Digital Marketing in the Survival and Growth Strategies of Small and Medium-Sized Businesses During the War in Ukraine

2024-1-1

Digitalization Of Marketing as Innovation Tool of Customers’ Evaluation

2024-1-1

Examining the Relationship between Innovation Activity and Corporate Cooperation among Small and Medium-sized Business Operating in the Slovak ICT Sector

2024-1-1

The Relationship Between Consumer Life Orientation and Panic Buying Behavior in the COVID-19 Pandemic Process

2024-1-1

The Impact of Flight Attendants' Attractiveness on Perceived Service Quality: An EEG Perspective

2024-1-1

Image of Higher Education Institutions: Main Components and Determinants

2024-1-1

Neuromarketing as a Mechanism of Communication with the Consumer: The Case for Small Business

2024-1-1

Consumer Behaviour: Impact of Social and Environmental Sustainability

2024-1-1

Attitudes Towards New Career Approaches among Working Students: A Comparative Analysis with Non-Student Employees

2024-1-1

Hospitality 2.0: Decoding E-HRM's Role in Innovation and Sustainability

2024-1-1

Examination of Content Types and Social Media Engagement Indicators on Facebook: Case Analysis of a 5-Star Hotels of Visegrad Group Countries

2024-1-1

Barriers to Sustainable Management of Organizational Intellectual Capital

2024-1-1

Harnessing Innovation to Combat Corruption: Effective Assessment of an Official’s Propensity for Corruption

2024-1-1

Quality Management Research in Tourism Literature: A Bibliometric Analysis Approach

2024-1-1

Marketing Strategy as an Effective Tool for Government Procurement Management

2024-1-1

Sentiment Analysis as an Innovation in Inflation Forecasting in Romania

2024-1-1

Ranking the Importance of Marketing Strategies in Building Client Loyalty

2024-1-1

General Attitude Scale for Social Media Influencers

2024-1-1

Mapping the Trend of Digital Transformation in Omni-Channel Retailing: A Bibliometric Analysis

2024-1-1

The Impact of Online Advertising on the Store Visiting: Saudi Arabia

2024-1-1

The Mediating Effect of Customer Loyalty in the Relationship Between Supply Chain Performance, Inventory Management and Quality Management

2024-1-1

Innovative Activity of Spa Companies in the Slovak and Czech Republic in the Context of the COVID-19 Pandemic

2024-1-1

The Development of the E-Commerce Market in Poland in the Conditions of Intensification of Migration Processes

2024-1-1

Virtual Teams in the University: A Critical Literature Review and A Research Agenda

2024-1-1

How VLOG Promotion Content Influences Consumer Attitudes

2024-1-1

Management Response to Human Errors and Key Controls in Banks

2024-1-1

Innovations in the Energy Sector as a Powerful Catalyst for Financial Transformations

2024-1-1

Innovative Approaches to Improving the Process of Risk Management in the Context of Developing a Strategy for the Foreign Economic Activity of Enterprises

2024-1-1

The Mediating Path of Transformational Leadership: A Cross-Sectional Study in Chinese Context

2024-1-1

The Sharing Economy in the Tourism Sector: Microeconomic Factors

2024-1-1

Identifying Consumer Preferences for New Generation Vehicles Using Multidimensional Preference Analysis

2024-1-1

Attitudes and Actual Buying Behaviour of Sustainable Clothes from the Perspective of Female Generations in Slovakia

2023-1-1

The Interplay of Eco-Innovation and Market Uncertainty on Green Marketing Orientation and Business Performance

2023-1-1

Network Leadership is a Promising Direction in Management Science

2023-1-1

The Importance of Gender Equality in Promoting Entrepreneurship and Innovation

2023-1-1

Increasing Sales Through Social Media Marketing: The Role of Customer Brand Attachment, Brand Trust, and Brand Equity

2023-1-1

Investigation of Factors Affecting Generation Z’s Halal Cosmetics Adoption

2023-1-1

Work Motivation of Social Workers in the Context of Management Innovations

2023-1-1

Management Anomie and Personal Resources of Management Efficiency in Transforming Societies

2023-1-1

Influence of Benevolence and Credibility on Conduct of Integrative Negotiation Behaviours

2023-1-1

Impact of Brand Equity on Intention to Use Instant Coffee

2023-1-1

Factors Affecting the Consumer Behaviour of Gluten Sensitive Consumers – A Pilot Study

2023-1-1

Strategic Management: Factors Influencing (De) Centralization in Multinational Corporations Operating in Slovakia

2023-1-1

Innovations in Marketing Communication in the Hospitality Business in Slovakia During the COVID-19 Pandemic

2023-1-1

Smart Luxury Shoppers’ Behaviour in China: Omni-Channel Perspectives of Gen Y Consumers

2023-1-1

The impact of AI development on the development of marketing communications

2023-1-1

Relationship of Investment in Innovation and Logistics Activity in the Conditions of the Experience Economy Development

2023-1-1

Tourism as a Factor of Local and Regional Development

2023-1-1