Asia-Pacific Journal of Business Administration

Purpose The study investigates the role of locus of control and motivation in predicting green buyer behaviour using social cognitive theory. The study also examines the mediating role of motivation and the moderating role of health consciousness in the relationship between motivation and green consumer behaviour. Design/methodology/approach To test the postulated relationships in the study, responses were collected from 410 customers. The study tested validity through confirmatory factor analysis and examined various hypotheses through Process Macros. Findings The analysis revealed that the locus of control of the buyer increases green buyer behaviour. The study established a positive relationship between internal and external locus of control and intrinsic and extrinsic motivation, impacting green buyer behaviour. The study also identified evidence supporting the mediating role of intrinsic and the extrinsic motivation and the moderating influence of health consciousness. Practical implications The study expands upon current theory by illustrating the association between intrinsic and extrinsic motivation and customers' green purchasing behaviour. It enhances existing literature by identifying health consciousness as a personal factor influencing the connection between motivation and eco-friendly purchasing, urging marketers and policymakers to promote green buying. Originality/value To the best of the authors’ knowledge, no prior studies have examined the effect of internal and external locus of control on green buyer behaviour. Through identifying the mediating mechanism and health consciousness as a personal factor, the study enhances both theoretical understanding and practical applications.

Sabana Backer

A.P. Prasanth

Influence of locus of control on green buyer behaviour: mediating role of motivation and the moderating role of health consciousness

控制点对绿色购买行为的影响：动机的中介作用与健康意识的中介作用

Purpose This study examines how users' perceptions of application quality impact sustained usage, taking alternative options into account. Design/methodology/approach A hybrid approach combining partial least squares-structural equation modeling (PLS-SEM) and artificial neural networks (ANNs) was used to capture linear and non-linear relationships in the continuous intention to use mobile retail applications through 505 valid responses. Findings The findings highlight the significant role of utilitarian attitude, hedonic emotion, and trust in driving the adoption and continued use of mobile retail applications. Service and information qualities were identified as factors reinforcing trust, utilitarian attitudes, and hedonic emotion. Notably, system quality exclusively influences utilitarian attitude. Additionally, the presence of alternative options negatively moderates utilitarian attitude and the intention to persistently use the application. Originality/value By integrating the S-O-R model and the ISS model, this study’s theoretical framework provides fresh insights into the relative importance of these factors, enhancing our understanding of consumers' intention to continue using mobile retail applications.

Nhon Hoang Thanh

Bac Truong Cong

Unlocking the key to sustained usage of mobile retail applications: a hybrid perspective

解锁移动零售应用持续使用的关键：混合视角

Purpose This study aims to explore the relationship between employer branding and talent retention, also examining the mediating role of organizational advocacy. Additionally, it investigates the moderating effect of supervisor support and coworker support in the connection between organizational advocacy and talent retention. Design/methodology/approach To achieve the objectives, a cross-sectional survey with convenience sampling was used to collect data from employees in the IT sector. PLS-SEM modeling was then employed to conduct the analysis. Findings The study revealed that dimensions of employer branding positively influenced organizational advocacy, supporting talent retention. Moreover, the study observed a significant moderating effect of supervisor support and coworker support concerning organizational advocacy and talent retention. Practical implications This study offers valuable insights for a wide range of IT professionals. The results emphasize the significance of employer branding in shaping organizational advocacy and talent retention. Additionally, the supportive attitude of supervisors and coworkers plays a crucial role in retaining talented employees within an organization. The study validates the connections between employer branding dimensions and key variables, aiding in the refinement of existing theories and the creation of new conceptual frameworks in organizational behavior and human resource management. These findings can help managers and practitioners improve employer branding to engage their workforce effectively. Originality/value The authors have advanced social exchange theory by studying the link between employer branding and talent retention. The paper highlights the uniqueness of their investigation, which explores how employer branding influences talent retention with a focus on organizational advocacy, influenced by the level of support from supervisors and coworkers. This study will be a valuable resource for future academia, revealing the significant impact of employer branding on organizational advocacy and talent retention.

Shiwani Choudhary

Richa Joshi

Unveiling the power of employer branding: enhancing talent retention through organizational advocacy

揭示雇主品牌力量：通过组织倡导提升人才保留

Purpose The purpose of this research is to examine the influence of the Dark Triad personality traits (Machiavellianism, narcissism and psychopathy) on consumers’ purchase intentions for counterfeit luxury products via the mediating effect of moral disengagement, drawing on moral disengagement theory. Furthermore, descriptive norms are tested as a moderators of the mediated relationships between the Dark Triad personality traits and purchase intentions via moral disengagement based on trait activation theory. Design/methodology/approach To test the hypotheses, a survey design is employed to gather primary data from 205 consumers. The final data are analysed using partial least squares structural equation modelling. Findings This study finds that moral disengagement mediates the relationships between (1) Machiavellianism, (2) psychopathy and purchase intentions. Descriptive norms are found to moderate the indirect effect of moral disengagement between psychopathy and purchase intentions. Originality/value Dark Triad personality traits are linked to various unethical behaviours. However, no studies have explored how Dark Triad personality traits influence consumers’ purchase intentions for counterfeit luxury products. This study sheds light on how consumers with high Dark Triad personality traits are more likely to be morally disengaged, thereby leading to purchase intentions for counterfeit luxury products, drawing on moral disengagement theory. Furthermore, this study demonstrates descriptive norms as the boundary condition for the mediating relationship between Dark Triad personality traits and purchase intentions via moral disengagement, drawing on trait activation theory. The findings can be used to formulate better strategies to counteract the phenomenon of counterfeit luxury consumption.

Kian Yeik Koay

Yan Yii Lok

The role of Dark Triad personality traits in consumers’ counterfeit luxury consumption: a moderated mediation model

黑暗三合会人格特质在消费者假冒奢侈品消费中的作用：一个有调节的中介模型

Purpose This study investigates the impact of perceived ease of use on mobile shoppers’ inclination to make impulsive purchases in the context of mobile commerce. The authors employ a technology acceptance model to examine how perceived ease of use affects the impulsive tendencies of smartphone users. Additionally, we utilise a motivation orientation framework to understand the moderating effect of utilitarian and hedonic values in the relationship between perceived ease of use and impulsive buying behaviour. Design/methodology/approach A self-administered online survey was conducted on 427 users of mobile commerce applications. Structural equation modelling was employed through SPSS AMOS 26 to analyse the collected data. Findings According to the findings, perceived ease of use has a substantial negative connection with impulsive buying behaviour. This inverse relationship is interesting as it shows that user-friendliness alone may not be enough to drive spontaneous buying. However, hedonic and utilitarian values moderated the connection between perceived ease of use and impulsive buying behaviour. Research limitations/implications The study’s findings will help marketers, policymakers, organisations and academicians comprehend the significance of hedonic and utilitarian values in driving IBB and making rational decisions. Originality/value This study contributes to the technology acceptance model and motivation orientations by determining the crucial role of utilitarian-hedonic values in triggering impulsive purchases in the mobile commerce sector of a non-tech savvy developing country.

Suhaib Ahmed Soomro

Yusuf Olatunji Habeeb

Impact of perceived ease of use on impulsive buying behaviour through mobile commerce with hedonic and utilitarian effects

感知易用性对移动商务冲动购买行为的影响：享乐与实用效应

Purpose The current study aims to analyze the mediating role of perceived risk from private label apparels in between the familiarity and consumer purchase intention (PI). Design/methodology/approach Exploratory factor analysis and structural equation modeling techniques were utilized for evaluating the relationship between different constructs. Participants were given the opportunity for expressing their degree of approval or disapproval using a series of statements using a five-point Likert scale. For the purpose of the survey, a total of 400 participants were selected. Findings The finding highlights the mediating role of perceived risk between familiarity and PI of consumers toward private label apparels. When there is a mediator, the direct influence of familiarity on PI is absorbed. Originality/value This research aims to offer an understanding of buyer preferences in developing markets as well as providing suggestions for retailers and marketers on how to successfully promote and position private label apparel in such an environment through investigating the importance of familiarity with private label apparel. While doing so, it develops the premise that familiarity with private label apparel directly impacts perceived risk while indirectly impacting PI of consumers towards private label apparel.

Madhuri Gandhi

Savita Ubba

Mediating effect of perceived risk on familiarity and purchase intention: an empirical analysis for private label apparels

感知风险对熟悉度和购买意愿的中介效应：自有品牌服装的实证分析

Abbreviation	APJBA
Journal Impact	3.11
Quartiles(Global)	BUSINESS(Q2)

ISSN	1757-4323, 1757-4331
h-index	27

Publication Information	Publisher: Emerald Group Publishing Ltd.，Publishing cycle: ，Journal Type: journal，Open Access Journals: No
Basic data	Year of publication: 2009，Proportion of original research papers: 95.77%，Self Citation Rate:6.10%， Gold OA Rate: 2.04%

Asia-Pacific Journal of Business Administration

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Share Submission Experience

Influence of locus of control on green buyer behaviour: mediating role of motivation and the moderating role of health consciousness

Unlocking the key to sustained usage of mobile retail applications: a hybrid perspective

Unveiling the power of employer branding: enhancing talent retention through organizational advocacy

The role of Dark Triad personality traits in consumers’ counterfeit luxury consumption: a moderated mediation model

Impact of perceived ease of use on impulsive buying behaviour through mobile commerce with hedonic and utilitarian effects

Influence of locus of control on green buyer behaviour: mediating role of motivation and the moderating role of health consciousness

Unlocking the key to sustained usage of mobile retail applications: a hybrid perspective

Unveiling the power of employer branding: enhancing talent retention through organizational advocacy

The role of Dark Triad personality traits in consumers’ counterfeit luxury consumption: a moderated mediation model

Mediating effect of perceived risk on familiarity and purchase intention: an empirical analysis for private label apparels