Digital marketing strategy adoption for online brand presence: real estate agents’ perspectives in Cape Town

2025-1-1

Impacts of electronic word-of-mouth (eWOM) from social networks sites (SNS) on the intention to purchase tourism accommodation of Gen Z in Vietnam

2025-1-1

Exploring the Evolution of Mobile Tourism Applications in Business and Social Sciences: A Bibliometric Review Spanning 2013-2022.

2025-1-1

Impacts of electronic word-of-mouth (eWOM) from social networks sites (SNS) on the intention to purchase tourism accommodation of Gen Z in Vietnam

2024-8-4

INFLUENCE OF PERCEIVED QUALITY AND VALUE AND BRAND IMAGE ON BUYING BEHAVIOUR OF CONSUMERS IN RURAL AREAS WITH MODERATING EFFECT OF PERCEIVED RISK.

2024-1-1

PRIORITIZING FACTORS AFFECTING ONLINE SHOPPING BEHAVIOUR: A FUZZY AHP APPROACH

2024-1-1

Consumers trust in digital marketing and their perceived experiences: Evidence from Bangladesh.

2024-1-1

Integrated Paid, Owned, and Earned Media: A Hybrid Review with Lexicometric Analysis and Research Agenda

2024-1-1

The role of information attainment on Front-of-Package labels and individual empowerment impacting boycott behavior

2024-1-1

THE IMPACT OF PERCEIVED NEED, CURATED OFFERING, INFLUENCER ENDORSEMENT AND ONLINE CUSTOMER REVIEW ON ONLINE REPEAT PURCHASE INTENTION

2024-1-1

Role of parasocial interaction and planned behaviour theory in consumption restriction intentions

2024-1-1

Online customer experience: a review based on theories

2024-1-1

Consumers' trust in digital marketing and their perceived experiences: evidence from Bangladesh

2024-1-1

How does influencer marketing build up the engagement between brand and followers

2024-1-1

What Enhances e-loyalty of Bank Customers Comprehend the Moderating Role of Customers Demographics

2024-1-1

The influence of social media advertising on consumer’s brand behaviour: A case of Malaysian Gen Y and Gen Z

2024-1-1

A Scientometric Assessment of Blockchain in Marketing

2024-1-1

Navigating the Banking Landscape: The Power of Social Media Communication

2024-1-1

Gimmick Estimation in Video Advertisements by Scene Analysis with Interpersonal Theory

2024-1-1

Insights for NGOs helping older adults: a social network analysis in X-Twitter

2024-1-1

Clicks to Comfort: The Magic of Social Media Marketing in the Hotel Service Industry

2024-1-1

ONLINE SHOPPING & FASHION APPAREL BRANDS: FACTORS INFLUENCING GEN Z BEHAVIOUR

2024-1-1

The level of involvement and consumer response to advertising through hashtags: a segmentation approach with self-organising maps

2024-1-1

Misinformation effects and rational advertising: consumer responses to advertising claims verifiable by Blockchain-supported QR codes

2024-1-1

Players' attitudes towards advertising in mobile games

2024-1-1

Improving multilevel marketing firm performance through network externality and digital technology support

2024-1-1

Reassessing brand versus concept associations: comparing free association task and sensory cue-based task

2024-1-1

The role of internet celebrities in purchase intention and impulse buying

2024-1-1

Effects of website service quality on booking intentions in the hotel industry: The mediating role of E-customer satisfaction and E-customer trust

2024-1-1

Does a chatbot's location influence consumer attitude and intentions

2024-1-1

The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions

2024-1-1

Antecedents and Consequences of Brand Hope in Online Shopping

2024-1-1

Social Media Engagement and Fear of Travel: A Premium Hotel Case Study

2024-1-1

Who are the right customers for mobile and paper coupons

2024-1-1

CSR ad impact on purchase intention

2024-1-1

The Mediation Effect of Emotional Attachment between Influencer and Customer Behaviours

2024-1-1

The emotional connection between customer happiness and brand love on customer loyalty

2024-1-1

Analysis of Key Factors of Consumers Purchase Influenced by Internet Celebrities: Food, Cosmetics Maintenance, and 3C Game Products as examples

2024-1-1

Metaverse! Intersection with Artificial Intelligence (AI): A Qualitative Study focusing on building Great Customer experience

2024-1-1

Exploring Generation Z's Use of the Reputation Heuristic When Processing Memetic Advertisements

2024-1-1

Evaluating the Relative Effect of Instagram & Celebrity Influencers on Brand Attitude and Purchase Intention among Generation-Z: A Fashion Industry Perspective

2024-1-1

Online customer experience: a review and research agenda

2024-1-1

Instagram as a Social Media Sales Channel: Acceptance and Perception of Social Commerce Functions on Instagram

2024-1-1

Beyond likes and shares: The secret to building stronger brands on social media from a privacy calculus perspective

2024-1-1

The Path toward Users' Active Participation in social media: a moderation study

2024-1-1

Augmented Reality Marketing in Online Retail Industry: The Moderating Role of Personality Traits

2024-1-1

Antecedents and Consequences of Prosumption in GenZ: Vietnam Case

2024-1-1

Emerging research on the integration of blockchain in marketing: A bibliometric analysis

2024-1-1

INFLUENCE OF ADVERTISEMENT ON BUYING BEHAVIOUR AND BRAND LOYALTY THROUGH BRAND AWARNESS OF CONSUMERS IN RURAL AREAS WITH MODERTING EFFECT OF PERCEIVED QUALITY

2024-1-1

Estimating Consumer Brand Engagement with Brand Equity via Brand Trust for Organic Retail Products on Social Media

2024-1-1