Emerging market dynamics: risk perceptions, perceived usefulness and E-pharmacy adoption

2024-9-11

The influence of electronic word of mouth on cosmetics purchasing: the role of the social component and engagement

2024-9-10

Patient-to-patient value co-creation in online health communities: a systematic literature review and research agenda

2024-9-10

Purchase intention toward E-pharmacy: the consumption value perspective

2024-9-9

Medicine distribution pattern detection in pharmaceutical supply chains: a new Kth-proximity density-distance-based method

2024-8-22

Dynamic grey relational analysis-based supplier selection in a health-care unit

2024-8-6

Purchase intent in social media for healthcare services: the influence of value co-creation, brand equity and engagement

2024-7-22

Revealing the synergetic influence of pharmaceutical marketing strategies on physician prescription patterns: a moderated mediation investigation

2024-7-22

COVID-sumers: consumers’ feelings due Covid-19 pandemic in Brazil and potential implications for services marketing

2024-6-11

Role of fashion-consciousness, health-awareness and environmental concerns on millennials’ usage of smartwatches

2024-6-5

Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption

2024-5-15

A review of the literature on the new European Medical Device Regulations requirements for increased clinical evaluation

2024-5-9

Examining the impact of pharmacist professionalism and celebrity endorsers on dietary supplement purchase intention: the moderating role of product knowledge

2024-5-8

The influence of brand awareness on brand equity: an investigation among dentists and their prescription behavior

2024-5-7

Resistance to persuasion as a maladaptive coping response to anti Covid-19 message: a protection motivation theory perspective

2024-5-2

Study of factors affecting customer patronage: engagement model of health insurance

2024-4-30

Factors affecting COVID-19 vaccine uptake in Vietnam: an extended COM-B model

2024-4-26

Examining how and why service quality fosters patients’ revisit intentions: evidence from Pakistan

2024-4-16

Investigating impact of health belief and trust on technology acceptance in smartwatch usage: Turkish senior adults case

2024-4-12

Modeling telemedicine consumer behavior amid COVID-19 pandemic

2024-3-19

Identifying the hospital logistics key performance indicators for public hospitals in remote areas of Thailand

2024-3-12

Exploring the emotions and decision-making of consumers for elective healthcare and hedonic adaptation

2024-2-26

Drivers of wearable fitness technology adoption for health care: an investigation through organismic integration and regulatory focus theory

2024-2-19

The use of tracker technologies on branded prescription drug websites: privacy, data acquisition and programmatic advertising

2024-2-16

Progress and trends in healthcare marketing strategy (2018–2022): A descriptive and bibliometric analysis of the Web of Science (WOS) dataset

2024-1-1

What determines the performance of pharmaceutical firms in India on account of COVID-19 interventions?

2023-12-29

Modelling organ donation information adoption among Malaysian youth using the information adoption model (IAM)

2023-12-19

The impact of word-of-mouth (WOM) on attitudes, behavioural intentions, and actual usage of non-pharmaceutical interventions (NPIs) among early and late adopters

2023-12-5

Does the pharmaceutical industry’s growth relate to Bangladesh’s macroeconomic stability?

2023-11-30

Food as an ingredient of well-being: from food and well-being to food well-being (FWB): a comparative study

2023-11-29

Free apps and paid apps: monetization strategies for health apps in the Portuguese market

2023-11-27

The influence of servicescape on behavioral intentions of customers in hospitals post the COVID-19 pandemic

2023-11-27

Empirical nexus of hospital brand gestalt, patient satisfaction and revisit intention

2023-11-17

From consumer values to attributes of natural health products for concentration and cognition: insights from a means-end-chain study

2023-11-6

Consumers’ preferences for endoscopes: a discrete choice experiment

2023-11-1

Modelling the factors impacting customer engagement for branded content in healthcare

2023-10-24

The promulgation of group purchasing organizations into the healthcare sector in India

2023-10-18

Public health promotion of COVID-19 vaccination to rural consumers: synthesising the role of social media and religious belief systems

2023-10-17

COVID-19 vaccine hesitation and brand choice uncertainty

2023-9-26

What motivates users to continually use wearable medical devices? Evidence from a developing nation

2023-9-13

Predicting electronic personal health record (e-PHR) acceptance: evidence from emerging market

2023-9-13

Assessing the mediating role and multiple group analysis in physicians’ habit persistence toward prescribing behavior using SmartPLS software

2023-9-8

Factors affecting the purchase intention of over the counter products in the self care actions of consumers

2023-9-5

The power of social media fitness influencers on supplements: how they affect buyer’s purchase decision?

2023-9-5

Pricing information asymmetry in healthcare: stakeholder analysis and research insights

2023-9-4

Is your company competent, interpersonal or community focused? The effect of values and brand portfolio on company reputation

2023-9-1

Quality of medicines and public health in Latin America and the Caribbean (LAC): a review

2023-8-31

Readiness of lean sustainability in healthcare organizations

2023-8-29

Into the Shark tank: an exploratory analysis of pharmapreneurial motivation and intention in Jordan

2023-8-29

Customer experience in pharmaceutical B2B markets: perspectives of buyers and sellers

2023-8-28