The Asia-Pacific Journal of Innovation in Hospitality and Tourism aims to promote and enhance research development and innovation in the field of hospitality and tourism. The journal seeks to provide an international platform for hospitality and tourism educators, postgraduate students, and researchers to discuss and disseminate research findings, facilitate the exploration of new research areas and techniques, and highlight best practices for industry practitioners. Articles published in the journal will adopt a multi-disciplinary and inter-disciplinary approach to studying the marketing, finance, economics, and social aspects of hospitality and tourism. We welcome papers dealing with theoretical, conceptual, and empirical aspects of the subject matter. Article categories include: annual review of trends, applied research, empirical research, techniques and innovations, management styles, methods and principles, short research notes, and book reviews. Articles published in the Asia-Pacific Journal of Innovation in Hospitality and Tourism must demonstrate originality, significance, and a substantial contribution to knowledge and practice in social science, science, public affairs, and policy making. The key audiences and beneficiaries of this journal include, but are not limited to: academics, postgraduate students, and researchers working in the field of hospitality and tourism, as well as practitioners working across a wide range of sub-disciplines and related industries of hospitality and tourism.