Who owns the knowledge? The commodification of academic research

2024-9-11

How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach

2024-9-4

Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research

2024-8-29

How did consumers retail purchasing expectations and behaviour switch due to the COVID-19 pandemic?

2024-8-24

Navigating airline disruptions with strategic pilot planning: an optimization approach for long-term workforce efficiency and service quality

2024-8-23

Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms

2024-8-14

Deciphering the influence of compatibility, trust, and perceived enjoyment on intention to use digital payments

2024-8-7

Cognitive and affective appraisal of online impulse buying: a multi-mediation approach

2024-8-7

Vertiport ventures: assessing operational feasibility for eVTOL integration in São Paulo’s helipad and heliport infrastructure

2024-7-25

Unveiling the power of video sentiment analysis for predicting advertising effectiveness: exploratory research on femvertising

2024-7-5

Effects of perceived situational factors on plastic packaging waste recycling behavior through environmental attitude

2024-7-2

Variable science mapping as literature review method

2024-7-2

Modeling total distribution velocity

2024-6-26

Brand commitment as predecessor to the factors of continuance intention

2024-6-25

Does age affect love? Exploring the antecedents and outcomes of brand love and the influence of generational cohorts on streaming services

2024-6-21

The impact of online purchase behaviour on customer lifetime value

2024-6-15

Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

2024-6-15

Analyzing market basket data through sparse multivariate logit models

2024-6-10

The second mover’s market research dilemma

2024-6-7

The digital divide: psychographic segmentation in the Canadian banking context

2024-6-4

Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial

2024-6-4

The D3HDRS approach: a novel clustering framework for customer experience management with a case study in the telecom sector of an emergent market

2024-6-4

Economic contractions and effectiveness of marketing activities: a case from the automotive industry

2024-6-1

Airport experience assessment based on Skytrax online ratings and importance-performance analysis: a segmentation approach

2024-6-1

Can I be a sportsperson and a worker? Analytics on athlete and coach dual careers

2024-5-30

Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills

2024-5-27

Beyond theory: a systematic review of strengths and limitations in technology acceptance models through an entrepreneurial lens

2024-5-25

Deepening big data sustainable value creation: insights using IPMA, NCA, and cIPMA

2024-5-25

The organizational impact in Kibs companies of certain digital marketing factors: digital capabilities and internet technologies

2024-5-21

A scaffolded learning approach to increasing student comfort with Microsoft Excel

2024-5-16

Bayesian analysis of experimental and observational data: a review and illustration of the BANOVA R package

2024-5-11

The use of generative AI in research: a production management case study from the aviation industry

2024-5-10

Not your fault, but your responsibility: worsened consumer sentiment on work-from-home products

2024-5-10

Making sense of data using automated content analysis: an illustration using archival data from newspaper articles

2024-5-8

The impact of ambidextrous traditional and contemporary data analytics on marketing innovation

2024-5-4

Entrepreneurial marketing and business performance in SMEs: the mediating role of competitive aggressiveness

2024-5-3

Mindful marketing: a study of the effect of impulse buying on mindfulness and the mediating effect of trait antecendents

2024-5-2

Social relationships as strategic variable in the sharing economy: an empirical analysis of accommodation-sharing market

2024-4-20

Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

2024-4-17

Environment vs. sports vs. art: effects of CSR activities on the perceived value of products and advertising in the food industry

2024-4-15

Double-weighted kNN: a simple and efficient variant with embedded feature selection

2024-4-6

Mapping the marketing analytics landscape: unveiling the diverse proficiencies in marketing and technical know-how among practitioners

2024-4-5

Rethinking the role of educators in the 21st century: navigating globalization, technology, and pandemics

2024-4-2

Teaching academia and inspiring analytics educators

2024-3-30

Company social irresponsibility and customer boycott intention in times of crisis

2024-3-30

The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role

2024-3-30

Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques

2024-3-30

Integrating the customer equity and brand equity approaches to the financial value of marketing

2024-3-16

Value perceptions of first-party content on multi-sided platforms: Findings from the Amazon Marketplace

2024-3-11

Exploring live shopping dynamics: Insights from purchase intention using structural equation modelling

2024-3-11