-25

Sustainability meets metaverse: A conceptual framework of sustainable dimensions of the metaverse

2024-6-23

Is it fashionable to swap clothes? The moderating role of culture

2024-6-20

Effects of online customer reviews on sustainable clothing purchase intentions: The mediating role of perceived diagnosticity

2024-6-18

Navigating consumption streams: Toward a utilitarian–hedonic perspective on subscription box customer journeys

2024-6-16

Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks

2024-6-12

Work “for” you or work “with” you: The effect of candidate's positioning on donation reception

2024-6-3

Understanding the impact of artificial intelligence on the justice of charitable giving: The moderating role of trust and regulatory orientation

2024-6-2

Effects of emotions on the helpfulness of online reviews of healthy and unhealthy food in <scp>Japan</scp> and the <scp>United States</scp>

2024-5-29

What factors influence termination behaviour on freemium platforms? An empirical analysis of the termination probability among paying users

2024-5-27

Impulse buying in the digital age: An exploration using systematic literature review approach

2024-5-23

To share or not to share: When is influencer self‐disclosure perceived as appropriate?

2024-5-23

Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience

2024-5-14

The pursuit of the ideal self: An investigation of the relationship of authenticity and ideal self‐congruence

2024-5-14

Consumers' adoption intention to Metaverse applications: An exploration through <scp>fsQCA</scp> approach

2024-5-13

The grey side of influencer marketing: Content, contexts, and consequences

2024-5-8

Exploring consumer value in meal kit delivery: A mixed‐method approach

2024-5-8

On the curvilinear effect of suspicion on consumer judgement suspension: The role of uncertainty towards the brand and product imagery

2024-5-8

Love it or hate it? Deconstructing consumers' attitudes towards <scp>AI</scp> enabled voice shopping

2024-5-7