Reducing food waste through persuasive communication design: how data visualisation principles reinforce behaviour change social marketing messages

2024-8-26

Recognising motivation in others: the effectiveness of using social proof to change driving behaviour

2024-8-6

Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study

2024-7-23

An inclusive extension of the Theory of Planned Behavior for explaining household food leftover reduction intention among Gen Z

2024-7-19

What drives women to adopt menstrual cups? The integration of consumer values and theory of planned behaviour

2024-7-15

The relationship between feminist collective action and social media engagement

2024-7-3

Editorial: Nothing about us without us: participatory design application in social marketing

2024-5-7

Collective intelligence for fighting food waste: changing the way things are done with participatory design

2024-4-25

Effects of loving-kindness meditation on prosocial behavior: empirical and meta-analytic evidence

2024-4-22

Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module

2024-4-17

Tackling the social marketing formative research bottleneck: comparative analysis of the complementary nature of community-generated personas and focus groups

2024-4-16

Transformative social marketing and social innovation for sustainable development through participatory design with economically marginalized users

2024-4-10

Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign

2024-2-28

The “problem” of Australian First Nations doctoral education: a policy analysis

2024-2-22

Reducing plastic waste in the workplace: a program evaluation

2024-1-6

Editorial: Social marketing futures

2024-1-2

Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic

2023-12-11

Why can’t we be friends? Bridging the academic/practitioner gap in social marketing

2023-11-25

Emerging adult gamers and their diet – a socio-ecological approach to improve health behaviour

2023-11-17

Conceptualising reflexivity within critical discourse of social marketing

2023-11-17

Adding hope to mitigate defensive responses: the effect of guilt+hope appeals in road safety campaigns

2023-11-14

Two-stage taxonomy for measuring success in social marketing practice

2023-10-27

Perceptions underlying road safety behaviours of drivers in urban Ghana – a health-belief and planned behaviour perspective

2023-9-27

Advertising to reduce meat consumption: positive framing versus negative framing effects on attention

2023-9-13

The effects of inoculation and narrative messages on texting and driving among college students

2023-8-11

Exploring the relationship between car brands and risky driving

2023-7-21

Preparing for retirement: the influence of message frame, message appeal and life stage

2023-7-17

Journal of Social Marketing

2023-7-11

Formative research for a social marketing safety campaign at a biomedical research facility

2023-6-27

Social marketing framework for anti-littering behavior: an integrated serial mediation model

2023-6-20

The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance

2023-6-8

“Having our say”: a micro-level perspective in understanding sports clubs’ membership and active participation

2023-5-31

The role of social marketing in promoting quality of life through the lens of sustainable consumption

2023-5-22

One needs to be reminded and motivated: mediating role of digital nudging for food waste reduction

2023-5-22

Hell for consumer addiction?: thematic analysis of COVID-19 narratives in a gambling support forum

2023-5-17

Increasing employer willingness to hire people with disability: the perspective of disability employment service providers

2023-4-17

Co-creating and evaluating social marketing programs: a living lab approach

2023-4-11

Using social marketing strategies to develop and pretest PrEP education materials for transgender women

2023-3-21

An approach to targeted promotion of HPV vaccination based on parental preferences for social media content

2023-3-7

Effect of alcohol ad content regulations on young people: a multi-method study

2023-2-25

Factors predicting pro-environmental behavior: the case of baby diapers

2023-2-13

Social action advertising: motivators and detractors in cause-oriented behaviors

2023-2-10

Addiction or social need: towards a model to predict smoking cessation intentions

2023-2-9

What drives citizens to get the COVID-19 vaccine? The integration of protection motivation theory and theory of planned behavior

2023-2-3

The impact of impression construction consumption on social identity: a study on Chinese female professionals

2023-1-31

The role of country of origin image, brand image and eWOM in the intention to receive the Sinopharm vaccine

2023-1-20

Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion

2023-1-10

Should I donate secondhand clothes? Cognitive, affective, and conative model during the COVID-19 pandemic

2023-1-6

When individual action requires collective approval: a roadmap for solar power adoption by strata property owners

2022-11-7

The plastic of the future: determinants for switching intention from synthetic to biodegradable plastics among the young consumers

2022-11-3