The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication.  The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.

The AMS Review is positioned as the premier journal in marketing, focusing exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory. The AMS Review is open to various philosophical perspectives and levels of analysis, ranging from micro to macro. Manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences are especially welcome. Suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures, including quantitative and qualitative meta-analyses, are encouraged, as are paradigm-shifting manuscripts. The AMS Review does not consider manuscripts that focus on purely descriptive literature reviews, promote research methods or techniques, or report empirical research findings. Additionally, it does not publish manuscripts that focus on practitioner advice or marketing education.

《AMS Review》是一本专注于市场营销领域的顶尖期刊，致力于发表所有子学科的概念性贡献。期刊欢迎能够推动市场和营销理论发展的文章，接受不同的哲学视角和分析层面，涵盖从微观到宏观的研究。尤其欢迎那些将非市场学科（如管理学、社会学、经济学、心理学、地理学、人类学或其他社会科学）的研究与理论相结合的手稿。适合的手稿示例包括那些整合概念和组织框架或模型、扩展、比较或批判性评估现有理论的文章，以及提出新颖或创新理论的研究。期刊鼓励全面和综合的研究文献综述（包括定量和定性元分析），以及具有范式转变潜力的手稿。期刊不接受纯描述性文献综述、宣传研究方法或技术，或报告实证研究结果的手稿。《AMS Review》也不发表关注从业者建议或市场营销教育的手稿。

AMS Review

Aric Rindfleisch

Transaction cost theory: past, present and future

交易成本理论：过去、现在与未来

Kaisa Koskela-Huotari

How to craft a compelling storyline for a conceptual paper

如何为概念性论文打造引人入胜的故事线

Liliana Bove

Conceptual-only papers: Learning from the masters

纯概念性论文：向大师学习

Bernie Jaworski

The gestalt of customer centricity

以客户为中心的整体观

Abstract Belk’s ( Journal of Consumer Research, 15(2), 139–168, 1988, Journal of Consumer Research, 40(1), 477–500, 2013) seminal work on possessions and the extended self explains how possessions form and symbolize an individual’s extended self. According to the framework, material possessions play a significant role for the extended self. In recent decades, individuals in consumer societies of the Global North have started to question their consumption patterns and their impact on the natural environment in light of the climate crisis. These individuals engage in anti-consumption practices which aim at reducing environmental impact through reducing and rejecting consumption including the acquisition of material possessions. This paper assesses if Belk’s ( Journal of Consumer Research, 15(2), 139–168, 1988, Journal of Consumer Research, 40(1), 477–500 2013) framework is still applicable in the case of sustainability-concerned anti-consumers and which modifications need to be made to account for a change in consumption patterns. We propose that the self-expressive aspect of the extended self framework remains salient, as the intentional non-consumption by anti-consumers helps them distance themselves from possible undesired selves. Through a de-extension of the self, consumers rely on experiences, people and places which are central to the self rather than on material possessions. The material objects that remain parts of the extended self and that have a symbolic meaning represent their owner’s ethical and pro-environmental values and are often created through upcycling, refurbishing or acquired in second-hand or sharing markets. Since consumers increasingly consider the effects their acquisitions and actions have on the state of the Earth, they re-extend their selves to include experiences and the natural environment as a psychological possession.

Sophia Elizabeth Vlieger de Oliveira

Catalina Wache

Sascha Raithel

The role of possessions for the extended self of sustainability- concerned anti-consumers

关注可持续性的反消费者对扩展自我的物质角色

Abstract Marketers need to understand consumers in both theory and practice to create offerings that are valuable to them. Hence, the marketing discipline has conceptualized consumers’ subjectively perceived value in various ways, using multiple paradigms. Nevertheless, its constituents remain unclear. We argue that this is because the ontological and epistemological premises are both vague and narrow. Consequently, consumers’ value perceptions are still difficult to study or manage. With the aim of making a conceptual leap, our paper is the first to apply a critical realist (CR) approach to the phenomenon. CR’s stratified ontology and subjectivist/pluralist epistemology reconcile the positivist and interpretivist/constructionist paradigms, allowing the simultaneous existence of external socio-natural and internal subjective realities. Using these premises, we examine, from a marketer’s perspective, how consumers perceive value, which is a subjective, phenomenological, and socially constructed act embedded in the natural world. Our CR theorizing deploys Bhaskar’s (2010) RRREIC schema and includes a review of the extant subjective value conceptualizations (consumer perceived value, value-in-use, value-in-experience) and retroduction of the key mechanisms generating the phenomenon: meaning-making and sensory perception. Finally, we propose a novel conceptualization for Emergent Consumer Perceived Value formation (ECPV) as an open system. As its integral component, we introduce the concept of Sensory Value Affordance, explaining how consumers transform physical properties into subjective meanings. These conceptual tools cater especially to B2C managers and account for both the phenomenological and sociocultural as well as the corporeal and perceptual. Finally, we present broader implications for value research, the field of marketing, and society.

Laura J. Forsman

Harri Luomala

Sensing physical properties for subjective meanings: Putting Emergent Consumer Perceived Value (ECPV) into the marketers’ toolbox

感知物理属性以获取主观意义：将新兴消费者感知价值（ECPV）纳入营销工具箱

ISSN	1869-814X, 1869-8182
h-index	29

Publication Information	Publisher: Springer New York，Publishing cycle: 4 issues per year，Journal Type: journal，Open Access Journals: No
Basic data	Year of publication: 2011，Proportion of original research papers: 0.00%，Self Citation Rate:N.A.， Gold OA Rate: 0.00%

AMS Review

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Transaction cost theory: past, present and future

How to craft a compelling storyline for a conceptual paper

Conceptual-only papers: Learning from the masters

The gestalt of customer centricity

The role of possessions for the extended self of sustainability- concerned anti-consumers

How to craft a compelling storyline for a conceptual paper

Conceptual-only papers: Learning from the masters

The gestalt of customer centricity

The role of possessions for the extended self of sustainability- concerned anti-consumers

Sensing physical properties for subjective meanings: Putting Emergent Consumer Perceived Value (ECPV) into the marketers’ toolbox