Understanding Voter Resistance to Political Campaigns: Evidence from National Elections of Pakistan

2024-8-9

Redistricting and the 2022 Congressional Midterm Elections

2024-8-9

A Tale of Two Elections: Changes in Candidates’ Tweets During the 2022 Midterm Elections in Virginia

2024-8-8

Enjoyment and Appreciation of Political Advertisements: How voters’ Issue Involvement and Congruence with the Sponsor Influence Their Responses and Decisions

2024-7-8

Political Marketing and Voting Behavior: A Systematic Literature Review and Agenda for Future Research

2024-7-8

Do Quality Candidates and Incumbents Still Matter in the Partisan World? Comparing Trends and Relationship Between Candidate Differentials and Congressional Election Outcomes, 1900–2022

2024-7-5

The Selling of Experience in the 2022 Congressional Elections

2024-6-30

Editor’s Introduction: Special Issue on the 2022 Midterm Congressional Election

2024-6-3

In the Shadow of Trump: The 2022 Midterm Elections

2024-5-28

Data Driven-Campaign Infrastructures in Europe: Evidence from Austria and the UK

2024-5-19

The Influence of Social Media Marketing on Voting Intention in Indonesia

2024-2-8

Democratic Malaise: A Proposed Theoretical Conceptualization for Marketing Malaise

2023-12-21

The Influences of Political Strategies and Communication Styles on Political Candidates’ Online and Offline Visibility

2023-9-12

Follow the Leader: Examining the Use of Heuristics in Political Social Media Advertising During the 2019 UK General Election

2023-8-7

Political Campaign Professionalization in Lithuanian Elections

2023-6-20

Professionalization of Campaign Communication beyond Communication Forms. An Analysis of Poland’s Political Spots

2023-6-16

Facebook as a Political Marketing Tool in an Illiberal Context. Mapping Political Advertising Activity on Facebook during the 2019 Hungarian European Parliament and Local Election Campaigns

2023-6-15

A Rumbling from Below? Opposition Party Rebranding, Regional Elections, and Transforming the Regime in Russia

2023-6-14

Evaluating Military Use of Social Media for Political Branding during Online Firestorms: An Analysis of the Afghan Troops Withdrawal

2023-6-12

Professionalization and Democratic Backsliding? Political Campaigning in Central and Eastern Europe

2023-6-11

“Send in the Clowns”: The Rise of Celebrity Populism in Croatia and Its Implications for Political Marketing

2023-6-9

Electoral Political Communication in the Post-Communist Hybrid Regime – The Case of Serbia 2020

2023-6-8

YouTube Videos on the Achievements of Presidential Candidates: Sentiment and Content Analysis

2023-4-23

Faction Brands

2023-4-13

A Cri de Coeur for Political Marketing Research in U.S. Midterm and Off-Year Elections

2023-3-24

Segmenting Voters by Motivation to Use Social Media and Their Lifestyle for Political Engagement

2023-2-26

Tailored Messages in the Feed? Political Microtargeting on Facebook during the 2019 General Elections in Spain

2023-2-13

Exploring Factors Affecting Voters’ Participation in a Presidential Campaign: A Qualitative Study in a Post-Revolutionary Society

2023-2-10

Is There a Permanent Campaign for Online Political Advertising? Investigating Partisan and Non-Party Campaign Activity in the UK between 2018–2021

2023-2-5

Positioning a Personal Political Brand on YouTube with Points of Different Visual Storytelling

2023-2-3

Posting or Advertising? How Political Parties Adapt Their Messaging Strategies to Facebook’s Organic and Paid Media Affordances

2022-9-9

Mapping Publication Trend of Political Parties Campaign in Social Media: A Bibliometric Analysis

2022-8-1

Candidate Evaluations and Social Media Following during the 2020 Presidential Campaign

2022-7-26

A Long Story Short: An Analysis of Instagram Stories during the 2020 Campaigns

2022-7-19

Tipping the Twitter vs. News Media Scale? Conducting a Third Assessment of Intermedia Agenda-Setting Effects during the Presidential Nomination Season

2022-7-19

Marketing Female Candidates as “Women”: Gender and Partisanship’s Influence on Issue Discussion on Twitter in 2020

2022-7-18

Introduction: Political Marketing and the Election of 2020

2022-7-18

An Application of Psychological Reactance Theory to College Student Voter Registration and Mobilization

2022-7-14

The Triangle of Leadership. Authenticity, Competence and Ordinariness in Political Marketing

2022-4-3

Archetypes of Polish Political Parties - Empirical Analysis

2022-3-11

Spillover Effects in Political Advertising: Evidence from Judicial Elections

2022-3-9

How Candidates Influence Each Other in Electoral Politics: Intercandidate Agenda-Building in Florida’s 2018 Midterm Election

2022-2-24

What’s in a Campaign Logo? Exploring Differences in Candidate Self-Presentation through Campaign Logos

2022-2-21

The Un-Connectivity of Connective Parties: Analyzing the Online Interaction Patterns of Unidos Podemos in Spain

2022-2-11

The Use of Podcasting in Political Marketing: The Case of the Czech Republic

2022-1-19

The Nonlinear Effects of Political Advertising

2021-12-14

Scale development: Exploring successful political outsiders’ brand image to determine reformist dimensions

2021-11-17

What Does It Mean to Have a Presidential Image? A Multiple-Group Confirmatory Factor Analysis Measuring Trump and Biden in 2020

2021-9-19

Introduction: Democratic Norms, Group Perceptions, and the 2020 Election

2021-7-26

Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign

2021-7-19