Deciphering the temporal dynamics of consumer decisions: the interplay of cognitive load and response correctness

2024-9-12

Customer purchase decisions of clothing amongst students in Nigerian private universities: The effect of digital advertising

2024-9-4

Assessment of the betterness of a battery electric vehicle: A multi-criteria decision-making approach

2024-8-21

Study of service quality, price sensitivity, and passenger satisfaction in India’s airline sector

2024-8-21

Artificial intelligence and marketing innovation: The mediating role of organizational culture

2024-8-20

Market orientation and organizational performance in telecommunication: The moderating role of strategic marketing

2024-8-19

Inbound social media marketing and increased sales in SMEs: a correlational study in the pet food industry

2024-8-15

From Boomers to Millennials: unraveling the complexities of online shopping behavior in Indonesia

2024-8-15

Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand?

2024-8-6

Factors influencing consumers’ willingness to pay more for green convenience goods in Indonesia

2024-7-31

Delighting customers: Evaluating service quality and customer satisfaction of self-checkout users in sports retail

2024-7-26

Factors influencing consumer behavior towards intention and the selection of luxury hotels in Malaysia using Theory of Planned Behavior

2024-7-22

Impact of brand name and pricing on Kazakhstan Gen Z consumer behavior

2024-7-16

The effect of social media marketing activities dimensions on value co-creation behavior: An application of the commitment-trust theory

2024-7-16

Digital marketing as a determinant variable for improving the business performance

2024-7-8

Factors influencing young consumers’ purchasing behavior toward Saudi coffee product: An application of the extended Theory of Planned Behavior model

2024-7-8

Source credibility of beauty vloggers and consumer purchases of vegan cosmetics: The mediating role of cognitive and affective attitude

2024-7-2

Exploring factors affecting tourists’ purchase intention of Wuhan cuisine

2024-7-1

Movie-related Korean Wave and intention to visit: The role of country image as a mediating factor

2024-6-28

Adoption of e-wallet in the post-pandemic era: A study on Generation X’s intention to use e-wallet

2024-6-18

Role of key demographic factors in consumer aspirations and luxury brand preference

2024-6-17

Incorporating new variables into a model of brand extension in fast fashion

2024-6-13

Exploring individuals’ purchase willingness for cryptocurrency in an emerging context

2024-6-12

Bank identification and perceived bank brand personality: A gender comparison

2024-6-3

Impulse buying tendency in online food delivery service among Muslims in Indonesia

2024-6-3

Crowdsourcing capabilities: fueling new products? How firm size and business type matter

2024-5-24

Exploring factors of service adoption using SERVQUAL paradigm: Its impact on millennials’ adoption of services in the self-drive rental sector

2024-5-14

Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis

2024-5-9

Navigating influence: Unraveling the impact of micro-influencer attributes on consumer choices in the Chinese social media

2024-5-8

Customer switching intention from home delivery to smart locker delivery: Evidence from Vietnam

2024-5-7

Effect of social media influencers on brand preferences through trust: Moderating role of emotional attachment

2024-5-3

Consumer ethnocentrism, cosmopolitanism, product judgment, and foreign product purchase intention: An empirical study in Vietnam

2024-4-23

Applying advanced sentiment analysis for strategic marketing insights: A case study of BBVA using machine learning techniques

2024-4-17

The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia

2024-4-17

MTEs and revisit intention: The mediating role of destination attachment and sharing experiences on social media

2024-4-16

Digital coupons and Gen Z: An application of technology acceptance model with coupon proneness as a moderator

2024-4-16

Serial mediation role of destination image: Will virtual reality replace the decision to visit offline destination?

2024-4-15

Factors affecting consumer intentions and actual behavior: A case of food delivery applications

2024-4-12

Repurchase intention in sports brand industry in China: Attributes of live streamers and customer-to-customer interaction of live streaming e-commerce

2024-4-12

Investigating the role of individualism/collectivism as underlying motives and status consumption as a behavioral outcome of LOHAS: Focusing on the moderating effect of materialism

2024-4-2

Bibliometric insights into the evolution of digital marketing trends

2024-4-1

Determinants of impulse buying behavior: The mediating role of positive emotions of minimarket retail consumers in Indonesia

2024-3-29

Impact of warning labels on sugary beverages on risk perception, attention, and purchase intentions

2024-3-28

How consumers assess retailer brand substitution strategy: Impact of perceived similarity and consumer attachment

2024-3-19

Inbound marketing and customer loyalty in the tourism sector

2024-3-18

The impact of surprise guerilla marketing on customer behavior

2024-3-14

Elucidating drivers of repurchase intention in the e-marketplace through the lens of online trust-building mechanisms

2024-3-7

Social marketing efficacy in driving attitudinal changes of female students: Escapade of campus prostitution in Nigerian universities

2024-3-1

Identifying the system of value factors of green consumer choice

2024-3-1

Leveraging influencer marketing for banks: An empirical study on young consumers in Vietnam

2024-2-26