International Journal of Professional Business Review

Purpose: The purpose of this study is to determine the effect of Marketing Strategy and Marketing Mix on Marketing Performance with Brand Image as an intervening variable on ready-to-drink consumers. Theoretical framework: This study is built upon the concepts of marketing strategy, marketing mix, brand image, and marketing performance. These variables are interrelated and are expected to have direct and indirect effects on each other within the context of ready-to-drink consumers. Design/methodology/approach: The method used in this study is primary data collection through distributing questionnaires to ready-to-drink consumers. The number of samples used was 100 people. The data analysis technique employed in this study is Structural Equation Modeling (SEM) using smartPLS assistance. SEM is used to test the relationships between variables and to solve the formulated problems and hypotheses in the study. Findings: The results indicate several significant relationships between the variables. Specifically, Marketing Mix has a positive and significant effect on Purchasing Decisions, Brand Image has a significant effect on Purchasing Decisions, Marketing Strategy has a significant effect on Purchase Interest, and Marketing Mix has a significant effect on Purchase Interest. Additionally, Marketing Strategy has a significant effect on Marketing Performance through Brand Image, and Marketing Mix has an effect on Marketing Performance through Purchase Interest. The study also found that Brand Image has a positive and significant direct influence on the relationship between Marketing Strategy and Marketing Mix on purchasing decisions. Research, Practical &amp; Social implications: The findings of this study highlights the role of Brand Image as an intervening variable in the relationship between Marketing Strategy and Marketing Mix, indicating the significance of branding in shaping consumer perceptions and decisions. The results suggest that marketers should focus on optimizing both Marketing Strategy and Marketing Mix to improve Marketing Performance and attract ready-to-drink consumers. Originality/value: This research lies in its examination of the relationships between Marketing Strategy, Marketing Mix, Brand Image, and Marketing Performance specifically in the context of ready-to-drink consumers. The focus on the specific product category of ready-to-drink beverages adds value to the existing literature in marketing research, providing insights for marketers seeking to enhance their strategies in this competitive market segment.

Daman Sudarman

Nor Lailla

The Influence of Marketing Strategy and Marketing Mix on Marketing Performance of Ready to Drink Beverages Through Brand Image

营销策略和营销组合对即饮饮料品牌形象影响下的营销绩效的影响

INSIGHTProfessor Mark Harrrison MooreHarvard University, Cambridge, United States. The core idea is a simple one: public managers should be focused on “creating public value” from the assets entrusted to them by the public. Those assets include public money, raised through the power of taxation, to provide for the public welfare. But they also often include the authority of the state to regulate the conduct of private actors either to prevent them from doing harm to the public welfare, or to require them to make contributions to the overall public good. It may also include their ability to kindle or take advantage of some pre-existing “public spirit”: -- the desires of citizens to contribute to important public purposes, or at least to do their duty or contribute their fair share to common efforts. To create public value, we need public managers with “restless, value-seeking imaginations” looking for opportunities to do so, figuring out how those opportunities might be exploited, and then doing so. This is an entrepreneurial style of management that is possible in the public sector only if one fully understands and acts in accord with the important processes of democratic legitimation and public accountability.To both guide and discipline value creating management in government, a simple strategic concept is taught and applied: the strategic triangle. The strategic triangle is supposed to do for public sector executives what the various strategy models developed in the private sector do for private sector executives: namely, help them position the enterprises that they lead in environments that are both highly dynamic (they change often), and very heterogeneous (they consist of many different expectations, and many unique and different operational challenges). The main purposes of the strategic triangle are to help executives both diagnose their environments to spot the opportunities for creating value (either by avoiding a harm or advancing a good), and to design and test in their minds particular actions they can imagine taking that would exploit the opportunity. In this sense, it is an opportunity spotting and planning tool. It can also be converted into a tool for monitoring progress as one goes along, and adapting as circumstances change. The core idea behind the strategic triangle is that to find and exploit value creating opportunities in the public sector, public managers have to find a fit among three different considerations that form the points of the triangle: First, they have to develop a test a more or less specific conception of the public value to be pursued through their individual efforts (usually launched from a particular position in government). This is an abstract philosophical idea of the good or the just brought into a particular concrete situation and turned into a specific idea of what it would mean for conditions in the particular part of the world for which one is responsible to be “improved.” What is it, exactly, that constitutes “progress” or “improvement” or “greater efficiency and effectiveness” or “increased value”? What is the point of the managerial effort one is about to make? What is the public value proposition that animates action? How could one tell whether one was making progress or not?Second, there has to be a concrete base of social legitimacy, public support, and public financing to produce the desired result. This is practically important: for without public support for a given purpose -- without a sustained flow of authority and money to a public agency for a particular purpose -- the enterprise cannot even survive, let alone achieve its desired result. It is also normatively or ethically important: without public support for a given purpose, a public manager cannot be sure that they are pursuing the right goals. Public legitimacy and support for a given cause is as important to public managers as capital financing and consumer purchases are to private sector firms. Without them, the public enterprise can neither practically succeed, nor be confident that it is doing something that is, in fact, publicly valuable.Third, the manager has to have, or be able to develop, the operational capacity required to deliver the desired results. Without the practical means of delivering on the promises made to create public value, the exercise of pursuing it will be futile and wasteful. Importantly, the operational capacity could already exist – in which case, the risks and costs may be low. But in many cases, the investment costs and the risks become greater because there has to be innovation, experimentation and development as well as routine operations. It is also true that the operational capacity to achieve the desired results can lie wholly within a single agency that one happens to lead. But it is far more likely that the operational capacity one needs to rely on lies outside the boundaries of one’s own organization. To the extent that is true, the effective development of the operational capacity one needs requires one to operate across the boundaries of organizations, and often even levels of government, and across the private-public boundary.

Mark Harrrison Moore

Creating Public Value: The Core Idea of Strategic Management in Government

创造公共价值：政府战略管理的核心理念

Purpose: This study aimed to analyze the relationship between workplace spirituality, work-family conflict, loneliness in the workplace, and the intention to stay among women employees in the Indonesian manufacturing industry. It is important to understand the factors that increase employees' intention to stay as an essential resource for the company's survival. Design/methodology/approach: Women employees were selected as the study object due to their unique roles, perspectives on work and family, and emotional sensitivity. This study was conducted with a sample of 300 women employees manufacturing in Indonesia and used the Smart-PLS analysis method. Findings: The results showed that workplace spirituality positively and significantly impacted the intention to stay but had a negative and significant effect on work-family conflict and loneliness at work. Work-family conflict positively and significantly impacted loneliness at work but could not mediate the effect of workplace spirituality on the intention to stay. However, loneliness at work mediated the effect of workplace spirituality on the intention to stay among women employees in the manufacturing sector in Indonesia. Research, Practical &amp; Social implications: The highlight the need to incorporate spiritual values in the workplace to increase employees' intention to stay. Additionally, companies should reduce work-family conflict and loneliness experienced by women employees at work. Originality/value: This study identified the overwhelming influence of workplace spirituality, work-family conflict, loneliness at work, and intention to stay among women employees in the Indonesian manufacturing industry. Aside from being workers, women also have an important role in carrying out daily life. We examine the ramifications of these findings for research and practice.

Rizki Febriani

Siti Nur Hasanah

Kenny Roz

Arif Rahman Hakim

The Impact of Workplace Spirituality, Work-Family Conflict, and Loneliness in Work on Intention to Stay: Case Study on Women Employees in Indonesia

工作场所精神性、工作-家庭冲突及工作孤独感对留职意愿的影响：以印尼女性员工为例

Objective: This study aims to measure the impact of environmental standards and requirements on trade liberalization in the OECD countries from 1990 to 2021. Theoretical Framework: The study utilizes economic and environmental theories to examine the relationship between regulatory policies and trade liberalization, utilizing key frameworks such as environmental economics, the Kuznets curve, and global trade models to analyze this interaction. Method: We used unconditional quantile regression methods to examine the relationship between environmental regulations and trade liberalization. The model includes variables such as environmental policy stringency, environmental taxes, carbon emissions, and renewable energy production. Results and Discussion: The study concluded that stringent environmental policies increased freedom of trade at different levels of trade liberalization. The results also confirm that environmental tax policies are particularly effective in promoting trade liberalization in countries with weak or low levels of trade liberalization. The results further suggest that in the case of countries where trade liberalization is weak or below average, carbon emissions are associated with increased trade liberalization. Furthermore, renewable energies contribute to deepening levels of trade liberalization in countries characterized by higher-than-average levels of trade liberalization. Research Implications: This study provides insights into how environmental policies can be strategically used to promote trade liberalization. The findings may influence policy-making in areas such as environmental taxation, energy transition, and international trade. Originality/Value: This study explores the impact of environmental regulations on trade liberalization, highlighting how different policies can either promote or hinder trade freedom, especially in economies at different stages of liberalization.

Issam Djouadi

Amal Rahmane

Okba Abdelaoui

Hichem Touati

THE IMPACT OF ENVIRONMENTAL STANDARDS AND REQUIREMENTS ON TRADE LIBERALIZATION: EMPIRICAL EVIDENCE FROM OECD COUNTRIES

环境标准和要求对贸易自由化的影响：来自经合组织国家的实证证据

Este artigo analisa a possibilidade da associação civil ser utilizada para desempenhar atividade de holding patrimonial, e por consequência ser aplicada em planejamento sucessório. Alternativamente, são analisadas as possíveis vantagens de se estruturar um planejamento sucessório por meio da associação civil, se comparado com os formatos tradicionais de doação direta e holding desempenhada em sociedade limitada. Este estudo é justificado pela necessidade de explorar soluções eficientes e juridicamente seguras para a transição patrimonial, especialmente em um cenário de crescente demanda por planejamento sucessório. Diante disso, conclui-se com a presente pesquisa que, apesar de haver limitações na distribuição de lucros e dissolução da associação, que determina que os bens sejam versados para entidade congênere, tais restrições podem ser vantajosas para a administração e preservação do patrimônio familiar, a depender da finalidade buscada.

Bruno Queiroz de Vasconcelos Finotti

Diogo Augusto Debs Hemmer

Ricardo Padovini Pleti Ferreira

João Pedro Leite Oliveira

ATIVIDADE DE HOLDING PATRIMONIAL POR ASSOCIAÇÃO CIVIL PARA FINS DE PLANEJAMENTO SUCESSÓRIO

通过民事协会进行资产控股活动以实现继承规划

Objetivo: O objetivo deste trabalho é realizar uma análise comparativa entre os principais desenvolvedores de sistemas MES e suas soluções, com base nas características importantes para o contexto da indústria 4.0. Referencial Teórico: A evolução dos Sistemas de Execução de Manufatura (Manufacturing Execution Systems - MES) com a introdução dos conceitos da Indústria 4.0 e digitalização nas organizações trouxe novas possibilidades de atuação desses sistemas. Conectando os diferentes níveis e sistemas da organização, os sistemas MES têm um papel importante na transição para fábricas digitais. Método: É aplicada uma metodologia qualitativa de análise triangular de informações para coleta de dados sobre as soluções. Resultados e Discussão: Com base nas características atuais dos sistemas MES foram definidos critérios para construção de uma matriz comparativa. Como resultado, a matriz obtida mostrou a relevância da conectividade dos sistemas MES com sistemas de planejamento, Enterprise Resource Planning (ERP) e identificou diferentes níveis de personalização e de modularidade entre os sistemas avaliados. Implicações da Pesquisa: Esse trabalho traz uma visão geral de desenvolvedores e soluções existentes para sistemas MES apresentando suas principais características possibilitando estudos futuros nas formas de implementação dessas soluções nas indústrias. Originalidade/Valor: Este trabalho contribui com a literatura disponibilizando uma matriz comparativa de soluções de MES existentes.

Jader Henrique Tonet

Agnelo Denis Vieira

Marcelo Gechele Cleto

UM ESTUDO COMPARATIVO DE CARACTERÍSTICAS DE SOLUÇÕES PARA SISTEMAS DE EXECUÇÃO DE MANUFATURA (MÊS): UMA ABORDAGEM DE CLIENTES À DESENVOLVEDORES

制造执行系统解决方案特性比较研究（MES）：从客户到开发者的视角

Objetivo: Aplicación de un modelo de gestión de calidad de vida laboral, que propicia un elevado desempeño empresarial y la efectividad en la prestación de los servicios de la empresa pública de aguas potable y alcantarillado (Ep-Emapar) del cantón Riobamba, provincia de Chimborazo, de Ecuador. Marco Teórico: En este tema se presentan los principales conceptos y teorías que sustentan la investigación. Granados I. (2011) el “término calidad de vida laboral tuvo sus orígenes en una serie de conferencias patrocinas al final de los años 60 y comienzos de los 70 por el Ministerio de Trabajo de los EE.UU. y la Fundación FORD. Método: Las tendencias metodológicas para evaluar la calidad de vida combinan enfoques cuantitativos y cualitativos, cada uno contribuyendo al desarrollo de instrumentos, indicadores y escalas que buscan abarcar la mayor cantidad de dimensiones posibles, dada la naturaleza multidimensional de este concepto. Entre los materiales y métodos y de modo general nos enfocaremos en aspectos que ofrecen, luego de su aplicación, los resultados obtenidos. Resultados y Discusión: El análisis de los resultados muestra fortalezas en bienestar físico y emocional, y desarrollo personal; sin embargo, existe una necesidad de mejorar en inclusión social, relaciones interpersonales y autodeterminación, lo que limitaría la cohesión y motivación del equipo. Implicaciones de la Investigación: Esta investigación permite identificar áreas clave de mejora en la calidad de vida laboral, como inclusión social, relaciones interpersonales y autodeterminación. Originalidad/Valor: Este estudio aporta un modelo de gestión innovador para mejorar la calidad de vida laboral en EP-EMAPAR, optimizando el desempeño y bienestar del personal, y generando un impacto positivo en el servicio público y la comunidad.

José Armando Estrada Hernández

Magdala de Jesús Lema Espinoza

Harold Elbery Escobar Teheran

Frank Ángel Lemoine Quintero

MODELO DE GESTIÓN DE CALIDAD DE LA EMPRESA PÚBLICA DE AGUAS POTABLE Y ALCANTARILLADO DE RIOBAMBA, ECUADOR

厄瓜多尔里奥班巴市自来水与排水公共企业质量管理模式

Objective: This study aims to investigate the determinants of Foreign Direct Investment (FDI) in Algeria from 2002 to 2012, focusing on the relationship between FDI and six key economic indicators: Gross Domestic Product (GDP), Inflation Rate, Economic Openness, Political Stability and Security, Real Exchange Rate, and Interest Rate. Theoretical Framework: The research builds on international investment and economic development theories, emphasizing the importance of macroeconomic stability and institutional factors in attracting FDI. It integrates models addressing economic openness, exchange rates, and political stability to analyze FDI dynamics. Method: A time series econometric approach is applied, using dynamic modeling techniques to capture temporal relationships between FDI and the selected indicators. Data preprocessing ensures quality, while statistical tools are employed to mitigate potential biases. Results and Discussion: The analysis finds that economic openness and current political stability have minimal impact on FDI inflows. However, lagged political stability shows marginal significance, indicating that historical stability may influence investment decisions. Inflation and other economic factors significantly shape the investment climate, highlighting their importance. Research Implications: The findings provide valuable insights for policymakers and researchers, emphasizing macroeconomic stability and historical political stability as key factors in fostering a favorable FDI environment. Originality/Value: This study contributes to the literature with a dynamic econometric analysis of Algeria's FDI determinants, offering new insights into the role of macroeconomic and institutional factors in enhancing investment attractiveness.

Hadjer Mekki

Yasmine Derradj

POLICIES AND VARIABLES AFFECTING FDI IN ALGERIA COUNTRY

阿尔及利亚国家外商直接投资的影响政策与变量

Objetivos: O objetivo desse estudo é identificar e analisar o impacto da pandemia na educação brasileira e as mudanças ocorridas nas legislações e no Projeto Político Pedagógico (PPP) do Centro de Educação Infantil (CEINF) de Paranaíba/MS devido a implantação do Ensino Remoto Emergencial (ERE). Referencial Teórico: Os principais conceitos que fundamentam a pesquisa são os seguintes autores: (Kenski, 2007), (Theodoro; Gomes; Palomi, 2022), as Leis, Resoluções e Portarias que regulamentaram o ERE. Método: A pesquisa teve uma abordagem qualitativa e de caráter exploratório, na qual além dos autores renomados, foram utilizados como coleta de dados, os documentos da instituição pesquisada, sendo eles: o PPP, as Portarias e Resoluções/Decretos municipais que regulamentaram o ERE. Resultados e Discussão: O contexto do ERE demostrou que as habilidades com os usos das mídias digitais estão mais relacionadas à convivência social como as relações intimas, familiares e até mesmo de ter acesso à entretenimento, do que o uso para a educação ou fins profissionais. Implicações da Pesquisa: São discutidas como ainda estamos encaminhando para uma educação digital, e que os professores são se sentem preparados para utilizar as mídias digitais como ferramentas de trabalho. Originalidade/Valor: Essa pesquisa ressaltou que os usos das mídias digitais na educação, ainda possuem um longo caminho a percorrer, que o caminho para uma educação digital ainda é longo, há muita necessidade dos mais diversos investimentos, seja em capacitação e treinamento como em infraestrutura.

Aline Luzia de Mello

Juliana do Prado

A PANDEMIA DA COVID-19 E A EDUCAÇÃO BRASILEIRA: UMA ANÁLISE DA IMPLEMENTAÇÃO DO ENSINO REMOTO EMERGENCIAL (ERE) NO CEINF DE PARANAÍBA/MS

COVID-19大流行与巴西教育：对帕拉纳伊巴/MS的CEINF紧急远程教育（ERE）实施的分析

Objective: The objective of this study is to investigte a relationship between the dimensions of the dark triad (Machiavellism, Psychopathy, Narcissism) and the individual interaction styles of a teacher (Leadership, Helpful, Understanding, Student-teacher responsibility, Uncertain, Dissatisfied, Objecting, Strict) Theoretical Framework: The dark triad is a set of three personality traits, namely narcissism, machiavellianism, and psychopathy, which are associated with manipulative and exploitative behaviors in interpersonal relationships. This paper examines the relationship between the dark triad and teachers' interaction styles. Specifically, it explores how teachers with high levels of dark triad traits may interact with students in ways that are detrimental to the students' academic and social development. Method: The battery of questionnaires used contained demographic questions at the start, concerning age and gender, teaching profession (preschool/primary teacher, lower or higher secondary teacher, teaching assistant, school principal). The preferred interaction styles of teachers were measured via the Questionnaire of teacher interaction style – self-evaluation, which leans of the teacher interaction behaviour model according to Wubbels et al. (1987) stemming from Leary´s personality model (Leary, 1957) and it measures eight sectors of teacher behaviour: Leadership, helpful, understanding, student-teacher responsibility, uncertain, dissatisfied, objecting, strict. To measure the presence of the so-called dark triad in the personality of the participants we used the Dark Triad Dirty Dozen questionnaire (Jonason, Webster, 2010). Results and Discussion: We found that all three dimensions of the dark triad – Machiavellism, Psychopathy and Narcissism show a medium strength negative relationship to the interaction styles Leadership, Helpful, Understanding and Student-teacher responsibility. All the dimensions of the dark triad – Machiavellism, Psychopathy and Narcissism had a medium strength positive relationship with the interaction styles Uncertain, Dissatisfied, Objecting. A weak positive relationship between the dark triad dimension Machiavellism and the interaction style Strict. Between the dark triad dimensions Psychopathy and Narcissism and the interaction style Strict, no relationship was found. Research Implications: The practical and theoretical implications of this research are discussed, providing insights into how the results can be applied or influence practices in the field of education. In relation to this, researchers emphasise the importance of prevention and interventions aimed mainly at the development of emotional intelligence, communicational skills and the creation of positive relationships. This can help minimise the negative influence of the dark triad on teacher interactions and relationships to students. Originality/Value: This study contributes to the literature by showing correlations between the dimensions of the dark triad and teachers' preferred interaction styles. In addition to the importance of prevention, we also highlight issues in the selection of candidates for the teaching profession.

Andrea Juhásová

Viktor Gatial

INTERACTION STYLES OF TEACHERS WITH CHARACTERISTICS OF THE DARK TRIAD

教师与黑暗三人格特征的互动方式

ISSN	2525-3654
h-index	10

涉及主题	政治学哲学社会学法学计算机科学经济业务艺术心理学人文学科地理社会科学生物数学营销管理物理历史考古社会心理学人类学统计工程类知识管理量子力学
出版信息	出版商: AOS-Estratagia and Inovacao，出版周期: ，期刊类型: journal，开源期刊: 否
基本数据	创刊年份: 2016，原创研究文献占比: 0.00%，自引率:N.A.， Gold OA占比: 0.00%
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International Journal of Professional Business Review

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