Prospect of Social Marketing in Enhancing the Acquisition and Utilization of Insecticide Treated Nets (ITNs) for the Prevention of Malaria in a Rural Area of Imo State, South-Eastern Nigeria

2024-8-14

Examining the Effect of Message Strategies on Peruvian Mothers´ Intentions to Increase Fruit Intake Among Children

2024-8-13

The good death: The interplay between group dynamics, end of life decision making, and creative consumption

2024-7-21

Flushing out homeowner perceptions to improve voluntary septic to sewer conversion with social marketing

2024-6-19

Harnessing Online Research Communities for Co-creation in Social Marketing

2024-6-17

Maximizing the Effectiveness of Anti-Smoking Campaigns With Targeted Framing Strategies: Evidence From Behavioral and Neurological Studies

2024-6-12

Exploring Feminine Hygiene Product Adoption: A Gynecologists’ Perspective in India. Application of the Theory of Planned Behavior (TPB) to Women’s Buying Behavior

2024-2-8

Determinants of Consumer Intention to Purchase Fair Trade Products in the Middle East: Does Gender Matter?

2024-2-8

Comparison of COVID-19 Behaviour Change Campaign Ads in Tanzania: Results From a Randomised Controlled Survey-Based Experiment

2024-1-29

Alleviating Help-Seeking Stigma Among Depressed College Students Through Shadow Social Marketing: A Meso-Level Intervention to a Wicked Problem

2024-1-2

A Systematic Review of Social Marketing Interventions Promoting Occupational Health and Safety

2023-10-30

Input, Outcome, and Impact: A Program-Informed Model to Improve the Effectiveness of Corporate Social Marketing

2023-10-26

Development and Piloting of the Enhanced Integrated Behavioral Model to Frame a Social Marketing Campaigns for Teens

2023-10-20

Improving Hand Hygiene Adherence in Small Animal Hospitals: A Social Marketing Approach

2023-8-3

Friends With Benefits: Practitioner Publishing as a Pathway to Collaboration in Social Marketing

2023-7-24

Picking Up the Beat: Social Marketing Academic Course Offerings and Trends as the Discipline Marks 50 Years

2023-7-24

Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice

2023-7-1

Social Marketing: Using the Theory of Planned Behaviour to Predict Open Defecation Free Behaviour Among Households in Ghana

2023-6-29

The Role of Collectivism and Liberty in Parents’ Risk Perceptions, Anticipated Guilt, and Intentions to Vaccinate Their Children Against COVID-19

2023-6-29

Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change

2023-6-28

Can We Make Social Marketing More ‘Nimble’?

2023-5-6

Developing a Social Marketing–Based Colorectal Cancer Screening Campaign Centered on Stool-Based Testing for Patients Utilizing Services at a Federally Qualified Healthcare Center

2023-5-2

Are Perceived Benefits of Heated Tobacco Products Consumption Aiding Smoking Cessation?

2023-4-26

Can Motivation, Opportunity and Ability Theory Informed Segments Be Validated in the Australian Defence Force?

2023-4-21

Understanding Binge Drinking Quitting Intention and Behaviour Using an Extended TPB

2023-4-18

Encouraging Respectful Wildlife Viewing Among Tourists: Roles for Social Marketing, Regulatory Information, Symbolic Barriers, and Enforcement

2023-1-26

Convergence of Social Marketing and Engineering: A Lead Mitigation Study in Madagascar

2023-1-25

Immersive Technology as a Social Marketing Tool: Exploring the Impact of 360-Video & Virtual Reality on Intent to Help and Attitudes Toward the Homeless

2023-1-24

Embedding Ecopreneurial Behaviour: Proposed Social Marketing Interventions From Value-In-Behaviour Perceptions of Plastic Waste Ecopreneurs

2023-1-3

Anti-Racism and Social Marketing: Paths for Research and Intervention

2022-12-8

The Battle between Commercial Marketing and Social Marketing

2022-10-22

A Reflection on the 7^th World Social Marketing Conference (2022)

2022-10-19

Understanding Grotesque Transparency as a Strategy for Fundamentalist Radicalization: Implications for Social Marketing Theory and Practice

2022-10-19

Social Distancing, Hand Washing and Handshaking Behaviour During and Beyond Coronavirus Pandemic: A Social Marketing Perspective

2022-10-13

Exploring Countermarketing Messages to Reduce Youth Sugar-Sweetened Beverage Consumption in The Bronx, NY

2022-9-22

A Moderated Mediation Model to Explain Consistent Condom Use Intention Among Young Adults in South Africa

2022-8-17

Consumer Insights into Changing Water Consumption Behavior: A Social Marketing Formative Study

2022-8-3

A Social Marketing Framework for the Sharing Economy

2022-8-3

When Less is More: A Short-form Tool to Increase Segmentation Implementation

2022-7-19

Using Community-Based Social Marketing to Reduce Pet Waste Bacteria in Streams

2022-5-4

Understanding the Audience for a Digital Capacity-Building Platform for Micro-Retailers in Nairobi, Kenya: A Latent Class Segmentation Analysis

2022-4-28

A Trait-Based Consumer Segmentation for Food Waste Reduction Campaigns

2022-4-27

Tribute to Philip D. Harvey: A Social Marketing Founding Father and Titan

2022-4-23

Using Social Marketing to Demystify the Myths Surrounding Covid-19 Vaccination: The Mediating Role of Important Others

2022-4-23

How Social Marketing Contributed to Expanding Size of Overall Condom Markets in Ethiopia, Brazil, and Indonesia

2022-3-28

Caught in the Act: Detecting Respondent Deceit and Disinterest in On-Line Surveys. A Case Study Using Facial Expression Analysis

2022-2-5

Celebrating Lessons Learned from “Unsuccessful” Social Marketing Interventions

2022-2-2

Social Marketing in Latin America: A Historical Overview

2022-2-2

Using Formative Research to Develop a Social Marketing Campaign to Understand Food Shopping Behaviors in Young Mothers

2022-1-31

The Pandemic-Induced Personal Data Explosion

2022-1-27