Beyond credit cards: A TEP perspective on buy-now-pay-later adoption

2024-9-9

Being moral motivates consumers to work harder and accept challenges

2024-9-2

Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement

2024-9-2

Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction

2024-6-14

The evolution of customer engagement in the digital era for business: A review and future research agenda

2024-6-14

Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology

2024-6-4

What triggers customers’ privacy protection behavior: The effect of surveillance cameras and data collection disclosure

2024-6-4

How does omnichannel retailing deliver customer value? Insights from science mapping and future agenda

2024-5-30

Utilizing gain and loss message framing for consumers: A Machiavellian perspective

2024-5-30

The current state of big data analytics research in marketing: A systematic review using TCCM approach

2024-3-22

Breaking barriers: How race shapes service expectations across actors and contexts

2024-3-11

The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers

2024-3-11

‘ <i>From fail to prevail</i> ’ : How a salesperson’s communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal

2024-3-8

Exploring the strategic role of Marketer-Generated-Content analytics towards Airbnb hosts sales optimization

2024-3-8

Influencer-driven loyalty: Understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty

2024-3-4

Beyond looks: How designer cues win over customers through social value, self-expression, and design involvement

2024-3-3

I think I can, I think I can; A qualitative investigation of celebrity endorsement and meaning transfer’s role in building consumer self confidence

2024-3-3

Food marketing communication targeting children: A content analysis of research literature (2000–2023)

2024-3-1

An introduction to the “The role of inclusion, diversity, equity, &amp; access (IDEA) in today’s global marketing environment” special issue

2024-1-2

From racialized brands to authentic brands: Dynamic conceptual blending

2023-12-12

Being inclusive means being accessible: Problems with digital media for visually impaired consumers

2023-12-6

Switch or continue to use? An empirical investigation into mobile payment applications

2023-12-6

Effects of empathy and egoism on CSR perceptions and consumer buycotts: Lessons learned during global crisis in support of equitable business practices

2023-11-6

Beyond skin-deep: Triple roles of salesperson attractiveness and consumer bargaining styles

2023-11-6

Let’s not talk about men: When meaningful female-to-female interaction and dialogue drive higher box office sales

2023-11-6

Antecedents and consequences of the disability stigma for frontline employees: A qualitative study

2023-11-6

Short and sweet: How product quality uncertainty, review length and richness shape review helpfulness

2023-11-6

The effect of luxury brands’ sustainable fashion marketing types on authenticity, brand attitude, and purchase intention

2023-9-15

The dark side of surge pricing and the mitigating role of information disclosure

2023-9-15

Impact of video product presentation and scarcity claim on mobile-based impulse buying

2023-8-30

A micro-level perspective to fostering IDEAs in the classroom and beyond

2023-8-21

Temporary love: A love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness

2023-8-15

The effect of equity initiatives by gendered brands

2023-8-14

Learning to be consumers of “smart” retail channels: The baby boomer experience

2023-8-14

Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective

2023-8-11

Influences of symbolic capital on destination brand equity

2023-7-10

Correction

2023-6-13

The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)

2023-5-16

Diffusion of moral behavior on a collaborative consumption platform: Dual mechanisms of deindividuation and self-presentation

2023-3-5

Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism

2023-3-2

Consumers’ acceptance of social commerce during COVID-19 lockdown

2023-1-22

An exploratory study on the perceived agility by consumers in luxury brand omni-channel

2023-1-2

Marketing in the metaverse: Moving forward – What’s next?

2023-1-2

Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity

2022-11-17

Elucidating strategic patterns from target customers using multi-stage RFM analysis

2022-9-9

Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector

2022-9-7

The effect of B2B service experience on repurchase intention: Focus on roles of organizational agility and customer knowledge sharing

2022-8-15

Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis

2022-7-21

Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions

2022-7-21

Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display

2022-7-21