Understanding eco-innovation in the Hungarian wine sector

2024-9-13

Analyzing the impact of country-of-origin, geographical indication and wine world on low-involvement generation Z potential consumers’ attitudes toward wine ads

2024-9-12

When virtual others are with me: exploring the influence of social presence in virtual reality wine tourism experiences

2024-9-2

The macroeconomic overview of the alcohol industry: a perspective from the emerging market of Asia

2024-8-30

Adapting online wine education to China: a two-study multimethod approach

2024-8-27

Exploring marketing strategies in wine tourism: a comparative study of Roussillon and Empordà wine regions

2024-8-22

Understanding the influence of wine labeling attributes on consumer’s buying decision: a study in Turkey

2024-8-5

Branding consistency across product portfolios in the wine industry

2024-7-25

The demand for sparkling wine: insights on a diversified European market

2024-7-25

Wine consumption and consumers in Querétaro, Mexico: an analysis from the perspective of enotourism

2024-7-22

Evolution and orchestration of clusters

2024-7-9

Eco-endorsement dynamics: unraveling the influence of celebrity attitudes on eco-product perceptions and purchase decisions

2024-6-26

Revealed strategies in wineries’ grape supply: the case of the Canary Islands

2024-6-25

Guest editorial: Craft beers: consumer perception, motivation and demand in a fast-rising market

2024-6-14

Impact of product vs brand storytelling on online customer experience

2024-6-11

The geography of the craft beer scene in Budapest

2024-6-6

Brewing sustainability: assessing environmental concerns and consumers’ attitudes towards sustainable craft beer purchase intentions

2024-5-2

Innovation in vine growing in a context of climate change: AKIS and map of knowledge in Central Spain

2024-4-19

Forecasting the Mexican craft beer market: an integrated consumer perception conjoint analysis approach incorporating price and product attributes

2024-4-16

Segmenting Chinese wine consumers on the basis of wine knowledge and consumption behavior

2024-2-27

Hold my beer! Consumer perceptions of innovative and sustainable secondary packaging

2024-2-20

The anatomy of exporting wineries of Argentina

2024-2-1

Evaluating white wine consumer interest in Grüner Veltliner: a potential signature varietal for Pennsylvania

2024-1-19

A toast to emerging terroir: exploring consumer attitudes toward local wine in Ukraine

2024-1-17

The extent of “deceptive” advertising by wine retailers: <i>caveat venditor</i>

2023-12-11

Craft beer preferences among digitarians in Italy

2023-11-28

Defining the identity-image gap: an analysis of a collective wine brand

2023-11-10

The Indian beer dichotomy: an analysis of risk and benefit perception and its effect on consumer behavior

2023-11-6

Wine experience scale: validating the behavior and motivations of Spanish wine tourists

2023-11-3

Experiences in a wine tourism destination from the visitors’ perspective

2023-11-1

The effect of wine tourism on the sustainable performance of Spanish wineries: a structural equation model analysis

2023-10-20

A bibliometric analysis of wine economics and business research: insights, trends, and future directions

2023-10-16

Simulation of the impact of a wine supply management tool: a potential implementation of a climatic reserve in Switzerland

2023-9-26

A replication and extension of wine retail consumer purchase patterns: double jeopardy and duplication of purchase laws

2023-9-26

Wine consumer typologies based on level of involvement: a case of Turkey

2023-9-11

Wine international market structure and competitiveness

2023-8-17

The role of parent brand creating loyalty and acceptance toward premium extended wine brand: a cross-national study

2023-8-11

How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases?

2023-8-10

How heterogeneous wine lots result in a price discount relative to homogeneous lots

2023-8-8

Tapping into flavourful journeys: a systematic review and application of craft beer tourism frameworks

2023-7-18

International Journal of Wine Business Research

2023-7-11

The impact of hop origin information on the sensory and hedonic evaluation of highly involved consumers of craft beer

2023-6-5

Shrinking the market space: consumer (overlapping) preferences for organic wines and three alternative competitors

2023-5-17

The quality of the Argentinean Malbec and the weather in the Mendoza region

2023-5-17

Strategic utilization of terroir in Japanese sake industry

2023-5-12

Examining motivations and challenges of black wine entrepreneurs using the push–pull theory of entrepreneurship

2023-4-26

Application of MCDM using PROMETHEE II for evaluation of wine tourism services

2023-4-10

The common agricultural policy subsidies and the technical efficiency of Hungarian wine farms

2023-3-24

The influence of social media celebrity endorsement on beer and wine purchase behaviour

2023-3-16

Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences

2023-2-28