Journal of Marketing Analytics
短名 | J Market Anal |
Journal Impact | 3.95 |
国际分区 | BUSINESS(Q2) |
ISSN | 2050-3318, 2050-3326 |
h-index | 21 |
涉及主题 | 计算机科学业务营销经济数学政治学法学统计哲学心理学广告机器学习生物工程类人工智能数据挖掘物理万维网认识论社会学 |
出版信息 | 出版商: Springer International Publishing AG,出版周期: 4 issues per year,期刊类型: journal |
基本数据 | 创刊年份: 2013,原创研究文献占比: 96.36%,自引率:47.50%, Gold OA占比: 19.62% |
期刊引文格式
这些示例是对学术期刊文章的引用,以及它们应该如何出现在您的参考文献中。
并非所有期刊都按卷和期组织其已发表的文章,因此这些字段是可选的。有些电子期刊不提供页面范围,而是列出文章标识符。在这种情况下,使用文章标识符而不是页面范围是安全的。
只有1位作者的期刊
有2位作者的期刊
有3位作者的期刊
有5位以上作者的期刊
书籍引用格式
以下是创作和编辑的书籍的参考文献的示例。
学位论文引用格式
网页引用格式
这些示例是对网页的引用,以及它们应该如何出现在您的参考文献中。
专利引用格式
最新文章
Who owns the knowledge? The commodification of academic research
2024-9-11
How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach
2024-9-4
Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research
2024-8-29
How did consumers retail purchasing expectations and behaviour switch due to the COVID-19 pandemic?
2024-8-24
Navigating airline disruptions with strategic pilot planning: an optimization approach for long-term workforce efficiency and service quality
2024-8-23
Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms
2024-8-14
Cognitive and affective appraisal of online impulse buying: a multi-mediation approach
2024-8-7
Deciphering the influence of compatibility, trust, and perceived enjoyment on intention to use digital payments
2024-8-7
Vertiport ventures: assessing operational feasibility for eVTOL integration in São Paulo’s helipad and heliport infrastructure
2024-7-25
Unveiling the power of video sentiment analysis for predicting advertising effectiveness: exploratory research on femvertising
2024-7-5
Effects of perceived situational factors on plastic packaging waste recycling behavior through environmental attitude
2024-7-2
Variable science mapping as literature review method
2024-7-2
Modeling total distribution velocity
2024-6-26
Brand commitment as predecessor to the factors of continuance intention
2024-6-25
Does age affect love? Exploring the antecedents and outcomes of brand love and the influence of generational cohorts on streaming services
2024-6-21
The impact of online purchase behaviour on customer lifetime value
2024-6-15
Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation
2024-6-15
Analyzing market basket data through sparse multivariate logit models
2024-6-10
The second mover’s market research dilemma
2024-6-7
The digital divide: psychographic segmentation in the Canadian banking context
2024-6-4
Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
2024-6-4
The D3HDRS approach: a novel clustering framework for customer experience management with a case study in the telecom sector of an emergent market
2024-6-4
Economic contractions and effectiveness of marketing activities: a case from the automotive industry
2024-6-1
Airport experience assessment based on Skytrax online ratings and importance-performance analysis: a segmentation approach
2024-6-1
Can I be a sportsperson and a worker? Analytics on athlete and coach dual careers
2024-5-30
Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills
2024-5-27
Beyond theory: a systematic review of strengths and limitations in technology acceptance models through an entrepreneurial lens
2024-5-25
Deepening big data sustainable value creation: insights using IPMA, NCA, and cIPMA
2024-5-25
The organizational impact in Kibs companies of certain digital marketing factors: digital capabilities and internet technologies
2024-5-21
A scaffolded learning approach to increasing student comfort with Microsoft Excel
2024-5-16
Bayesian analysis of experimental and observational data: a review and illustration of the BANOVA R package
2024-5-11
The use of generative AI in research: a production management case study from the aviation industry
2024-5-10
Not your fault, but your responsibility: worsened consumer sentiment on work-from-home products
2024-5-10
Making sense of data using automated content analysis: an illustration using archival data from newspaper articles
2024-5-8
The impact of ambidextrous traditional and contemporary data analytics on marketing innovation
2024-5-4
Entrepreneurial marketing and business performance in SMEs: the mediating role of competitive aggressiveness
2024-5-3
Mindful marketing: a study of the effect of impulse buying on mindfulness and the mediating effect of trait antecendents
2024-5-2
Social relationships as strategic variable in the sharing economy: an empirical analysis of accommodation-sharing market
2024-4-20
Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation
2024-4-17
Environment vs. sports vs. art: effects of CSR activities on the perceived value of products and advertising in the food industry
2024-4-15
Double-weighted kNN: a simple and efficient variant with embedded feature selection
2024-4-6
Mapping the marketing analytics landscape: unveiling the diverse proficiencies in marketing and technical know-how among practitioners
2024-4-5
Rethinking the role of educators in the 21st century: navigating globalization, technology, and pandemics
2024-4-2
Teaching academia and inspiring analytics educators
2024-3-30
Company social irresponsibility and customer boycott intention in times of crisis
2024-3-30
The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role
2024-3-30
Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques
2024-3-30
Integrating the customer equity and brand equity approaches to the financial value of marketing
2024-3-16
Value perceptions of first-party content on multi-sided platforms: Findings from the Amazon Marketplace
2024-3-11
Exploring live shopping dynamics: Insights from purchase intention using structural equation modelling
2024-3-11
帮你贴心管理全部的文献
研飞ivySCI,高效的论文管理
投稿经验分享
分享我的经验,帮你走得更远